On Dashan Mountain’s Dashan Road, you will see green mountains on both sides of the mountain. The mist gathers and rises like a veil and is covered with mountains and green cypresses. In the valley, the swift waters of the Jinsha River make a cliff rip and roar all the way to the east. Surrounded by mountains and waters.
Into the mountains
Dreamman in Taoyuan Township
But it was this piece of Taoyuan Township where drugs, HIV/AIDS and poverty went hand in hand, afflicting people from generation to generation. A volunteer from the Liangshan Yi National Women and Children Development Center recorded that 'many people are emaciated and emaciated. Deep-seated, drugged for more than 10 years, infected for more than 5 years, the traces of needle sticking on the arm are obvious. 'What's even more embarrassing is that this vicious cycle has a tendency to spread to the next generation, 'because a large number of people die, disability, Incarceration or outflow has led to the collapse of many families and the emergence of more and more orphans and children lacking a source of life.
Into the mountains
Children by the stream
In 2016, through the field visit to the 'love class' in Dazhaoshan Zhaojue District, the head of the Red Roof Award Organizing Committee, Lv Shenghua, Editor-in-Chief of the China National Grid, thought deeply that 'Druliang Mountain's drug and poverty problems are mere representations. It disturbs the intricate factors; but there is a common and effective method to solve the crux of these crises. It is 'education'. However, in the field visits, we found that it is not enough to just send money and deliver things. These children What is needed most is for the society to give them hope and care, let the children know that someone is always worried about their growth, and look forward to their achievements - so that the child feels it is needed.
Red Head Award Organizing Committee Leader, China National Grid Editor-in-Chief Lu Shenghua
'Stay away from drugs ''
Lu Shenghua said, 'The previous Daliangshan was stunned by a nightmare. Now we want to be a child's dream watcher, to dispel shadows and help them embrace tomorrow.'
The quality of life
In 2009, the “Red Top Award” sponsored by the Red Roof Award Organizing Committee was inaugurated by the China Association of Household Electrical Appliances. The original intention of this award was to witness the high-end transformation of the home appliance and consumer electronics industries in China and even the world and become a quality life. Advocates!
The purpose of the Red Top Award is to promote quality of life. However, in practice, we have also noticed that the masses of people in some areas of China are hard-pressed to survive even the most basic. Even the most basic universal household appliances in their lives are not. They are marginalized. They need the attention and concern of the society. Since 2012, the Red Roof Award organizing committee has begun to try some public welfare projects. At the beginning, the Red Top Award Organizing Committee is doing its own public welfare, helping some primary and secondary schools around Beijing and Hebei. Send students to learn, style, daily necessities, and provide some help within their capabilities. Slowly, many home appliance companies are also concerned about our activities. We hope to participate in this public welfare project. Since 2015, Red Roof Awards have started to condense many home appliances. Enterprises and social forces have formed the 'Red Top Philanthropy Group' to go to a wider area to help more people. ' Lu Shenghua said. Since 2015, the 'Red Peak Philanthropy Group' rushed to Qinghai Lake, Sichuan Daliangshan respectively. , Ningxia Haiyuan and other places, pass red positive energy.
On the way to school
The trip to Daliangshan was a hidden pain in the heart of Lv Shenghua. 'The poverty in the Zhaojue region of Liangshan was so shocking; before I saw it, I thought I underestimated the extent of the word poverty.'
Liangshan Zhaoju Bamboo Nuclear Heart School
Red Peak Community Members and Children
'In the uniforms of the students of the Chauju Bamboo Nuclear Love Class, there was a saying: 'We have changed, the world has changed'. The hope of Daliangshan is in the next generation. 'Lyu Shenghua will read the Liangshan Line from time to time during his spare time. The photo, 'Daliangshan area, is a place where traditional Dai ethnic groups have gathered. In the past, due to traffic congestion, poor living conditions, and language barriers, many adults are illiterate. This condition has a certain mark on today's children. Among the classmates, there were teenage children who re-entered the same grade to read books and literacy in the same year. However, due to the parents’ words and deeds, dropping out of school often occurred. In the teacher’s words, “Kids ran away again.” , Helping the poor and helping others, In addition to charitable donations, we are in contact with children with special circumstances through 'one to one' help to help them eliminate outside interference and finish their studies with peace of mind.'
Group photo: Smiley face in mud
In the Liangshan Public Charity Bank, the Red Roof Award team members and 11 students form a pair of “one-on-one entrusted support” to help them complete their primary school education. In March 2018, the Red Roof Award organizing committee Once again, they will receive feedback from the 'love class' teacher. The letter says: 'In the spring of March 2018, the children have returned to school and have adapted to the new semester. They have not run for two weekends. Thank you. The charity supports children to complete their primary school education. According to the child's actual situation, this semester, we will focus on the following aspects, from life management to education and counselling; promote traditional Dai culture on campus (combined with actual development Local Handbook); Art Education; Winter/summer camps; Back feeding programs and community activities.
School building
Lv Shenghua said, 'I have a particularly deep impression on me. I have a neat toothbrush in my children’s messy dormitory. According to the school teacher’s introduction, the first thing children do when they enter school is not to learn cultural knowledge, but to learn the most. Basic daily knowledge, such as brushing laundry. In the future, if they come out of the mountains, some good habits will help them integrate into society.
After receiving the teacher's feedback, Lv Shenghua reviewed every child’s life learning and looked at the children’s photos. He still remembered many of the names of the mouthwash—this is Han Shushi, who had long hair. Nothing grows taller than a child. It's an extroverted child. This is Lobbie Wu, who is a little girl, very embarrassed. He doesn't like to talk but loves to laugh...
Children returning to school in spring (part)
Lü Shenghua said, 'We have been talking about quality of life, but compared to the improvement of material life, helping children improve the quality of life is more meaningful. The power of individuals is small, but as long as we maintain gratitude in our lives, The power brought together is enough to change the destiny of a region and a nation. In the future, Red Roof Philanthropy will continue to continue and we hope that more people will participate in our activities to help us 'change the world'. '
The students' paintings (part)
During the Red Top Philanthropy Program, the members of the Red Roof Award organizing committee were not only touched, but also Haier, Siemens Home Appliances, Bosch Home Appliances, Hisense Refrigerator, Midea, Oakes, Linne, Joyoung, and Gome. Qi, Weibo and other corporate charities.
Photo of Red Top Public Interest Group and Love Classmates
A business representative said, 'When I saw children eating, I couldn't help but cry. I had a deeper understanding of social responsibility. Thanks to the Red Top Charity for giving appliance companies an opportunity to participate in charity events. And the platform, the children are really naive, kind, and very strong. '
Daliangshan children
In the face of the pristine happiness of children in a difficult environment, the Red Peak Public Welfare Team is full of vigor. 'They are strong, optimistic, and know that they are grateful to the society. Is there any reason why this public welfare activity should not continue?'
When we changed, the world changed
Into 2018, the Red Dot Award ushered in the tenth anniversary of the important node, Red Top Public Charity also entered the seventh year. Lu Shenghua said, 'From the first decade of the Red Top Award, we not only to continue the award's high-end status in the industry , brand influence, and more importantly, we must engrave the value of the Red Top Award in the minds of every consumer, be a promoter of a better life, and promote the lives of more people.