On March 29th, the China Ultra-High-Definition Video Industry Development Conference was held in Guangzhou. The conference was organized by the Ministry of Industry and Information Technology, the State Administration of Radio, and the People's Government of Guangdong Province, the Guangdong Provincial Commission of Economics and Information Technology and the Guangdong Bureau of Press, Publication, Broadcasting and Television. , Guangdong Provincial Communications Administration, Guangzhou Municipal People's Government, China Electronic Information Industry Development Research Institute and China Ultra High-Definition Video Industry Alliance. Xu Weijun, Vice Chairman of Huawei Technologies Co., Ltd. attended the conference and delivered a keynote speech. Xu Zhijun stated that we expect 2020 There will be more than 200 million 4K users in China, which is more than the sum of North America and Europe, and 13 times that of Japan. China will become the world’s largest 4K ultra-high-definition market. Consumers demand 4K ultra high-definition, but demand is also urgently required to be released. Xu Zhijun said that video is currently the main way for consumers to obtain information. Video accounts for 60% of the current network traffic and will continue to grow to 85% in the future. At the same time, our survey found that consumers are willing to pay for better experiences. 80% of consumers are willing to pay extra fees to watch Ultra HD content; it is expected that by the year 2020, 4K users in China will exceed 200 million. 13 times that of Japan and Europe, China will become the world's largest 4K ultra-high-definition market. Xu Zhijun said that China is quite complete in the entire industry chain and competitive. In consumer terminals, either chips or 4K TV products can be Provides; On the network, with the support of the three major operators, it has built the world's best network to achieve fiber to the home, operators have many technical support platforms, can recommend various videos for consumers, and incubate various videos; In production and production, in addition to 4K high-end cameras, the overall production capacity is also basically available. Therefore, China’s 4K ultra-high-definition video industry chain is fully competitive, driving industry upgrading and promoting industrial development. Xu Zhijun said that we also found through investigation that China The 4K ultra-high-definition industry is also facing many challenges. The first is the lack of 4K ultra-high-definition content. On the one hand, there is insufficient capacity. If there is no 4K ultra-high-definition content, all 4K TVs, 4K networks and 4K products will not be able to show performance. On the other hand, the cost of 4K program production is quite high. Secondly, there is not enough standard specification, and the players of the industry are concerned with standards and experience. Each level interpretation, each customization, leading to inconsistent industrial chain pace. The current market 4K TV / set-top box resolution of only 4K, support HDR, high frame rate, wide color television less than 10%, set-top box less than 0.1%. Once again is the network carrying Insufficient capacity, currently the bearer network can only meet the 20M code stream. If you want to support the ultra-high definition of the 50M stream, the access network and the metropolitan area network need to be reconstructed. The 60% problem of the video experience exists in the home network, and the busy experience is not good. The cost of on-site service is high. 'For the entire industry, we must first of all plan and unify the rhythm.' Xu Zhijun said. Currently supporting set-top boxes and chips for 4K ultra high-definition have been launched, now need to clear the entire industry chain to 4K ultra-high-definition level 1 (4K UHD 1) time point, around this goal and time, the entire industry chain work together to advance together. Talking about the consumer experience of 4K TV, Xu Zhijun said that on the one hand, the promotion of high-quality 4K content appeared to the whole Industry development is a very important issue. The content producers should allow more users to experience the shocking experience of 4K ultra high definition. To find different entry points, the development of 4K content is really promoted. The provincial government has come to the forefront in this regard. It has pioneered the 4K channel to promote the production and development of 4K content. On the other hand, we want to really let consumers experience a good experience, 4K ultra-high-definition video experience revolution, end-to-end protection It is the key. From the perspective of 4K ultra high-definition televisions, it is necessary to establish 4K ultra-high-definition quality evaluation level standards, so that consumers can clearly recognize and distinguish the quality level of ultra-high-definition television; from the network point of view, it needs more than 100M access bandwidth and The optimization of the metropolitan area network can guarantee zero-waiting and zero-pointing. The network experience is the key to value creation. It needs reasonable value allocation to encourage continuous investment and upgrade of the infrastructure. Quantifying and optimizing the end-to-end experience is recommended. A clear organization, based on vMOS international standards to evaluate and publish video experience. Xu Zhijun believes that to drive the 4K ultra high-definition video industry chain to the global, to the high-end, the first is to speed up the supply of 4K ultra-high-definition to meet the consumer experience upgrade The demand stimulates the innovation vitality of the entire industry; the second is the use of China's huge market size to build the competitiveness of the 4K ultra-high-definition industrial chain and participate in the global Market competition; the third is to face the future, to strengthen basic research and innovation. 'Video development will significantly drive the linkage innovation in the electronics industry, computer and communications industries, digital services and other areas, in particular, to promote the electronics of chips, panels, semiconductor processes and equipment, etc. Innovations and upgrades in the industrial infrastructure, and continuous breakthroughs in the continuous evolution of the video to higher experiences'. Xu Zhijun said finally.