LED product classification
LED products can be divided into: LED indoor functional lighting, LED outdoor functional lighting, according to application areas. LED backlight , LED display , LED Landscape Lighting, Others. According to the Research Report on China's LED Industry Market Competition Analysis and Corporate Competitive Strategy from 2018 to 2023 released by the Industry Research Institute of Forward Looking, LED display The output value of the screen accounts for about 7%.
Exhibit 1: Domestic output value of LED products (Unit: 100 million yuan, %)
led display Screen development
LED display industry has been developed in China for more than 20 years, and it has entered a steady development stage. The development of domestic LED display can be mainly divided into the following stages:
Chart 2: China's LED display development process
LED display demand pattern
From the perspective of industry structure, China's LED display has gradually changed in recent years. Specialized division of labor is forming in the industry. Manufacturers specializing in display screens, market channel sellers, engineering installation service operators, etc. The emergence of enterprises, clear division of labor, close cooperation, and development of a win-win situation are taking shape. The specialization of division of labor is conducive to doing fine, bigger and stronger, and has positive significance for the healthy development of the entire industry.
From the perspective of the actual application market, the proportion of outdoor LED display screens has been increasing year by year, accounting for about 60% of total display screen sales, and indoor display screens accounting for 40%.
Exhibit 3: Distribution of LED Display Applications in China (Unit: %)
LED display company competition analysis
There are about 50 enterprises with LED display applications in the industry with sales of more than 100 million yuan. Of the enterprises with annual sales of 100 million yuan, there are about 20 companies with sales of 2-5 billion yuan. Annual sales are 5 to 10 billion. Yuan has about 10 companies. There are 3-5 companies with annual sales of more than 1 billion yuan.
Chart 4: LED Display Market Business Situation
U.S. '337 investigation' has limited impact
According to Applicant 3302 Document display , This time involves China LED display Companies include: Absen, Alto Electronics, Lehman Optoelectronics, Shanghai Sisi Electronics, Chau Ming Technology, Yuanheng Optoelectronics, Liaard, Lianchuang Jianhe Optoelectronics are on the list of complaints.
For this event, Forward-looking Industry Research Institute believes that the future of our country LED display The development of the screen industry has certain adverse effects, but the impact is limited. The main reasons are:
1. The display module technology capability of Chinese LED display companies is no less than that of American companies. Most of the leading display companies have also done a lot of patent layouts. However, the risk lies in the fact that domestic LED display companies generally have patents in the United States. The layout is indeed less.
2. The LED display companies that were included in the prosecution list, most of the business in the United States accounted for a relatively small proportion of the total business development.
Exhibit 5: Revenue of Some LED Display Companies in U.S. Business
3. The 'Belt and Road' policy has brought more overseas development opportunities to China's LED displays, and the impact of the US market on companies has been relatively reduced.
Since 2017, the launch of the 'Belt and Road' forum and the introduction of related policies have made the 'Belt and Road' a hot spot for the first half of 2017 and effectively brought new opportunities for overseas development to the LED display industry. In April, 2017, the scale of China's LED display exports hit a new high in a single month, and the 'Belt and Road' policy was unquestionable.
For SMEs, given favorable export policies, markets in Southeast Asia and Central Asia have smaller capacity, and countries with lower levels of development have become potential markets that are worth 'deepening'. Compared to developed country markets, they are not easy to enter. The developing countries undoubtedly have a 'small but many' market. The market capacity of a single country is small, but the number of such countries is large. Overall, it still has great significance for the development of SMEs. Moreover, the domestic market is highly saturated. In the future, LED display companies must seek new markets to meet the survival and development, and at this time 'Belt and Road' is to provide 'escort' for these companies to help them successfully develop overseas markets.
With the continuous innovation of technology, declining prices and the huge market potential, the use of LED displays will become more common. Not only in public life and commercial activities, but also in every aspect of our lives. In this push, LED The display industry will gain more opportunities for development and maintain the booming trend.
