Facebook said it will make a series of changes in the coming weeks, one of which is to no longer allow advertisers to use ads from third-party data middleware (such as Acxiom Corp. and Epsilon Data Management LLC) to target advertisements on the platform.
'Although the practice of advertising with data brokerage information is common in the industry, we believe that our initiative will help improve people's privacy on Facebook,' said company's director of product marketing Graham Mulder ( Graham Mudd) said.
After news of embezzling user information from Cambridge Analytica was revealed, Facebook has been actively taking steps to rebuild consumer confidence in platform data privacy policy. In the coming weeks, CEO Mark Zuckerberg will also go to Parliament Hill to answer legislation. Members' questions.
In addition, Facebook also said before this that the company is redesigning the privacy menu on the platform. The new menu will allow users to have more control over their personal information. Last week, Facebook also promised to investigate before the company changed its policy in 2014. Get all apps for users and their friends.