On March 29th, the China Ultra-High-Definition Video Industry Development Conference was held in Guangzhou. The conference was organized by the Ministry of Industry and Information Technology, the State Administration of Radio, and the People's Government of Guangdong Province, the Guangdong Provincial Commission of Economics and Information Technology, and the Guangdong Bureau of Information, Publication, Broadcasting and Television. , Guangdong Provincial Communications Administration, Guangzhou Municipal People’s Government, China Electronic Information Industry Development Research Institute and China Ultra High Definition Video Industry Alliance. Tencent Chairman and Chief Executive Officer Ma Huateng attended the meeting and delivered a keynote speech. Ma Huateng stated that 4K TV is now It is already very popular, but the content link has not yet landed. 4K industry development has reached a critical point, to get through the last kilometer, let the government set up, group operations, upstream and downstream cooperation to form a reasonable industry, it is very important to promote industry leapfrog development. Ma Huateng interpreted the development and future of 4K applications and industries from the perspective of the Internet. He believes that 4K is not a simple software, upgrading of hardware, but an iterative industry. Therefore, we must change from a single thinking to the thinking of group operations. Now China The 4K TV, mainstream 50 inches less than 3,000 yuan, 55 inches more than 3,000 yuan, It can be said that 4K television has become very popular, but this link has not yet been settled. Therefore, to get through the last mile, it is necessary to fight group operations so that hardware, software, and service providers can provide one-stop industrial services. Ma Huateng witnessed the launch of China Ultra-High-Definition Video Industry Alliance under the support of the Ministry of Industry and Information Technology, the Guangdong Provincial Government and other relevant government departments. He believes that this type of government set up a demonstration to promote the establishment of industrial alliances can help the hardware, software and services of the entire industry chain. Faster implementation of rules and standards will open the foundation for future collaborative innovation. Guangdong has a complete industrial chain from hardware, software to services, ie, terminals, networks, and content, so the development of 4K industries in Guangdong has unique advantages. The development of 4K industry has reached a critical point. It is very important for the government to set up a boost. It can be said that today's China Super High Definition Video (4K) industry development conference is a very good platform. Ma Huateng also stated that the big screen is very human-computer interaction. The important interface, the mobile phone small screen and the big screen will be better integrated. In the future smart home environment, the big screen and the small screen are both Played an important role. The immersive experience of the big screen is irreplaceable for small screens. They interact with each other and connect seamlessly to create a better experience. According to Tencent's data, the number of Tencent video active users has increased over the past year. Times, entered the new blowout period. In the 4K ultra high-definition large-screen application scenario, the video features need to be digging deep. In addition to entertainment features, future ultra high definition in remote office, medical, education, security, games, AR, VR Such scenes have a very wide range of application space. As you can see, mobile phones from 2G to 3G, then to 4G, although only a rate increase, but pulled a lot of new applications. For example, the last one or two years is very short fire Video and live broadcast, if the network bandwidth could not be supported in the past, it would be very difficult to carry out, but in the past year, it will flourish in a few months. It can be said that in the future ultra high-definition technology, it is difficult to imagine what new formats and modes will happen. There are many imagined Space. Ma Huateng also disclosed Tencent’s involvement in the development of 4K ultra-high-definition. Tencent's strategy is 'technology + culture', to use cloud computing, artificial intelligence to solve the current pain points. Such as 4K Capacity also faces problems such as insufficient bandwidth and transmission delays in the transmission process. Tencent Cloud has deployed more than 1,000 transmission networks in the world. On the other hand, Tencent has introduced video AR products that can automatically learn and train through cloud machines. Incorporating 4K, whether the content is indoor or outdoor, game or animation, using different parameters to convey, can greatly compress the capacity and save 30% of the bandwidth. At the same time, Tencent introduces and makes excellent 4K content, and cultivates users' 4K. The consumption habits. At present, Tencent video has opened 4K channel and 4K program, and will promote more 4K content.