On the evening of March 30, the 2017 annual report of Shenzhen Konka A officially released showed that the company’s overall operating revenue for 2017 was 31.228 billion yuan, an increase of 53.84% over the same period of last year; the net profit attributable to shareholders of listed companies was 5.057 billion yuan. , an increase of 5185.74% over the same period last year; earnings per share of 2.1001 yuan.
According to industry analysts, the primary reason for the outstanding performance of Konka lies in the upgrade of development models and institutional changes introduced in recent years. Bid farewell to the traditional purely hardware-dependent profit model, Konka from 'hardware + software', 'terminal + user' , 'Investment control + finance' three aspects redefining the company's development model, and achieved good results in various business areas.
For example, in the area of 'hardware + software', Konka laid the field of artificial intelligence early on and launched a smart cloud TV with the China Consumer Electronics Association to meet consumer demand for shared communication and expectations for convenient home services. Konka also enhances cost control and resource control through supply chain management, Internet operations, and the 'soft power' of the Internet of Things, which will drive performance growth.
In fact, not only Konka, currently empowering home appliances manufacturing through technologies such as artificial intelligence has become an industry trend. Zuo Yanxi, general manager of China Yikang Brand Center, said that more and more manufacturers will adopt smart home technologies such as artificial intelligence. The idea of a smart home has gradually become a reality. Appliance companies and Internet companies have exactly the same control for the future. The organic combination of the two parties will do more with less. The realization of artificial intelligence requires a deep understanding and continuous cultivation of the industry by the home appliance manufacturing industry. , It requires a new perspective of Internet companies, new technologies and new models.
It is worth noting that this time, Konka’s white power business performed very well. In 2017, its revenue was 1.737 billion yuan, up 2.1% year-on-year. Under the background of rising operating costs in the white power industry, Konka insists on implementing product leadership strategies. The product line was optimized and the product structure was improved. The large-capacity refrigerator 628L that it launched, in addition to pesticide refrigerators, cosmetics refrigerators and other products, had a certain influence in the market. At the same time Konka also improved the channel structure, making it in the e-commerce channel. Steady increase in sales.
Zuo Yanxi analyzed that at present, the leading white goods enterprises are actively adapting to consumption upgrades, and constantly adjusting and optimizing the product structure. Household appliance manufacturers and retailers need to rely on the mid-range price of popular models because of mass-market appliances. The largest sales volume is the backbone of the entire home appliance market. This path of consumption upgrade is reflected in: Over time, products of the same price, quality is doing addition, product quality is getting better and better, functions are more professional, Bring more added value to users. Originally only put on the high-end models of functional modules, design, etc., Gradually expand the use of popular models to use, such as self-cleaning air-conditioning, air purifier in addition to formaldehyde function Etc. Make today's consumers enjoy better quality products at the same price as before.
Innovation is the only way that the home appliance industry can adapt to consumption upgrades. It is understood that Konka has continuously increased its R&D and innovation efforts and has improved its product quality, and through the reorganization of its manufacturing base, it has conducted a reasonable match between color TV capacity and marketing volume. Through the reform of the mechanism, Konka has innovated its development model, integrating the original multimedia business unit, overseas business unit, color TV business unit, etc. into the multimedia industry headquarters to form a large business group with television and display products as the core. On this basis, Konka also launched the corporatization operation of the multimedia business, through an independent Shenzhen Konka Electronic Technology Co., Ltd., to enhance the competitiveness of the business with the team's performance assessment and incentive mechanism.
Through the promotion of 'soft power' and the promotion of industrial parks and other initiatives to reshape the glory of the past, whether Konka can vowed to continue its healthy operation in 2018 and return to the first camp of the color TV industry deserves our expectation.