1.OPPO and Zhejiang Satellite TV jointly released R15: 2999 yuan on TV broadcast, and will be sold on April 1.
Micronet collection reported on March 31
Following the successful launch of the OPPO R11 launch last year, the OPPO once again hosted a TV live broadcast for R15 with Zhejiang Satellite TV and Shenzhen Silkworm Stadium. The aircraft will be officially launched at 0:00 on April 1. The number of aircraft has exceeded 60 million people.
The all-star lineup that participated in the OPPO Spring Festival today was strong, including Jay Chou, Wang Junkai, Chen Weixi, Li Yifeng, Zhang Haoying, Joey Yung, Aaron Kwok... The live guests also shared their experiences on the OPPO R15 gradient, full-screen, and AI camera.
Since the two parties have already cooperated for the second time, the overall effect of the site is that the live TV broadcast is more open and mature. The whole of the R15 features will be presented in full bloom. The young and fashionable brand image of OPPO is also more representative. full.
Specific to the phone, as early as March 19 OPPO announced the details of the R15.
The appearance of the OPPO R15 uses a double-glazed glass design, which is different from the cool feeling of the metal. The glass has a more intimate and warm touch, and is held in the hands like a jade. At the same time, the glass material is more transparent and can communicate with light better. Light and shadow flow on R15, not only looks bright and shining, but also presents different aesthetics in different perspectives.
Most notably, the OPPO teamed up with the international 'Color Master' Karim Rashid to create the Starry Purple, Dreamy Mirror Red, Snowy White, and Hot Red four color combinations for the R15 series. Among them, Starlight Purple and Dream Mirror Red are used. The new gradient design, with a more transparent glass texture, light and shadow flow gives people endless imagination.
Configuration, using a 6.28-inch opposite screen, the bangs is narrower than the iPhone X, screen ratio of up to 90%, better visual experience. It is reported that OPPO R15 equipped with MediaTek AI chip Helio P60, equipped with 6GB memory + 128GB storage, battery The capacity is 3450mAh, support VOOC flash charge, run ColorOS system. In addition, dream version OPPO R15 uses Xiaolong 660AIE processor.
Photographing has always been the main function of OPPO. OPPO R15 is a complete upgrade of the R series, rear 16 million +500 megapixel dual camera, the first 20 million pixel camera. The first carrying Sony IMX519 sensor, the first 3-HDR real-time classification exposure technology , upgrade AI smart beauty features, equipped with Zhimei beauty ColorOS 5.0, super APP joint optimization.
In terms of selling price, OPPO R15 snow white, hot red, Star Purple Edition sells for 2999 yuan; OPPO R15 dream mirror red price is 3299 yuan, OPPO R15 dream mirror version ceramic black is priced at 3499 yuan, April 1st Officially sold.
2. The worst quarter in the history of Bitcoin! The price has lost more than US$120 billion in market value;
Since the advent of Bitcoin, it is likely that no quarter has performed as poorly as the first quarter of this year.
Coinmarketcap, which tracks the prices and market value of multiple digital currency exchanges, has shown that bitcoin trading prices have fallen from over $14,000 on January 1 to less than $6,900 at the time of writing, a decline of more than 50%, and the market value has approached $239 billion. It fell to about 115.5 billion U.S. dollars.
Although the U.S. time has not yet reached the 31st, the worst single-quarter record in bitcoin history has been pinched. According to Bloomberg's data, as of the last trading day of U.S. stocks this week, the market value of bitcoin evaporation in the first quarter was almost equal to that of Netlix. , which is almost three times the market value of Tesla, which is about 5.5 times the market value of Twitter.
CNBC has tracked the transaction price of Bitcoin in the first quarter of calendar year since 2011 and found that for eight years, Bitcoin has experienced a five-year cumulative fall. The largest increase was in the first quarter of 2013, when the quarter soared by 599%.
In fact, Bitcoin is only a microcosm of the overall performance of digital currency. After the close of the last trading day of US stocks in the quarter, Wall Street News reported on the morning of the 30th that the performance of digital currency was the worst in the history of the first quarter until then. Bitcoin fell. Broke the 200-day moving average.
Nearly 6 o'clock in Beijing on the 30th, Bitcoin also fell below the 7,000 dollar mark, and in the evening of the 29th fell below 7500 U.S. dollars, Wall Street news mentioned that some analysts pointed out that Bitcoin approached 'death cross', That is, the 50-day moving average is close to the 200-day moving average. From a technical point of view, this often means that the asset will go down further.
In addition, negative factors such as supervision also exerted pressure on digital currencies such as Bitcoin. For example, when Bitcoin fell below 8,000 U.S. dollars two weeks ago, Wall Street reported that media at the time stated that the U.S. Securities Regulatory Commission issued a subpoena for digital currency hedge funds. In the investigation, Google announced the prohibition of ICO and other digital currency advertisements.
Coincidentally, on the early morning of the 30th, the media also reported that the professional social network LinkedIn (LinkedIn) will begin to ban ICO and other digital currency advertisements.
However, it was also analyzed from a technical point of view, Bitcoin's condition is not so bad.
Fast Money's trader Brian Kelly believes that if the support line can continue to play a supporting role, then the upward trend since August last year has not actually changed.
According to Forbes columnist Frank Holmes, as with financial assets such as the US stock market, Bitcoin will have a strong recovery after a major downturn.
3. Korean media: Samsung Galaxy Note9 or advance to July release;
The micro-message news, “The Investor” of the “Korean Herald” reported that according to their latest industry chain report, Samsung may choose to make the Galaxy Note 9 appear earlier. One of the reasons is the sales volume of the Samsung Galaxy S9 series. Not as expected.
The basis of this inference for Korean media is that they found that Samsung monitors will begin production of Galaxy Note 9's OLED screen in April of this year, which is earlier than in June. It implies that the next generation of Galaxy Note phones will probably advance as early as July. Or published in August. The reasoning for the product supply schedule, Samsung monitors declined to comment.
For the Samsung Galaxy Note 9 screen, it is rumored that it will look 6.38 inches, which is larger than the 6.32 inches of the Galaxy Note 8. This will be the largest screen Samsung has ever made for high-end mobile phones. The Investor pointed out that Galaxy Note 9 may Will not carry the current Chinese smart phone factory has been the first to use the screen unlocking technology.
In addition to the performance of the Samsung Galaxy S9 series in the market may not be as expected, the report also pointed out that Samsung's early release of one of the factors of Note 9, also includes must be in time before Apple's new iPhone debut.
Compared to previous years, the new iPhone that the Galaxy Note 9 will face this year will be even more powerful. According to previous analyst predictions, Apple will release three new iPhones in one breath this year, including a 6.1-inch LCD screen and 5.8 inches. , 6.5-inch OLED screen style. Relative to the Samsung Galaxy Note series is not a very fixed publication time, Apple's new iPhone has maintained the rhythm of the update in the fall conference for many years.
4. Korean media: Li Zaiyu will return to Samsung next month and will not make a public appearance for the time being;
Sina Technology News March 31, Beijing time morning news, South Korean media quoted sources as saying that Samsung vice chairman, legal heir Li Zaijun will return to the company next month, to perform their duties again.
Because of corruption and bribery, Li Zaihe was imprisoned for almost a year. He was reported to have said that Li Zaiyu was going to return to Samsung after nearly two months of release.
In 2015, Samsung confiscated the two subsidiaries through bribery. This caused Li Zaiyu to go to jail. In the beginning, the court sentenced Li Zaiyu to jail for five years; but in early February, all charges were cancelled because of the Seoul High Court. Disagreeing with the original ruling, it believes that there is insufficient evidence to reach this conclusion.
Lee Jae-sun is the grandson of Samsung founder Lee Byung-chul. At present, others are overseas. He will end his business trip next month and return to Samsung. On March 22, Li Zaiyun left South Korea. Will travel to Europe, may also visit North America, go to some Asian countries, and then return to South Korea.
A few days ago, the French president announced the news that Samsung would invest in the establishment of an AI center in France. He did not know whether Li Zaiyu would stay in France. People familiar with the situation believe that Li Zaiyi may well be associated with the executives of some large technology companies. We will also discuss growth opportunities and talk about the recent global economic situation.
Executives from Seoul's OEM said that in the near future Li Zaiyu will not make a public appearance. He will manage the company while keeping a low profile. People believe that at the time of imprisonment, Li Zaiyu also manages the company behind the scenes, at least from a certain extent. Participation in management to a certain extent. After Li Zaichen’s return, Samsung will continue to actively invest in various industries; before the end of 2016, when Li was arrested, Samsung had invested 8 billion US dollars to acquire Harman, which was Samsung’s largest overseas acquisition. Trading. (Xinghai)
5. About 500 people attended the funeral ceremony in Cambridge, England.
Xinhua News Agency, Cambridge, UK, March 31st (Reporter Zhang Jiawei and Gu Zhenqiu) The late British scientist Stephen Hawking’s funeral was held at St. Mary’s Church, Cambridge University on the 31st. About 500 people including Hawking’s family, colleagues, and friends attended this private commemorative event. .
On the same day, under the drizzle of Cambridge, a small shower of drizzle was carried out. In order to hold the funeral of Hawking, a small section of the road outside the church was traffic-controlled and fenced up. Many people were unable to enter the church, but they gathered early on both sides of the road. The rain fell across the fence. China bid farewell to this scientist.
Along with the church bells, Hawking's coffin was slowly carried into the church by six gurneyers. Hawking died on March 14th at the age of 76. The church bell sounded 76 times, symbolizing the unusual life of the scientist.
Many well-known figures in the British scientific and literary world attended the funeral, including the actor Eddie Redmes who played the scientist in Hawking's biopic "Theory of Everything."
Gonville-Caews College in Cambridge, not far from the church, was the college to which Hawking belonged before. There was still a lot of flowers left behind by the mourners in front of the iron gate of the college. The banner of the college still fell to a half-mast.
In the mailroom of the entrance of the college, the hospital placed a signature booklet for public comments. The staff told the Xinhua News Agency that about 3,000 people have left messages. There are also a large number of online signature books on the Internet from all over the world. Message.
Hawking's children had previously stated that their father’s funeral was chosen to demonstrate his love for the city and the city’s love for him.
Hawkin was born in Oxford, England, on January 8, 1942. He was a professor at Cambridge University before and was a professor of mathematics at Lucas University. His main research areas are the universe and black holes. He proposed the theory of 'Hawking radiation' related to black holes. He also wrote the "Brief History of Time", the best-selling popular science book in the world. Since the first edition in 1988, the book has been translated into dozens of texts and sold in more than 10 million copies.
The Westminster Abbey in London had previously announced that it would hold a commemorative event in June. Hawking’s ashes will be placed in a place in the church and will be adjacent to the famous British scientist Newton.
6. How did ZTE's mobile phone win the game? Channel brand influence fell
How does ZTE's mobile phone win?
Chen Jiayu, Wu Kezhong
The ZTE mobile phone, which disappeared into the top five of China's smartphone sales, will soon begin to pay attention to the domestic mobile phone market.
On March 22nd, ZTE Corporation (30.150, 0.31, 1.04%) Co., Ltd. (000063.SZ) (hereinafter referred to as 'ZTE') formally announced the establishment of ZTE Intelligent Terminal Co., Ltd. (hereinafter referred to as 'ZTE Terminal') as ZTE Corporation. The subsidiary of Communications Holdings independently operates the mobile phone business in China. The chairman of the company is served by Cheng Lixin. The former head of ZTE's original terminal China is appointed as the general manager of ZTE Terminal.
Cheng Lixin claimed that ZTE must become a mainstream brand in China within three years, and boost ZTE’s return to mobile phones in terms of R&D technology, financial strength, 5G full-service and globalization. ZTE also stated that it will be in products, channels, and brands. , Talents and other resources give ZTE Terminal full support.
Whether ZTE's mobile phones can usher in 'ZTE' in the 5G era has also caused concern. Fei Xiangwang CEO Xiang Ligang said in an interview with a reporter from China Business News that ZTE’s preemptive deployment of 5G mobile phones could use base stations and equipment-side accumulation tests. ZTE does not have its own chips, and it still has to rely on other people's chips. This gives ZTE a certain advantage in the initial stage of 5G mobile phones being put into the market. The more backward technological advantages are not so obvious. In addition, channels and markets are also considering whether ZTE can turn over. The weapon.
Wall of flowering wall outside incense
According to the 2017 financial report released by ZTE on March 15, the company achieved operating revenue of RMB 108.82 billion, a year-on-year increase of 7.5%, which mainly benefited from the continued investment of global operators in telecommunication networks, and the expansion of overseas mobile phone and government-enterprise markets.
However, the ZTE mobile phone, which used to be the first place in China's QUPL, has been losing ground in recent years. According to data released by IDC, a leading authoritative research agency, ZTE’s mobile phone sales in the global smartphone market ranked No. 9. In the domestic smart phone market, sales ranked ninth, although compared with the ranking of the previous year, but its market share has declined year by year.
In particular, in the past year, ZTE did not have much success in the flagship field. Following the release of flagship model Fantasy 7 in May 2016, Tianji 7 gradually ceased production in China and did not wait for a new successor. A product line employee of the mobile phone told the reporter that there should be a new iterative product according to the progress of 2017. However, there is a two-year life cycle in the United States and Europe for the secret computer. Due to the fierce competition in the Chinese market, there is only one year's life cycle. , If the flagship does not have sufficient brand premium capacity, offline channel capacity, high-priced mobile phones can only be forced to sell at low prices, which can neither enhance the brand nor profit, and did not launch a new flagship machine for that year.
At the same time, when domestic mobile phone makers chased after the 'full screen', ZTE made a bold move to launch the folding screen model Axon M abroad at the end of 2017. Until the spring of 2018, the foldable model phone appeared. In the domestic market, however, this Axon M, which was highly hoped by ZTE, has not performed well in the market today, especially in the domestic market.
According to the survey, many offline retailers in China could not get Axon M. This reporter interviewed a number of digital cities in Guangzhou to purchase Axon M as a consumer, and a mobile phone retailer in the president’s digital plaza in Tianhe City, Guangzhou wrote this The reporter said: 'I couldn't get this cell phone's goods. I stayed here for two years. You were the first person to ask me to purchase a ZTE mobile phone.'
The CEO of a domestic mobile phone communication company confided to this reporter that the market share of ZTE's mobile phones is not high, and there is less cooperation with us. Nowadays, ZTE's mobile phones have more sales channels on the online platform, and the functional machines are sold from operators' channels.
In an interview with the media, Cheng Lixin also stated that ZTE has two characteristics among all mobile phone manufacturers: ZTE has not exerted any force on consumer sales channels; ZTE Mobile (Sales) is 90% overseas and 10% is domestic .
Recently, in order to strengthen the expansion of the mobile phone business in the Chinese open market, ZTE Corporation announced that it will establish a controlling subsidiary, ZTE Intelligent Terminal Co., Ltd.. Cheng Lixin is set to become the mainstream brand of the domestic mobile phone industry within three years.
It is worth noting that three years ago, Nubian’s sub-brand Nubia was independently listed, and has set a goal for three years to become a global brand. Today, Nubia has not created a miracle for ZTE, and it is almost every year. At the loss, ZTE also sold some of the equity so that it does not need to be included in the financial statements of listed companies. Can ZTE's ZTE's mobile phones be established as 'ZTE'? ZTE did not provide a clear response to the mainstream brand targets.
5G technology advantage geometry
The 5G era is approaching, which is also considered to be an opportunity for China's smart phone market to reshuffle. ZTE said that it hopes to leverage ZTE's advantages in R&D technology, financial strength, 5G full-service and globalization to ensure that ZTE's mobile phones are the most effective. One of the brands that won the chance.
The staff of the ZTE Terminal Brand Department told this reporter that ZTE’s mobile phone 5G advantage has three main advantages. The number of relevant 5G terminal patents exceeds 200, and it undertakes the research and development task of the terminal experimental prototype in the national major special projects of the new generation of broadband wireless mobile communication networks. Has a lot of terminal application scenario planning. And this is also considered by the industry that ZTE mobile phones have the prerequisites for 5G technology.
Mr. Lin from a R&D department of a domestic mobile phone manufacturer told this reporter that for Huawei and ZTE, they are both major equipment suppliers in the telecommunication market, and they have certain advantages in base stations and main equipment. They spend time in 5G. It will be relatively early, and it will have a certain influence on the formulation of some regulations. It is more accurate to grasp information on some cutting-edge information. However, ZTE and Huawei are not the same. Huawei owns Kirin chips. ZTE does not have its own chip brand. Therefore, ZTE mobile phones also need to rely on the development progress of Qualcomm chips. In this regard, ZTE and OPPO, Vivo, Xiaomi and other brands do not have a large gap. It is worth noting that the mainstream mobile phone manufacturers in China are also working on 5G.
“Samsung, Intel, Qualcomm, MediaTek, and Huawei all belong to the chip brands. Qualcomm should be the first wave of chip brands for commercial use. Basically, the differences between handset manufacturers with Qualcomm brands should not be too great. The rest is other. There are some differences in details, and as the technology matures, the gap will also shrink. 'Mr. Lin told reporters.
For a similar point of view, Wang Yanhui, secretary of the China Mobile Alliance, expressed his approval. He told reporters that ZTE's mobile phones can use the advantages of equipment suppliers to choose to use ZTE mobile phones for testing, which is beneficial to the mass production of ZTE mobile phones in the later period. However, currently, there are Certain opportunities, but can not guarantee that ZTE mobile phone can return to the mainstream brand market.
Still need to consider market performance
It is worth noting that ZTE’s mobile phones have technical advantages in terms of 5G, innovation, etc. However, it is still necessary to consider the product’s commercial performance. In the industry’s view, in the past, “Zhuo Qunlian” relied on the rise of operators, and Xiaomi had taken advantage of the Internet. Dongfeng became all the rage. OV (OPPO, vivo) had an outrageous marketing strategy due to its offline channels. In the future, mobile phone manufacturers with technological advantages, such as R&D, design, marketing, patents, and supply chain, can compete in a more competitive market. Get more advantages in.
For ZTE mobile phones, ZTE’s mobile phones have had shortcomings in terms of channel, brand, and marketing. ZTE wants to return to the mainstream in the domestic market for three years, and the issue before it is not small.
In terms of channels, due to the long-term dependence on the operator channel in the domestic market, ZTE’s mobile phones have gradually abandoned the offline market, and the online market is not as good as the friends, and the operators’ channels are also facing the encroachment of their friends.
Sun Yongjie, an independent IT commentator, bluntly stated that although operators also account for 20%~30% market share, based on sales of mobile phone manufacturers such as OV, Huawei, Xiaomi, and brand influence, today's operators may be more willing to cooperate with them. In the future, the influence of operator channels, online channels, and offline channels will be the same and indispensable. The brand influence of any one channel will decline, and the brand influence of the other two channels will also decline.
In addition, in terms of brand influence, marketing, and technological innovation, ZTE mobile phones have not performed well in the past. They used to be on the same starting line with Huawei, and the gap is gradually widening. It is difficult to reshape this market.
Cheng Lixin stated that ZTE's mobile phone will also establish a new and efficient mobile phone sales model. In the channel, it is the mode of integration between manufacturers and brands. At the same time, it will increase its efforts in both brand and talent.
Regarding the specific amount and plan target that ZTE Terminal will invest in channels, brands and talents in the domestic market, ZTE Terminal has expressed inconvenient disclosure on this reporter’s question, and our reporter learned from a number of retailers and communication channel providers. , So far, ZTE Terminal has not received any tactics regarding channel layout.
In Sun Yongjie’s view, the pattern of the Chinese market is currently difficult to break. For ZTE, the opportunities in the domestic market are not great. The efforts to create a brand to return to the mainstream are no longer the dividends that were originally created during the Nubia era. , Channels, brands, and marketing have higher input costs. ZTE's mobile phones may not be as good as overseas markets. 'ZTE's mobile phones have a certain foundation in overseas markets, including the United States, Canada, Mexico, Spain and other markets have the top four, the top five The position of sales in some developing countries is also good. Last year, sales reached 50 million. Based on such considerations, reducing investment in the Chinese market and focusing on overseas markets may be a good choice. ' Sun Yongjie thinks. China Times