'Litigation' South Korea's 60,000 Consumers Appeal to Evaluate Deliberately Reduce iPhone Performance

1. South Korea's 60,000 consumers have escalated their appraisals and deliberately reduced iPhone performance; 2. Aim! Another national intellectual property platform settled in Shenzhen; 3. New patent exposure: Meizu or launch full-screen fingerprint to unlock mobile phones; 4. Apple applications for car VR Patent: Enjoy 'Catch the Zombie' in a Unmanned Vehicle

1. South Korea's 60,000 consumers have escalated their appraisals to deliberately reduce iPhone performance;

According to the micro-network news, a South Korean law firm representing more than 60,000 consumers has deliberately slowed down the iPhone and filed a lawsuit against Apple’s US head office and local branch.

Last year, Apple was found to deliberately downgrade the performance of the old version of the iPhone. The reason is to prevent aging mobile phones and prevent mobile phones from shutting down without warning. This has caused consumer dissatisfaction. According to the report, the law firm Hannuri Law represents 63,767 Korean iPhones. Consumers filed a complaint with Seoul Central District Court against Apple for deceiving consumers. This case is also the single largest legal plaintiff in the history of Korea.

South Korea’s office requires Apple’s compensation of 200,000 won (approximately US$188) per person. It is estimated that the total claim amounted to 12.7 billion won (approximately US$11.9 million).

This is just the latest case that Apple faced because of a battery problem. In addition to several collective lawsuits in the United States at the end of last year, a consumer agency in South Korea also sued Apple earlier this year. The Central District Court of Seoul has initiated an investigation. In addition, the Italian antitrust executive The agency has also been involved in the investigation.

Apple apologized quickly last year and provided compensation for battery replacement.

2. To force another national intellectual property platform settled in Shenzhen;

In 2017, Shenzhen had nearly 107,000 patents for inventions. Ten thousand people invented patents. The rate of maintaining effective invention patents for more than five years ranks first among large and medium-sized cities in the country. Shenzhen companies are the main players in innovation, with 'four 90%'. The characteristics are: 90% of R&D personnel are concentrated in enterprises, more than 90% of R&D funds come from companies, more than 90% of R&D institutions are set up in enterprises, and more than 90% of service invention patents are produced in enterprises.

The protection of intellectual property rights is to protect innovation, Shenzhen's innovation is active, and how to protect the innovation results of enterprises? On March 29, after active preparations by the Shenzhen Municipal Intellectual Property Office and Shenzhen University, the National Intellectual Property Training (Guangdong) Base was established and held in Shenzhen University. Unveiling ceremony. Gan Shaoning, deputy director of the State Intellectual Property Office, Xie Hong, deputy director of the Provincial Intellectual Property Office, Huang Min, deputy mayor of Shenzhen, and Liu Hongyi, secretary of the Party Committee of Shenzhen University attended the ceremony.

Shenzhen took the lead in setting up the nation’s most stringent intellectual property protection system. On September 14, 2017, the State Intellectual Property Office and the Shenzhen Municipal Government signed a framework cooperation agreement. For more than half a year, China (South) Intellectual Property Operation Center, National Intellectual Property Training bases have settled one after another.

The National Intellectual Property Training (Guangdong) Base has settled in Shenzhen. It will have an important significance for accelerating the training of intellectual property personnel in Shenzhen, Guangdong, Guangdong, Hong Kong, and Macau, Dawan District, and promoting innovation-driven development. It will strive to build Shenzhen into an intellectual property power and build a highland. Important strategic fulcrum.

Shenzhen University is the first comprehensive university in Shenzhen. Shenzhen University of Law began to recruit master degree holders of intellectual property law as early as in 2007. In 2010, the Institute of Intellectual Property, Huawei, ZTE, Tencent and other high-tech enterprises participated in the management of the college. In a short period of time, it has cultivated a large number of intellectual property talents that are urgently needed in the market.

Huang Min stated that the State Intellectual Property Office approved the establishment of a base in Shenzhen and it has reached a deeper level. This is in complete conformity with the national and provincial goals for Shenzhen’s urban positioning and deep education. It will strive to establish the base as a cradle for fostering advanced intellectual property personnel. The company strives to build the base into a bridge and link between industry, universities and research institutes. He said that Shenzhen University has already established a good foundation in terms of hardware facilities and research capabilities. It hopes that the base will be an opportunity to cultivate practical knowledge that meets the needs of industrial development. Property rights talents provide solid talent support for the scientific and technological innovation in Shenzhen and even the whole province, and further deepen the cooperation with intellectual property-intensive companies, so that companies can get more intimate intellectual property strategy consulting.

Huang Min stated that he will strive to make the base a window for international exchanges and cooperation in intellectual property rights. The sixth plenary session of the sixth Shenzhen Municipal Committee put forward the 'unwavering construction of a more market-oriented, internationalized, legalized business environment'. Shenzhen is speeding up the creation of a nation. The Sustainable Development Innovation Demonstration Zone, which carries out international intellectual property exchanges and cooperation, will provide strong support for Shenzhen enterprises to 'go global'. Nanfang Daily

3. New patent exposure: Meizu or launch a full-screen fingerprint to unlock the phone;

For the use of under-the-screen fingerprints, among smartphones currently on the market, products using this technology are basically implemented in the form of 'points', that is, consumers need fingerprint recognition at specific locations.

In this respect, the most advanced technology is the vivo APEX concept machine that has not been produced, and it has achieved nearly half-screen fingerprint recognition.

Today, IT House found Meizu's full-screen fingerprinting patent on the website of the National Intellectual Property Patent Office. IT House learned that Meizu’s patent name is 'a terminal and fingerprint unlocking method'.

According to the description of the application document, the invention proposes a terminal and fingerprint unlocking method, wherein the terminal comprises: a screen comprising a display area and a non-display area; a plurality of ultrasonic transceivers disposed in the non-display area; a processor and a processor respectively Connected to multiple ultrasonic transceivers.

Wherein, a plurality of ultrasonic transceivers are used to detect whether there is a touch screen signal in the display area, and after the touch screen signal is detected, the touch screen signal is sent to the processor to wake up the processor; the processor is used to receive the touch screen signal and determine the touch Whether the first fingerprint data included in the screen signal matches the preset data, and when the first fingerprint data is determined to match the preset data, the screen is unlocked according to the first fingerprint data control screen.

So that the ultrasonic transceiver settings area and fingerprint collection area can be different areas, to achieve fingerprint recognition on the screen.

IT Home

4. Apple applies for car VR patents: Caring for a zombie in a car

The virtual reality market is in the doldrums, but autopilot is happening everywhere in the world. Interestingly, virtual reality and autopilot are generating an intersection, and some companies are starting to develop car VR (virtual reality). According to the latest news from foreign media, Apple Recently applied for a new patent, the passengers of the unmanned vehicle can enjoy various virtual reality games in the car, such as catching zombies, or let a virtual writer tell stories in the car.

Not long ago, a patent application from Uber’s Uber was also revealed, showing that the company is ready to use the bumpy environment of a car to recognize and fuse it with virtual reality games, thus providing a wonderful car VR experience.

According to the American science and technology news website Engadget, the U.S. Patent and Trademark Office recently published Apple’s patent application document. Apple pointed out that the vehicle’s virtual reality system can use vehicles to jolt the environment slightly to eliminate traditional vertigo defects.

According to the patent, Apple is preparing to transform the process of riding a UAV into a virtual reality game process. For example, the user can hold a business meeting in the car, attend a concert, or make the car full of terrible zombies.

The virtual reality hardware currently on the market is mainly displayed on a helmet-mounted display screen. Apple is preparing to allow unmanned passengers to wear helmets or project the screen into the interior of the car.

The vehicle VR system will be equipped with multiple sensors to detect various conditions of the passengers, such as whether there are symptoms of discomfort. It is reported that the sensor can detect whether the user sweats, heart rate, etc.

In addition, VR players may appear dizzy during autopilot parking, turning, etc., and Apple's system will use some visual techniques to reduce vertigo.

Apple also described the entertainment application prospects brought by onboard virtual reality. For example, in a car, a novelist can personally tell passengers stories, or other company colleagues can hold meetings together.

Of course, this is just a patent applied by Apple. Whether it will be implemented as the final product or technology is still unknown.

It should be pointed out that whether it is in virtual reality or autopilot, Apple's entry into the market is relatively late.

In the field of VR and AR, Apple focuses on augmented reality AR. In last year's iPhone X mobile phone, a 3D recognition module was implanted. In addition, third parties introduced some augmented reality software, such as measuring indoor space with a mobile phone, etc. But overall , iPhone X augmented reality application performance mediocre, foreign media reported that the number of software uploaded by the author showed a downward trend.

In the past two years, the global VR market has experienced a downturn. The main reason is that the user experience is poor. The helmet is connected to an external game computer with a cable, the use process is cumbersome, and other core issues such as vertigo are still not resolved. In addition, the helmet plus the game computer The total cost is close to $2,000, which is far from the popular market threshold.

The industry generally believes that this round of development boom of virtual reality can achieve a positive result. The last chance is whether the integrated machine helmet that does not need to connect external devices can succeed. Currently, the all-in-one helmet is not yet on the market.

In the field of automatic driving, Apple's entry time is also relatively late. Some industry experts say that Apple's automatic driving technology lags behind leading companies such as Waymo for several years and is still stepping up to catch up.

Artificial intelligence is a technologically weak area of ​​Apple. For example, Siri based on artificial intelligence has a disadvantage in the market, which will affect the research and development of Apple's automatic driving technology.

Obviously, on-board VR is currently just an idea or concept. Perhaps after several years of self-driving cars, real commercial applications and products may appear. Tencent Technology

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