On March 28th, Suning Tesco launched the 418 conference and took the lead in detonating the first half of the home appliance 3C double XI. A day later, Suning extended its tentacles to the home improvement field.
With the advent of the home improvement season, the home improvement industry with real estate, home improvement and household appliances as the ecological chain ushered in an outbreak period. On March 29th, Suning Tesco gathered hundreds of pioneers in the home improvement industry, bringing consumers a whole Position coverage products, prices, service home improvement revolution.
The reporter was informed that Suning, as the largest household appliance retail channel, will focus on the home improvement field in 2018 and set a target of 10 billion yuan for smart home appliances.
Hou Enlong, CEO of Suning Tesco, pointed out that scattered channels, energy consumption, high prices, high cost of customers, unclear industry standards, low level of consumer awareness, and varying levels of designers have become pain points in the home improvement industry. Suning will lead Smart home improvement 'four standardization', to achieve the Internet store, transparency of price services, logistics and warehouse integration, two-wire fusion scene.
In-store home improvement
Looking at the home improvement industry as a whole, online and offline omni-channel convergence is becoming stronger and stronger. On-line, Suning has a strong flow of resources from Suning Tesco and Suning Tesco Tmall flagship store; offline, there are more than 4,000 Internet stores The experience of the channel matrix. Suning through the store's Internet, to provide consumers with a new smart home improvement experience new pattern, personalized customization for the consumer crowd is Suning innovation a major direction.
Price service transparency
Based on market demand and consumer pain points, Suning teamed up with the home improvement brand to build a billion-dollar club. The online and offline joint marketing matrix is established, and the genuine alliance guarantees transparent price services. Not only is the brand merchant's authentic licensed guarantee and home improvement quality endorsement, but also consumers are provided with Home improvement building materials products such as about, door-to-door package installation, you lose and other services to protect.
At the same time, Suning has created a two-line designer platform to ensure high-quality content output for design services, product mix purchases, and home improvement categories.
Two-line fusion scene
The home improvement industry is an extremely experiential industry. Consumers prefer to experience the real environment when they choose products. Therefore, the dual-line fusion scene is an inevitable choice to meet consumer demand.
In the home improvement field, Suning Tesco has created 3 self-operated stores, retail cloud franchise stores, and merchant store outlets, which are far ahead in terms of product channel sinking and end market penetration.
At present, the upsurge of home purchases in third and fourth tier cities in China is on the rise, and the demand for home improvement is increasing year by year. The market potential is huge. Through the retail cloud, the direct sales stores will sink in the 3rd and 4th tier markets and will meet the diverse needs of consumers in various markets.
Logistics warehouse integration
From the consumer's point of view, the main force to buy a house is 80, 90. The traditional home decoration is complex and lengthy, from selecting the decoration company to purchasing materials, supervising the construction, post-sale rights protection, low efficiency and poor experience.
Suning logistics network covers 352 prefecture-level cities across the country and 2810 district-county cities. Combining the advantage of Suning's warehousing and distribution, Suning will provide home-warehouse and other professional warehouse matching service products. At the same time, relying on after-sales 2000 professional home improvement outlets, it will provide on-time delivery. Installation, maintenance service and accessories storage service.
At the same time, Hou Enlong also proposed 'three basic points', with product retailers as the basic point, quality service providers as the basic point, and overall solution providers as the basic points. Suning's Tesco should not only be a product retailer, but also To transform into a quality service provider, to provide consumers with integrated home improvement solutions.