The development of Haining is obvious to all. The county-level city, known as the 'capital of leather goods', not only owns 985, 211 and other national key engineering schools, but also attracts many elite talents. The Haining-Hangzhou Intercity Railway currently under construction It will also be completed in 2 years, and it will be able to achieve direct transportation and convenience in the region, further improve the introduction of local economy and trade and go abroad, to maximize the advantages of location.
Youge ignited the 2018 'Stove up' core dealer summit site
This scenario is also a benefit and spur to the company's integrated kitchens in Haining. On March 29th, the company called the “Stove up 2018 stove up” Yuge core distributor summit, general manager Huang Shaohua. It lamented and pointed out that Haining’s urban development will, on the one hand, allow companies to benefit from talents and transportation and other factors to bring about an increase in the radius of the company’s business circle. On the other hand, the rapid growth of the company itself has also become a major development of the city. Miniature, also made its own contribution to the city.
According to Huang Shaohua, 'Nine years of development, Yogurt has gradually grown into a healthy and customized kitchen company with a beginning of scale. The product category has covered integrated kitchens, integrated sinks, steam ovens and other full kitchen appliances, and also includes closet items. , and began to develop in the direction of the whole house.'
Huang Shaohua, general manager of UGG integrated cookers delivered a speech at the summit
In particular, in the past year, the company's total revenue from the company's integrated kitchen sales has exceeded 30 million, and its sales have increased by more than 50% year-on-year. It has also enabled the company to establish a new strategic plan for 2018-2020. Confidence, at the same time offering to increase the cost of hundreds of millions of marketing expenses to help achieve the goal.
The marketing plan has blossomed more and more efforts have been made in all aspects.
As the beginning of the plan, in 2018, Yogurt shouted out the slogan “If you fully concentrate, I will do your best”. Since the beginning of the year, you have started a series of actions to truly implement the slogan.
Yuge first made a comprehensive adjustment to the marketing system, set up seven regions, and began planning to select key areas, increase investment in resources, and give priority support. Through the establishment of the model market management project team, the company’s top management team claimed the joint , Each responsible department conducts regular market analysis of the model market, and timely adjustments and guidance.
YOGE distributor representative sworn oath orders
Secondly, at the channel marketing level, Yogurt will continue its unique marketing form—large “rush factory” activities, strengthen terminal activity, set up branch venues in live broadcast, encourage distributors to organize provincial linkages, and further develop the use of Yogurt truck brands. Advantages of resources for publicity, adopting fixed-car support model for key dealers, exploring new models of provincial agency and regional agency, and actively developing distribution channels to set up a series of new operating models such as affiliated companies.
The highlight is the engineering channel. In view of changes in the country's national policies and the consumption habits of housing, the provincial government has issued guidelines and research regulations. Within a certain period of time, commercial housing must be fully renovated to avoid secondary pollution. Facing new requirements and new situations YOG regarded it as a new breakthrough in sales expansion. Huang Shaohua said that he actively explores cooperation with large-scale real estate companies, and strives to include YOG products in his tendering list in the future, and launches a fully-integrated stove and other suitable projects. Channel models.
Celebrity star Jiang Xin has become Yogurt's latest brand image spokesperson
In addition, at the production level, Yogurt fully implemented the substitution of factory machines and increased the degree of automation of the overall product production. According to Aiken Home Appliances, in early 2018, Yogurt spent a large amount of money to open an automated assembly line. Increased automatic laser welding machines, cutting machines, external associations, tooling, molds to further improve; At the same time, a new automatic wardrobe edge sealing machine, and gradually increase and improve the production of wardrobe equipment. Do not play gimmicks, so that the factory is within reach.
Of course, the most exciting investment in the meeting fell on the brand promotion and advertising investment. After a few days ago to determine film star Jiang Xin as the brand ambassador, Yuge will also increase the Internet launch to form Baidu, Sina, Tencent, Professional and vertical media and other platforms collaborate in close cooperation and put into CCTV and high-speed rail ads. Youge’s marketing vice president, Li Qunying, bluntly stated that the company’s decision to add another 100 million yuan to its advertising investment in three years has also contributed to the presence of many. Youge dealers are excited.
Integrate wardrobes with kitchen appliances to meet the custom of the whole house
For a long time, Yogurt, which is committed to building a healthy, smoke-free kitchen, has always sought product chain improvement, enrichment and clarity in product research and development. The specific performance of this strategy in implementing the three-year plan lies in The impression of giving the outside world can not only produce an integrated kitchen, but also other kitchen appliances, cupboards, and kitchens that together constitute a whole health category.
At the product R&D level, Yogurt insists on being market-oriented, what is needed in the market, and what we are going to do. This year we will introduce the G09Z, an integrated steamer for the 56L large steamer box. At the same time, G03 will also be available for sinking models. In addition, we will also introduce new integrated water tanks and high-end dishwasher products this year to meet the needs of different consumers. 'Huang Shaohua said to Aiken Appliances that the difference in competition in Yogurt is aimed at the broad future. House customized market, start the kitchen full product chain fight.
Youge marketing director Qian Licheng makes steamer new products to explain
On the core business of integrated cookers, Marketing Director Qian Licheng gave a new introduction: Yogurt's products incorporate new technology applications such as high-temperature steam cleaning at 120°C, and upgraded the base material. The new large steamer integrated stove is At the same time of designing 'returning and steaming', at the same time achieving 6 minutes of rapid heating to 100°C, the new intelligent temperature control technology has also changed the water level control of many brands of mechanical water addition, and the 4-layer steaming frame design prevents dry burning. , Tool-free disassembly, etc., to make the operation more humane.
During the conference, the new closet wardrobe project was also a business unit supported by Yogurt, and was also a key link in drawing the whole house custom blueprint. The deputy general manager Li Shuqing made a big analysis of the wardrobe market trend at the scene. According to the report, the Chinese people's consumption has gradually entered the era of high quality. In 2018, the key work of the UGG wardrobe will range from diversification to serialization, from selling products to selling scenes, and from imitating to creating. , Follow the trend, fully enter the whole house custom first year.
On-site distributors showed strong interest in new products made by Yogurt
Multi-faceted investment in resources, introduction to the model of business invitation, perfect combination of kitchen power and closet products, commitment to be a respectable company, together constitute a good vision of Yogurt for high growth in the next three years , Also outlines Yogurt's whole house custom blueprint.
