When buying everyday items, our evaluation criteria may vary. However, for professional products, we will consider trusted brands, and we hope to pursue quality assurance. Mercedes-Benz in the automotive industry, BMW, Audi, and the electrical appliance industry Siemens, Bosch, Boss in the apparel industry, Mondi... These brands are one of our choices when it comes to pursuing a quality of life, and they have one thing in common – Made in Germany.
In a country that is even smaller than Yunnan Province, there are more than 2,300 brands that are sought after by the people of the world. Behind this is precisely the rigorous and professional recognition of Germans. At the request of the Germans, no matter which industry Product production, can not be separated from advanced technology and excellent quality standards. Therefore, 'Made in Germany' is always tied with high quality, professional.
If the Germans are very professional, then the German designers, artisans can be said to be majors in the profession. And in this crowd, Caparol's paints are favored as their first choice and become the first paint in Germany. Brand. How did Caparol do in the end?
Strict quality control, to meet the requirements of professionals
Caparol's demand for product quality has almost reached the point of demanding. In the process of product development, Caparol will evaluate various products such as product use efficiency, environmental protection, raw material consumption, and ease of use. Allow any one of the deficiencies.
At the same time, the formulation of product quality standards that are higher than the requirements of the industry ensures that every barrel marked with the Caparol logo has stable quality and is a symbol of high quality.
Rich product line to meet the diverse needs of professionals
Caparol is dedicated to professional painters and has a very rich product line. From the super-covered Demets, to the world's first '0' VOC's energy high, to ultra-imaginable and easy to clean , There are also excellent colors that can achieve brilliant colors, etc. Caparol meets all the requirements of professionals.
The features of each product line are professional, and the newly developed technologies will be directly applied to the products to maintain the continuous improvement of performance to meet the changing consumer demand, which makes Caparol's products can always be the industry leader.
Innovative marketing model, only to achieve higher requirements for professionals
Caparol can be said to be an 'alternative' in the paint industry. In Germany, you can't buy it in the building materials supermarket, and you won't see it in TV or newspapers because it's only for professional painters and designers.
Caparol proposes a 'professional membership' system, which is tailored for designers, project managers, small and medium-sized home improvement companies, foremen, painters and other professionals. The professionals scattered in the building materials industry and the home improvement industry are concentrated on a single platform. Through this port to achieve the conversion of consumption, Caparol can also put more cost and energy into the service and the product itself.
A number of authoritative certifications, leaving professionals with one less concern
During the more than 120 years of development, D'Aiwei has continuously obtained a number of international certifications, ELF solvent-free, TUV environmental protection and other certifications. Some of them represent global high-level environmental protection levels, and some represent Special quality product grade. With authoritative blessings, we no longer need to hesitate when purchasing merchandise.
Professionals spread word of mouth and achieved market share in Germany NO.1
There are about 500 major paint wholesalers in Germany. In the past 30 years, DAW Group, which is owned by D'Aiwei, already owns 130 of them and holds at least 26% of sales resources. It has become Germany’s number one and Europe’s third largest professional paint manufacturer. enterprise.
The introduction of a new sales model for online direct marketing and offline experience, and the creation of a professional membership dealership system to better meet the needs of professional craftsmen and designers and improve the product's professionalism. This also makes the brand 100 years old. Aiweiwei becomes a paint brand that Germans are willing to use and recommend.
In recent years, Caparol has developed rapidly in the Chinese market with German quality and requirements. In the future, Caparol will always regard building, maintaining living space and ensuring quality of life as its own responsibility. Continuous innovation, providing innovative products to customers And service, let each Chinese family feel rigorous and persistent from Germany.