In 2017, Oaks Air Conditioning, with its strong innovation, quality and influence, has passed the 'Ming Series', 'Worship to Allure', 'Smart Moon' and other boutique air conditioners, fast-paced marketing, original technology, ultimate experience and youthfulness. Brands and other ace methods, to create a differentiated competitive advantage, become one of the biggest winners in 2017.
In 2018, Oaks Air-conditioner intensified its strategic cooperation with JD.com in the first ever home appliance merchant GSKA status signed with JD. It established the target of annual revenue exceeding RMB 15 billion. On April 12, Oaks will join hands with Jingdong. , To jointly carry out the 'Aox Jingdong Super Brand Day'. The JD’s super brand daily resources are scarce, and each event will cause a huge repercussions in the industry. The industry has been hailed as the core resource of the 'pyramid tip' in China's e-commerce field. Jingdong, the opening of Jingdong Super Brand Day, no doubt in the upcoming April this important sales node to seize the initiative.
'Aux + Jingdong', leading the way to create a new pattern of the industry
Oaks Air-Conditioning and JD.com's 'Two Swords Together', based on brand interaction, leverages user bases in different channels to achieve mutual complementarity in brand strength in their respective fields, creating a new height in the brand effect is Oaks's air-conditioning achieving exponential growth in business The value is also a big leap in years of cooperation with JD.
From 2010 to 2017, Oaks Air Conditioning has maintained frequent 'intimate' interactions with Jingdong to form a win-win situation: Especially in August last year, Oaks became the first single-category brand to win the Jingdong Super Brand Day. It not only offers coupons with a maximum reduction of 1,000, but also creates creative marketing through the coldest subway and the Shanwa Music Festival. It interacts with consumers in real time and sets a myth of industry sales. Only 28 minutes after the opening, Aux air-conditioning sales achieved a breakthrough of 100 million yuan. , The day's sales exceeded the 300 million mark.
With the close cooperation with JD.com platform, Oaks air conditioners achieve rapid growth both in JD.com sales and the proportion of each year. There is no doubt that the rapid growth of sales and Oaks air-conditioning are inextricably linked with technology and product innovation. Although the forms and methods are varied and varied, quality and efficacy are more important. Consumers will not look at you at first sight. They will see how the products are and whether they have the conditions to purchase. In recent years, Oaks air conditioners have consumed young people. The needs of those who start to pay attention to the improvement of product quality and technological change, to achieve the transformation and upgrading of home appliances brand, to meet the needs of current young consumer users, to create a stylish air conditioner exclusively for young people. And the Oaks air conditioning and Jingdong strong Strong alliance, whether it is for Oaks air conditioning, Jingdong or consumers, it is to achieve a win-win situation of communication and sharing.
'Hard quality + soft marketing' to achieve brand transformation and upgrading
Nowadays, as the consumer groups become more youthful, after the 90s, the post-95s have gradually become consumer groups, younger and more fashionable. They are more in tune with their tastes. Oaks set out from young consumer groups in 2018 in product development and technology. Innovations have been completed to achieve the transformation and upgrading of home appliances brand to meet the needs of the current young consumer users, exclusive custom best suited to this era of air conditioning.
Taking the “Yueyue” air-conditioner, one of the main products promoted by the Oaks Jingdong Super Brand on April 12th as an example, in terms of industrial design, it breaks the conventional concept and creates a poetic styling like “Marine and Moon at sea” and a favorite of science and technology circles. The combination of “red and red” will collide ancient Chinese rhyme with modern fashion. The sleek design of the brushed panel and Burberry's classic plaid design add more fashionable elements to the air conditioner. At the same time, Xiangyue is equipped with the Four generations of Wi-Fi WeChat Interconnect, TS rapid cooling and heating technology, AUT-Smart power intelligent adjustable technology and Hydro- automatic water washing patented technology and other innovative technologies not only achieve the '30 second quick cooling, 1 minute fast heat' comfort experience, but also Users can control the indoor temperature at any time and intelligently control the power consumption. In addition to the listed products such as Xiangyue, Empress Dowager, Mingyue Xia and other star explosion models, they will be called 'Lady' on the day of the Oaks Jingdong Super Brand Day event. 'The counters for sale.
In terms of creative marketing, Oaks air-conditioning also dared to play. In this April 12th Oaks Jingdong super brand day, Jingdong platform will be Xiaoyao as an IP image to open the new era of the Oaks brand, through the use of cute, cute, new ideas Such a visual image reaches the hearts of the audience. The day before the event, Oaks will hold a press conference in Beijing. Chief Product Artist Ouyang Nana will be there to help out. In order to fit this 'home,' there will be Oaks' theme and Little Austrian IP image, whether it is an invitation or on-site exhibition, will present a dreamy 'family feeling'.
The boutique exhilarates users, Diversified marketing integrates young and fashionable elements. Oaks Air Conditioning is creating an enterprise label with its own characteristics with unprecedented attitude and pace. The Oaks Jingdong Super Brand Day will undoubtedly be made for its air conditioner market in the first half of the 18th. How to add heavyweight winning weight, what will happen? Let's wait and see!