On March 28th, TCL Suning Super Brand Day, TCL was once again set off by the 'Handan People' with a wave of attention. Around the theme of 'big things' as an activity, TCL teamed up with Suning, interacting with more than 80 companies and Blue V's The alliance 'has fully demonstrated the brand effect and charisma of TCL's 'Great Power Brand' through intimate contact with consumers. In addition, at the time of the World Cup being warmed up, TCL will join forces with Suning to use all resources and resources for World Cup marketing. Created the first year of sports marketing in 2018.
Big country brand is very attractive. 'Big as a coalition' behind TCL's quality products
As a participant in the “Great Power Brand” program, TCL has become a responsible person for the responsibility of the big country brand era with overseas attitudes of “brand self-confidence” endorsing the “cultural self-confidence” attitude; at home, it has molded home appliances with the “national product essence”. The leaders of technological innovation are numerous fans. They have been ranked first in China's TV manufacturing industry for 12 consecutive years. The brand influence is beyond doubt.
It is the continuous deepening of TCL’s “Great Power Brand” program, which leads to marketing influence from a strategic perspective and has the same national sentiments and resonances as the “National Product Plan” launched by Suning. Thus, promoting the two companies to share the banner of Chinese brands. Won the majority of consumers to respond positively.
This Super Product Day was held on the occasion of Suning's public 'Starship Plan' and '2018 Unicorn Project'. It showed that TCL brand power has a high attraction for Suning. This cooperation is 'dual brand'. Combining strengths and strengths, TCL appliances have unparalleled influence in both industry and consumer markets; this is exactly what the Suning platform needs for home appliances. The 2017 2017 Suning eCommerce platform's overall GMV growth 120%; 589 new tens of millions or more merchants, 31 of which are over 100 million merchants, 70 are over 50 million, and 400 are over 10 million. This proves that in the past year, Suning has helped merchants through a mature marketing system. Constantly gaining continuous exposure. Of course, this is also due to the presence of excellent quality products like TCL appliances and excellent performance.
For old electronics companies such as TCL, Suning's marketing brand power can help them to further increase their exposure and acquire more users in today's fierce competition in the industry. Suning, as an e-commerce giant, has huge marketing capabilities and good consumption. Word of mouth, it is the strong guarantee for TCL and consumers to deeply interact and communicate. TCL teamed up with Suning, and interacted with more than 80 companies Blue V 'big as a coalition', it is a good interpretation of the 'great as' super theme. Therefore, the two parties have set certain goals on the industry side, brand side, and sales side respectively. For example, at the industry end, TCL and Suning have joined hands to create the first year of sports marketing in 2018. This super brand will also be used as the sports major in the super brand. IP becomes a concern.
It can be seen that this cooperation is in the direction of in-depth brand integration. For TCL, it is brand power, including popularity and loyalty. For Suning, it is sales ecology, including channels, marketing, etc. supplement.
TCL Teams Up with Suning Puli World Cup, Sports Marketing Plus 'Super Product Daily'
In this ultra-products day, TCL appliances received a great deal of attention, in addition to TCL as a 'great power brand' brand appeal, thanks to the launch of TV 'big screen broken industry', and 'big energy efficient air conditioners, large-capacity refrigerators. , Large-volume washing machines' and other 'big gains' for special promotion; and to play a 'big as the alliance' of interactive forces, deepen the cooperation of sports content, layout sports marketing, to jointly capture the 2018 World Cup this global sports marketing node.
It is understood that Suning Sports has scored more than 30 league titles in the Super League, AFC Champions League, La Liga, and Premier League, covering more than 90% of sports events, and formed a closed-loop sport of events, live broadcasting, brands, and IP. TCL Then signed the top football star in the world, the Brazilian national team captain Nemar Da Silva IP.
Passion, sports, warm blood, this is the intuitive experience that sports gives to people. Sports enthusiasts are characterized by youthfulness, pan-entertainment, and strong willingness to spend. Suning's activities through industry linkages will include PP sports, knowledge of ball games, and super business. Integrate, firmly grasp the young consumer groups, help TCL to attract young consumers, to the brand's younger development.
In addition, as the new home season for domestic appliances is on the upswing, the Super First Day has not only been described as the 'World Cup Watching Artifact' T3 new product, but also launched promotional events such as 'Depositing 100 Times, Fulfilling Thousands and Decreasing 100 Yuan'. , Let the 'Handsong' people cheer for it.
From this it can be seen that this ultra-productive day is a big increase. It is the combination of TCL and Suning's promotion of brand effect, which ultimately translates into an increase in user trust. Brand power makes TCL have a very loyal user group, and these loyal users will As TCL continues to show off its color and pride, under their word-of-mouth response and dissemination, it is bound to allow more and more 'handsmanship' people to focus more on TCL, which is dominated by celebrity television products. .
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