Definition of comfortable frequency conversion | Hisense is creating a new air conditioning |

A few days ago, Hisense Air-Conditioner and the China Household Electrical Appliances Research Institute jointly issued the White Paper on Comfortable Inverter Development in the Air-Conditioning Industry (hereinafter referred to as “White Paper”). It is reported that the “White Paper” summarizes the product development trends of the air-conditioning industry, and currently meets comfort frequency conversion requirements. The standard air-conditioning products should have specific and clear definitions of the functional elements that should be satisfied at the same time.

The White Paper also pointed out that the development of air conditioners has gone through six stages. The sixth stage is the third generation of comfortable frequency conversion air conditioners for precise humidity control and intelligent customization of air supply. It is also the air conditioner that can fully meet the comfort experience of users at the moment. Hisense at the beginning of the year The third generation of comfortable frequency conversion air conditioner - Hisense male god X air-conditioning successfully to the market, for the user from the humidity, temperature, cleanliness, airflow speed and other aspects to provide comfortable air, redefinition air conditioning conversion concept.

Quality consumption upgrades need to catch user pain points

In the wave of quality consumption upgrade, the current needs of users are gradually showing differentiation and high-end features. Chinese consumers increasingly value the quality and intelligence of their products. As a result, the demand for air-conditioning has also gone from past cooling to heating. Mute, energy-saving and other relatively basic functions, gradually developed into comfort, health, intelligence and other gain fields.

According to people in the industry, as users' demands for quality of life continue to increase, trends such as the use of air conditioners for frequency conversion, art, and intelligence will usher in popularity, quietness, self-cleanliness, high-end intelligence, appearance breakthroughs, comfort, energy saving and other consumer pain points. Become the focus of air-conditioning manufacturers in the next few years.

Ge Fengliang, deputy director of the China Household Electrical Appliances Research Institute, pointed out: 'The air conditioning industry's comfortable frequency conversion technology has been iterative until now. The products that meet the definition of comfortable air conditioning must have these features: Variable frequency and high energy efficiency, can achieve independent and precise control of humidity (including humidification and Dehumidification, diversification and individualization of air supply methods, with air health as the guide, to meet consumer demand for air quality, etc., from the four dimensions of temperature, humidity, cleanliness, air supply and other comprehensive comprehensive control.

At present, more and more products are sold on the market with healthy and comfortable features, and the technology is becoming more and more mature. This has driven the industry to transform to meet the high-end needs of users for cleanliness and health. Among them, the “third generation of comfortable inverter air conditioners” led by Hisense Air-Conditioning Product upgrades are gaining popularity in the industry. After experiencing the near-madness of the air-conditioning market in 2017, there will be a period of adjustment from the domestic demand level to the channel level in 2018. According to the prediction of Yikang, the air-conditioning market in 2018 The volume of retail sales and retail sales will be 52.57 million units and 185.9 billion yuan, respectively, a year-on-year decrease of 7.5% and 5.0%. Although the overall market may usher in a slight decline, industry professionals point out that comfort air conditioners will be the new growth in consumption. Point, will be in the 'air-conditioned small year' ushered in the outbreak of sales, especially in temperature and humidity dual control, self-cleaning, smart, high energy efficiency characteristics of the demand for quality products will become the market darling.

Redefined 'inverter' based on 'comfort'

In an interview with reporters, Wang Yunli, general manager of Hisense Air Conditioning Co., Ltd. said: 'What the user needs is a comfortable air conditioner. Only if the temperature, humidity, cleanliness, and all-dimensional comfort of the air supply are satisfied can the user really resolve the pain points. , In order to meet the user's favorite differentiating needs, it is a good product that can stand the test of the market.

The data shows that the indoor temperature of 24-28°C and the humidity of 40%-65% are the best comfort zones for the human body. Therefore, when the temperature and humidity environment created by the air conditioner is in this interval for a long time, the user will feel more The body and mind to enjoy. Hisense air-conditioning creative use of temperature and humidity dual control technology, can intelligently detect indoor air humidity, when the indoor humidity is too low or too high, through the humidification, dehumidification and other functions, the humidity control in the best comfort zone.

In addition to 'one-click management' of black technology, Hisense's latest release of the X-Series air-conditioner also incorporates an innovative 360-degree Hyun Air Design. It is reported that this technology can achieve full-scale air supply, with 'wind blowing' People, wind avoid people's pattern, realized customized air supply according to different people's needs, with the application of intelligent somatosensory operation, to fully enhance the user comfort experience.

Pay close attention to consumption pain points and continue to promote the progress of the industry

In 1996, Hisense established the first frequency conversion production line in China, and China's first inverter air conditioner was born in the following year. In 2000, Hisense Air-Conditioner initiated the 'payroll frequency conversion' storm, which promoted the popularity of variable frequency air conditioners in the industry; in 2015, Hisense Air Conditioning reached 40 million units. Hisense inverter air conditioners went offline, and formally announced the phase-out of constant speed air conditioners, and fully entered the era of inverter; in 2017, Hisense air conditioners introduced humidity as a comfort index into air conditioners for the first time, opening a new era of comfortable frequency conversion. Since the birth of inverter air conditioners, Hisense has independently innovated a number of core inverter technologies over more than 20 years. It has won more than 1,000 national patents, and has also won the trust of global Hisense users.

In the cold year of 2017, the domestic air conditioner shipment volume reached 82.14 million units, an increase of about 20 million units over the same period. At the same time, the air-conditioning industry has also entered a new development cycle. With the formation of middle-class groups and after 80/90 Gradually become the main consumer, consumer demand for quality of life has quietly increased, air-conditioning industry product upgrade has become inevitable. Hisense air-conditioning focus on frequency conversion technology for more than 20 years, has always been user-centered, standing on the user's point of view, but also constantly Improve the user experience. It is the first in the industry to complete a variety of product iterations. At the same time, we independently developed and launched the 'Understanding Humidity' series of male gods. It controls the air temperature, wind speed, cleanliness and humidity in an all-round way, and defines the industry's comfortable frequency conversion. standard.

At present, the air-conditioning industry has stepped into the competition stage in the Red Sea, and transformation and upgrading have become the consensus of major brands. However, the upgrading of product structure in the market or the sales of high-end and high-end products has not experienced explosive growth. Hisense air-conditioners have launched a comfortable frequency conversion series this year. , Through the creation of a series of comfortable frequency conversion products and a series of market opportunities, it is intended to set off a wave of comfort quality upgrades in the industry and rush out a new 'outflow' from the Red Sea.

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