Tomorrow evening, Shenzhen Chunyu Stadium, Young Future - OPPO R15 new product launch ceremony is about to kick off. By then, OPPO R15, which already has more than 56 million attention, will be officially released, and will be available at 00:00 on April 1. .
As in the past, OPPO has specially prepared a generous amount of new products for the first sale, including booking lottery, customized gift boxes, 6 installments in interest-free, half-year warranty (non-reservation users), Tencent video members (bath single gift) , One year broken screensaver (old user) and 500 yuan game voucher.
Among them, the OPPO R15 spring gift box is particularly exquisite, but also shows the intention of the OPPO. It is understood that this is a joint creation of the OPPO and an independent illustrator, the gift box built spring mug, ring bracket, green canvas bag, are integrated Fresh and vibrant illustration style, a few strokes will outline the green leaves safflower, full of spring.
Of course, after years of market education, today's consumers have become more rational. People must choose products that truly meet their needs, whether it is appearance, photographs, performance, or emotional appeal. Hao Li is just the icing on the cake. Whether or not you can impress users depends on the product itself.
In the young people's market that OPPO focuses on, what does the user value most? Color value? Photographing? In fact, in the research and development of the OPPO R15 design and photographing, the OPPO was not laid out in advance and a technical breakthrough was made. It is understood that OPPO As early as in 2017, it has applied for and obtained the design patent for the ultra-wide field of view. After repeated verification, it has taken the lead in commercialization. In terms of photography, OPPO not only relies on six global R&D centers, but also internally photographs portraits. Established a portrait ideal laboratory, and externally actively combined with industry leaders such as Shangtang to achieve a continuous breakthrough.
Judging from the available information, the OPPO R15 uses a 6.28-inch ultra-wide field of view screen, which accounts for 90% of the screen. With the purple starry sky, snow white, hot red, and dream mirror red, the front and back are all equally stunning. On the camera, the OPPO R15 focused on portrait shooting, the first Sony IMX519 sensor, 3D portrait lighting, 3-HDR and other innovative technologies in one, the phone can shoot a large texture, no doubt it is a high value, excellent The boutique.
In recent years, the OPPO mobile phone has been particularly gratifying, but the market logic of the OPPO is very simple. Just as OPPO founder Chen Mingyong said, 'OPPO's development of a product, the first concern is not the mobile phone sales, market share and industry. Ranking, but for the user to conduct research, really pay attention to the core needs of users, immersed in the product to do a good job, profits and performance is a matter of course, a natural thing'. Recently, OPPO R15 concern exceeded the success of 50 million, apparently once again proved OPPO The correctness of the judgment.
In the market, the ultimate choice is always in the hands of the user. In this sense, the OPPO that constantly creates miracles is not a marketing driver, nor a purely technology-driven, but a brand driven by user needs. At present, OPPO R15 has not yet officially launched, but we can almost certainly say that such a product that precisely meets the needs of users' pain points is already an established explosion model.
Hi,
Tomorrow evening, the Shenzhen Silkworm Gymnasium, with more than 56 million attentions, will be officially released. The OPPO R15 will be officially launched at 00:00 on April 1. As before, OPPO has specially prepared a wealthy new product for the users. Enjoy the gift.
However, Hao Li is just the icing on the cake. Ultimately whether it will impress users depends on the product itself. OPPO focuses on the core needs of young users, advances the patent layout and technological advancement, and achieves an overall upgrade of the appearance and photo of the R15. This is an accurate and accurate user. The pain point of demand for the product is already an established explosion.
Please arrange media release and give location support. Thank you!
After years of market education, today's consumers have become more rational, and people must choose products that truly meet their needs, whether it is appearance, photographs, performance or emotional appeal. Hao Li is just the icing on the cake. It is still up to the user to impress the user.
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