When talking about the hammer technology 2017 keyword, founder Luo Yonghao chose the word 'rejuvenated'. Under the background of two consecutive generations of Nut Pro models, the development of hammer technology became smoother. It can be said that the hammer is A mobile phone brand with particularly strong emotional attributes, a distinctive personal color of the founder, and a value-conscious product value have become the brand's brand name. So what kind of group will attract the hammer mobile phone? We might as well use Aurora. Data to find out.
The proportion of the internal reserves of Nut Pro accounted for over 50%, accounting for 77.38% of male users
As of now, the models launched by the Hammer Phone are not too numerous. After analyzing the distribution results of the brand's internal model share, we found that the hammer phone users' concentration effect on Nut Pro and Nut Pro 2 is very obvious. According to the data, as of February this year, Nut Pro accounted for 50.8% of the users within the hammer brand, and Nut Pro 2 also accounted for 21.77%. As two models with a breaking mission, Pro and Pro 2 together The hammer contributed 72.57% of user retention.
The results of the user's gender distribution showed that the proportion of male users of hammer mobile phones reached 77.38%, which was significantly higher than that of women. At the same time, the user age distribution results showed that the proportion of hammer mobile phone users aged 24 and below was 39.49%. 29 Aged and below accounted for 68.92% of the users. From the perspective of age distribution structure, the age of hammer mobile phone users is highly concentrated between 20-34 years old.
The total number of hammer users in the first and second tier cities accounted for 58.29%. In terms of specific city distribution, the top three rankings of internal users were Beijing, Shanghai and Shenzhen. Chengdu was the second-tier city with the highest internal hammer users.
Male hammer users prefer health care, digital reading and news information
According to the statistics of Aurora Big Data, Hammer male users have a significantly higher percentage of applications for 'healthcare', 'digital read' and 'news information' than nationwide mobile internet users. As the category with the largest gap, Hammer The percentage of installations of male health users for 'Healthcare' applications is 58%, which is 36.4% higher than that of mobile internet users nationwide.
In the category of 'Healthcare' category, the most popular male user of Hammer Mobile Phones is the manufacturer's pre-installed Clove Doctor, followed by Keep, Run and Run in the fitness field.
The statistical results of Aurora Big Data show that the penetration rate of 'digital reading' applications in male users of hammer phones is 82%, which is 28% higher than the overall level of national mobile internet users.
In the category of 'digital reading' applications, including the Himalayas, the Shuqi fiction and several pre-installed applications received by the company, rank among the top ten male users of hammer phones. In addition, we have also found this group to be a knowledge community. 'Knowing' also has a high degree of preference.
The installation rate of the 'news' category for male users of hammer mobile phones was 82.6%. The penetration rate of this type of application among mobile internet users nationwide was 57%, and the gap between them was also 25.6%.
The preference index shows that the news platform preferred by male users of Hammer is the interface news, followed by today’s headlines and interest recommendation platforms “immediately”. In addition, sports information applications such as Tencent Sports, Tiger Fighting, and Keiji Emperor are used. There is also a high preference index among male users of hammer phones.
Female hammer users prefer health care, education and digital reading applications
Aurora Big Data shows that female users of hammer mobile phones have significantly higher installation ratios for 'healthcare', 'education learning' and 'digital reading' applications than national mobile internet users. For 'healthcare' category applications, hammer mobile women The user's installation ratio reached 57.2%, 35.6% higher than the nation's mobile Internet users.
In the category of 'Healthcare' category, the top ten rankings of female users of hammer mobile phones overlap with male users to a greater extent. In addition to manufacturers' pre-installed doctors, the female health users have the highest preference for hammer medical applications. Are good doctors for Keep, Hey and Peace.
Among female users of hammer mobile phones, the penetration rate of 'educational learning' applications reached 74.6%, which is 35.5% higher than the overall level of mobile internet users nationwide.
Aurora Big Data shows that in the top ten most popular educational applications for female students, Hamming employs a total of 7 seats, followed by the top three in the list. translator.
According to the statistics of Aurora Big Data, the installment rate of female digital users using hammer mobile phones is 79%, which is 25% higher than that of national mobile internet users.
In the top ten list of preferences for 'digital reading' applications, the highest preference for female hammer users is Himalayan, knowing and palming.
Based on the monitoring results of Aurora Big Data, we can make a rough portrait of the hammer mobile phone users: Male users account for more than 75% of the total, over 60% of users are aged between 20 and 29 years old, for 'healthy medical care' and 'digital reading' The installation ratio of the two categories of applications is significantly higher than the overall level of national mobile Internet users.
Although the hammer provides uninstallation channels for all third-party pre-installed applications, the analysis results show that the user's preference index for pre-installed applications is still significantly higher than the overall level of national mobile Internet users.
According to Luo Yonghao, the hammer is currently in its 'best time'. Although the model of the mobile phone being sold is still limited, from the display of the official website, the sales category of the hammer is continuously enriched. In addition to the mobile phone and related accessories, the hammer is The official website has also opened up branded peripherals and third-party merchandise entrances. With the grand release of the first air purifier, the ambition of hammer technology to extend to other hardware categories has also been confirmed. What will be the follow-up performance of the hammer mobile phone? Aurora Data Will continue to pay attention.
When talking about the hammer technology 2017 keyword, founder Luo Yonghao chose the word 'rejuvenated'. Under the background of two consecutive generations of Nut Pro models, the development of hammer technology became smoother. It can be said that the hammer is A mobile phone brand with particularly strong emotional attributes, a distinctive personal color of the founder, and a value-conscious product value have become the brand's brand name. So what kind of group will attract the hammer mobile phone? We may wish to rely on Aurora. Data to find out.
The proportion of the internal reserves of Nut Pro accounted for over 50%, accounting for 77.38% of male users
As of now, the models launched by the Hammer Phone are not too numerous. After analyzing the distribution results of the brand's internal model share, we found that the hammer phone users' concentration effect on Nut Pro and Nut Pro 2 is very obvious. According to the data, as of February this year, Nut Pro accounted for 50.8% of the users within the hammer brand, and Nut Pro 2 also accounted for 21.77%. As two models with a breaking mission, Pro and Pro 2 together The hammer contributed 72.57% of user retention.
The results of the user's gender distribution show that the proportion of males in hammer mobile phone users is 77.38%, which is significantly higher than that of women. Meanwhile, the age distribution of users shows that the proportion of hammer mobile phone users aged 24 and below is 39.49%. 29 Aged and below accounted for 68.92% of the users. From the perspective of age distribution structure, the age of hammer mobile phone users is highly concentrated between 20-34 years old.
The total number of hammer users in the first and second tier cities accounted for 58.29%. In terms of specific city distribution, the top three rankings of internal users are Beijing, Shanghai and Shenzhen. Chengdu is the second-tier city with the highest internal hammer users.
Male hammer users prefer health care, digital reading and news information
According to the statistics of Aurora Big Data, Hammer male users have a significantly higher percentage of applications for 'healthcare', 'digital read' and 'news information' than nationwide mobile internet users. As the category with the largest gap, Hammer The percentage of installations of male health users for 'Healthcare' applications is 58%, which is 36.4% higher than that of mobile internet users nationwide.
In the category of 'Healthcare' category, the most popular male user of Hammer Mobile Phones is the manufacturer's pre-installed Clove Doctor, followed by the Keep, Run and Run in the fitness field.
The statistical results of Aurora Big Data show that the penetration rate of 'digital reading' applications in male users of hammer phones is 82%, which is 28% higher than the overall level of mobile Internet users nationwide.
In the category of 'digital reading' applications, including the Himalayas, the Shuqi fiction and several pre-installed applications received by the company, rank among the top ten male users of hammer phones. In addition, we have also found this group to be a knowledge community. 'Knowing' also has a high degree of preference.
The install rate of the 'news' category for male users of hammer mobile phones was 82.6%, and the penetration rate of this category of applications among mobile Internet users nationwide was 57%, and the gap between them was also 25.6%.
The preference index shows that the news platform preferred by male users of Hammer is the interface news, followed by today’s headlines and interest recommendation platforms “immediately”. In addition, sports information applications such as Tencent Sports, Tiger Fighting, and Keiji Emperor are used. There is also a high preference index among male users of hammer phones.
Female hammer users prefer health care, education and digital reading applications
Aurora Big Data shows that female users of hammer mobile phones have significantly higher installation ratios for 'healthcare', 'education learning' and 'digital reading' applications than national mobile internet users. For 'healthcare' category applications, hammer mobile women The user's installation ratio reached 57.2%, 35.6% higher than the nation's mobile Internet users.
In the category of 'Healthcare', the top ten rankings of female users of Hammer Mobile Phones overlap with male users to a greater extent. In addition to the manufacturer's pre-installed Clove doctors, the Hammer female users have the highest preference for health care applications. Are good doctors for Keep, Hey and Peace.
Among female users of hammer mobile phones, the penetration rate of 'educational learning' applications reached 74.6%, which is 35.5% higher than the overall level of mobile internet users nationwide.
Aurora Big Data shows that in the top ten most popular educational applications for female students, Hamming employs a total of 7 seats, followed by the top three in the list. translator.
According to the statistics of Aurora Big Data, the installment rate of female digital users using hammer mobile phones is 79%, which is 25% higher than that of mobile Internet users nationwide.
In the top ten list of preference for 'digital reading' applications, the highest preference for female hammer users is Himalayan, knowing and palming.
Based on the monitoring results of Aurora Big Data, we can make a rough portrait of the Hammer mobile phone users: Male users account for more than 75%, and over 60% of users are aged between 20 and 29 years old, for 'healthy medical care' and 'digital reading' The proportion of applications installed in the two categories is significantly higher than the overall level of mobile Internet users in the country.
Although the hammer provides uninstallation channels for all third-party pre-installed applications, the analysis results show that the user's preference index for pre-installed applications is still significantly higher than the overall level of national mobile Internet users.
According to Luo Yonghao, the hammer is currently in its 'best time'. Although the model of the mobile phone being sold is still limited, from the display of the official website, the sales category of the hammer is continuously enriched. In addition to mobile phones and related accessories, the hammer is The official website has also opened up branded peripherals and third-party merchandise entrances. With the grand release of the first air purifier, the ambition of hammer technology to extend to other hardware categories has also been confirmed. What will be the follow-up performance of hammer phones? Aurora Data Will continue to pay attention.
