Consumers and | 'Tools' | Equal Attention | Professional Services Expand Value Chain

With the rapid increase of people with diabetes and continuous expansion of the diabetes market, Sanno Biosensing Co., Ltd. has brought imaginable growth to the market. Retail pharmacies are the main channel for San Nuo marketing. The years of pharmacy channel intensively make Sanuo well-deserved. First domestic brands. How to achieve new breakthroughs in retail pharmacies under the guidance of the new vision? Li Shaobo said, 'Three promises to rely on creating value for the entire value chain to gain recognition. We are now discovering patients together with pharmacies and retaining patients. , Create value. '

'The expansion of the diabetes market has brought value to the entire value chain. How do we add value in the process of expanding the value chain? First, retail pharmacies must have better tools and better products to attract patients from hospital To pharmacy Second, products and services need to be able to stick to users. Therefore, pharmacies need specialization. The specialization of services depends largely on the specialization of tools. Sannuo offers a series of tools for rapid detection. It can help pharmacies to improve their professionalism. With professional capabilities, they naturally have the ability to adhere to customers and can better absorb prescriptions. 'In the process, it not only brings sales of blood glucose meters, but also brings about diabetes. The sales of related products will increase the value provided to users, and the gross profit of pharmacies will also increase. 'This is the reason that retail pharmacies like us.' Li Shaobo said.

From the perspective of the 'tools' provider, San Nuo helps pharmacies to establish differentiated service capabilities while providing products and training. health Consultation, promotion, brand promotion and other full range of services. A variety of cooperation models for pharmacies to establish a low-cost preliminarily equipped with the ability to detect multiple indicators of chronic diseases, for the chain of pharmacies from the user to find a user to provide better, more convenient, more Cost-effective tools.

For example, frequently in major Show On the debut of the 'Pharmacy Minute Clinic', rapid detection of chronic disease indicators within a few minutes, and analysis of patients with detection indicators, assessment, prediction, education, and provide data management and personalized solutions, etc. Three Nuo is also passing through with pharmacies Through cooperation, we established 100 “Sweet Homes” after-sales service outlets close to users nationwide, based on regional network construction, providing users with more after-sales services and value-added services, such as providing chronic disease detection regularly for users and neighboring residents. Services, including blood glucose testing, blood lipid detection, blood uric acid testing, blood pressure testing, etc.

According to the data released in the 2017 edition of the Chinese Diabetes Prevention and Treatment Guideline 2017, the prevalence of diabetes in adults in China is 10.9%, and it is becoming younger. The prevalence rate under 40 is 5.9%. However, the awareness rate (36.5%), treatment The rate (32.2%) and the therapeutic control rate (49.2%) are all relatively low. 'Many chronic diseases do not die disease , but died of ignorance. Therefore, raising the awareness rate is the number one priority. 'Strengthening diabetes education promotion and establishing a business system that drives sales growth based on content dissemination has always been the top priority for Sannuo's marketing efforts.' The dissemination of knowledge education, to promote patients to move, users of our brand awareness, service awareness will also increase. 'Li Shaobo said.

At the same time, Sannuo continued to strengthen after-sales service management, improve service system construction, and carry out the transition from 'health consultants' to 'consultative marketing' functions. After more than ten years of development, Sannuo has established 100,000 terminals nationwide. The sales and service system promises a ten-year replacement, life-long maintenance, and nationwide warranty for blood glucose meter products. In response to the characteristics of users of products that are mostly middle-aged and elderly, a 24-hour user hotline is available to receive inquiries from users. Conduct regular telephone calls to understand user needs. 'All this will help partners in the value chain to discover patients, save patients, and ultimately bring maximum value to end-users of diabetes in the value chain.'