On March 29th, the China Ultra-High-Definition Video Industry Development Conference was held in Guangzhou. The conference was organized by the Ministry of Industry and Information Technology, the State Administration of Radio, and the People's Government of Guangdong Province, the Guangdong Provincial Commission of Economics and Information Technology and the Guangdong Bureau of Press, Publication, Radio, Film and Television , Guangdong Provincial Communications Administration, Guangzhou Municipal People's Government, China Electronic Information Industry Development Research Institute and China Ultra HD Video Industry Alliance contracted. Compared to the booming of 4K industry, the lack of 4K content has been regarded as the bottleneck of 4K industry development. The Director of Guangdong Radio and Television Station Cai Fuqing introduced how Guangdong Broadcasting and Television Station has developed the 4K TV program production center in China into a national 4K content distribution platform through innovative thinking. Wu Hao, Chairman of 4K Garden, said through 'government advocacy + industry collaboration'. 'The model, 4K content production and ultra-high definition video industry will usher in the spring. Cai Fuqing: Change channels to create 4K content distribution platform
Cai Fuqing introduced the situation and future thoughts of the 4K ultra high definition television broadcasting project of Guangdong Radio and TV Station. Since the pilot broadcasting for 3 months, we have provided technology in terms of 4K production and broadcasting system construction, program resource allocation, broadcasting work, and broadcast standards. December 23, 2017 Cloud platform completes the integration, management and production functions of cloud content, and can support 7-layer high-precision cloud editing of 5 cooperative units. Using existing platforms, partners can complete webpage desktop tools. Complex 4K video editing. Occupying new technology positions. We insist on development and management, ensuring that the content and orientation of the program are ideologically safe, culturally safe, and broadcast safe while strictly following the “Regulations and Promotion of 4K” of the State Administration of Radio and TV. The Ultra HDTV Notifications require that broadcast standards be drafted and in and out of programs that conform to technical standards. Our pilot programs are broadcast every day from 18: 00 to 22: 00 and broadcast 24 hours in a 4×6 format. Breakthrough source Supply bottlenecks. Through self-made batches, the market introduced a number of batches, and public auctions were used to attract social companies to create batches and other methods, resulting in 4K. The supply pattern of high-definition video programs. With the strong guidance of the provincial government in 2017, the 4K TV program creation center in our province plans to produce 4K programs with an average annual production of 1000-1500 hours. It will develop according to the integration of the Taiwan network. , To provide demonstrations for the whole country. Guangdong promoted the application of Guangdong 4K ultra-high definition television in Guangdong Province, and put forward a nationwide radio and film experimental field and experimental area focused on promoting the application and industrial development of ultra-high definition television in Guangdong Province. The development of HD and the experience of broadcasting and film industry accumulated and the path of launch. After rapid hardware and software construction and debugging, our station's 4K ultra-high definition television technology system is stable in hardware and software, and it has achieved full file broadcast. This program is broadcast separately. All aspects have been affirmed by the country. Application of codec technology in 4K ultra-high-definition field. We have eight units including the United Nations General Administration of Broadcasting and Radio and Television Planning Institute, jointly applying for AVS2 editing code and other application technology projects, which can fundamentally avoid potential Patent disputes. Innovation is the primary driving force for development. Our platform is guided by the spirit of innovation. With a long-term perspective, the company plans the overall situation, promotes the development of ultra-high-definition video industry, and continuously meets the growing needs of the people. With an open mind, the 4K TV program creation center in Guangdong has developed into a national 4K content copyright distribution platform, and the traditional media production resources have been transformed into a new mainstream. Media resources. Open up internal organizational boundaries and create a cloud platform that is produced and broadcast around the 4K platform. To reshape the development of integration as a feature, to build a new radio and television broadcasting with powerful strength and communication power. To attract foreign creative forces with advantages in production and live broadcasting. Form the copyright distribution model. The focus of 2018 is the 4K TV's creation center in Guangdong. It has established a global 4K copyright transaction bazaar featuring 4K ultra-high-definition program content transactions. It will build Guangdong 4K ultra high-definition TV into a national 4K industry with brand thinking. Dynamic and product launch platform. The value of the TV brand lies in the mobilization ability brought by its resources. Guangdong Ultra HD will build the channel into the national 4K industry cluster and 4K product launch platform, promotion platform. To attract cross-border capital in a win-win way of thinking. Participate in the joint construction of the 4K industry chain. Our vision cannot stop at the status quo. The advantage of production production and licensing is capital. It cooperates with the upstream and downstream capitals of the 4K industry. It develops multi-purpose 4K program ecosystem products with convergent thinking. While satisfying its broadcast needs, it researches and develops interactive games, sports puzzles, and VR. Visual experience 4K program products. Establish 4K audio-visual program production demonstration with quantitative thinking, and seize the commanding heights of content standard production. Our Taiwan has successively compiled "Guangdong Broadcasting and TV Station 4K Program Broadcast Format", "Guangdong Radio and Television Station 4K Program Transcription" Temporary measures etc. Perfecting the cloud platform construction with big data thinking. In 2018, we will use cloud computing to make the cloud platform have 21 prefecture-level cities and partners to invest in transportation capacity. 2019 supports 4K content storage for 4 hours, 4K content for the whole country Production and production of a unified distribution. Wu Yan: To be the largest 4K special effects center in China
Wu Hao said that the model of “government advocacy+industry collaboration” will promote the development of China’s 4K industry. Wu Yan revealed that when people started to prepare for 4K content, many people opposed it because 4K content production was very laborious and technically difficult. Passing over several mountains. We all know that the production of high-definition content is very mature, but the production time and cycle of 4K content will be very long. In addition, its technical standards were not uniform at the time, there is the 4K codec is a big problem. In the face of these technical bottlenecks, we feel that it is a bottleneck and of course an opportunity. According to Wu Hao, they have a successful 4K post-technical solution. 4K technology is not a big problem, and we have optimized our own post-production technology. Reducing 4K post-production time to only 20% more than HD content production. For example, if you do a HDTV, you need 10 hours, 4K 11 hours. We have a stable 4K codec technology. The codec equipment is more than 1 million yuan, and the cost is very high. We tried to find our own codec program in China. But they did not dare to do this thing at first, but After half a year of practice, this matter was completed. Wu Hao said that 4K Garden is a technology company, but how can it support many enterprises to produce content? They take many measures. For example, they spend a lot of money on 4K production equipment, including 4K. The cameras and Apple's post workstations provide hundreds of production results for free, and then tell the partners how to do 4K shooting and later, they provide support. This will produce a lot of 4K content every month. By now they have 5000 hours of 4K content library, including movies, TV dramas, variety shows, documentaries, concerts, etc. The national 4K standard has already come out this year. The relevant requirements have emerged. They will combine the standards to develop new high standards of content. The most important thing is to upgrade the quality. In order to upgrade their quality, they bought a batch of equipment and replaced the original low-end equipment with high-end equipment for the partners. It is very costly to make 4K content. It is worth spending money for the future of the industrial chain. Wu Hao revealed that they had built a nationwide largest 4K post-production center. This post-construction center has already begun to build in Beijing and Guangzhou. Qing’s price supports the 4K version of these TV series. This is very happy for the crew. They have both got investment and some people have invested in high-definition versions. They have two birds with one stone. “Every TV series we invest in has a 4K version and will land in Guangdong. There is also a special effects center compared to the ordinary production center. 'Wu Yu said, 'We will join CCTV in Guangdong to be the largest 4K special effects center in the country. This investment is very large, but we believe that there is this pull, everyone You can see a lot of 4K special effects like armed classes, science and technology, etc. This is definitely cool. 'Miss Wu said that they have accumulated 3,000 hours of real 4K content in IPTV in Guangdong, Guangdong 4K Experiment Channel and Zhujiang Digital. In the whole year of this year, we plan to produce real 4K content for 3,000 hours, of which 1500 hours of high-quality 4K content will be produced jointly with Guangdong Taiwan and related technical training. 'These things are not one's ability, we will start from the second half of this year' 5G+4K' Spreading plan, 5G+4K is the trend of future live broadcasts, we have to try. Past our sports show was passed at the stadium The star is sent to the cloud and then redistributed. If you have 5G, this constraint on the scene is definitely very small. A 5G signal can be uploaded to the cloud and distributed on the spot. This video is very beautiful. We will start the second half of this year. Try it on 8K. ' Wu Hao finally stressed that 8K content is not actually far away. In fact this matter is not too difficult, as long as you are determined to do it, as long as you have the support of the industry, as long as you have the support of the government. China The Ultra HD Video (4K) Industry Development Conference embodies 'Government Advocacy + Industry Collaboration'. Industry collaboration is something that we all actually do. In the past year, we had a lot of upstream and downstream companies with Latton Industries, but their The performance is very different. There are many companies still waiting and seeing, some are in the revolution, they have no action, and they are wrong about 4K's many ideas. We hope that under the advocacy of the government, everyone will work together and think clearly about 4K for you. What does it mean?
