On March 29th, the China Ultra-High-Definition Video Industry Development Conference was held in Guangzhou. The conference was organized by the Ministry of Industry and Information Technology, the State Administration of Radio, and the People's Government of Guangdong Province, the Guangdong Provincial Commission of Economics and Information Technology and the Guangdong Bureau of Press, Publication, Radio, Film and Television , Guangdong Provincial Communications Administration, Guangzhou Municipal People’s Government, China Electronic Information Industry Development Research Institute and China Ultra High Definition Video Industry Alliance. TCL Chairman, CEO Li Dongsheng, General Manager of BOE Technology Group Co., Ltd. Chen Yanshun, Director of Skyworth Digital Holdings Chairman Lai Weide attended the meeting and delivered keynote speeches on the status quo of the ultra-high-definition industry. Lai Weide: China's color TV industry already has the conditions for upgrading to 4K.
China's color TV industry has realized the upgrading from traditional TVs to smart TVs, and already has the conditions for upgrading to 4K TVs. Lai Weide pointed out that Skyworth, as a color TV company, needs to deal with thousands of consumers. It is driven by consumer upgrades. , 4K TV has come into our lives. The China Ultra-High-Definition Video (4K) Industry Development Conference hosted by the Ministry of Industry and Information Technology, the State Administration of Radio, and the People's Government of Guangdong Province is at the right time and the decision is very correct. It will actively promote the development of ultra high-definition television industry in Guangdong and even the whole country. Consumption upgrading is the result of people’s constant pursuit of a better life. This also puts forward more requirements for television. This year marks the fortieth anniversary of reform and opening up. The rapid development has been achieved. With the increase of income, the broad masses of people have continued to expand their pursuit of high quality of life. Lai Weide said that China's resident consumption is rapidly escalating. Consumers have made five major demands on television. One is 60 inches. And above, large-size color TVs are increasingly favored by consumers. In 2017, the average color TV consumer size in China Over 50 inches, foreign consumption exceeds 40 inches. In 2016, sales of large-screen TVs with 60 inches or more accounted for 5%, and 20% in 2020. Second, the pursuit of better picture quality. It is expected that 4K TV sales will account for 2022 sales. The ratio will increase from 58% to more than 90%. The third is the pursuit of faster transmission speeds. With the rapid development of social economy, the growth of the amount of social information geometry, people need to browse information faster, watch videos, which requires More powerful products to meet the needs of consumers. Fourth, the pursuit of more rich content. The content of traditional television can not meet the diverse needs of consumers, 4K TV can provide users with more colorful film and television, sports, music, education Such as all kinds of content, to meet the needs of consumers at all levels. Fifth, the pursuit of a better sense of experience. In the era of artificial intelligence, consumers want to achieve human-computer interaction through a simple way, smart, convenient, experience better. With the upgrading of TV products and the continuous improvement of various conditions, China's color TV industry has the conditions for upgrading to 4K technology. Lai Weide has described the conditions for China to develop a 4K industry from five dimensions. First, after several decades of development, China's color TV industry has achieved upgrading from traditional TVs to smart TVs. It already has the conditions for upgrading to 4K TVs. Second, the products produced by panel production lines have reached the 4K resolution standard. Domestic TV panel makers will produce higher-resolution panels. Third, according to the 4G industry plan, it is expected that various technologies will provide technical protection for the 4K industry by 2020. Fourth, 4K content is becoming more and more abundant. From an international point of view, Europe and the United States Japan and South Korea have already launched 4K televisions in succession; from the perspective of China, CCTV and Guangdong TV stations have also launched 4K content in succession. 4K content is gradually being enriched. The fifth is that intelligent technology can meet the wide application of 4K TV. With the Internet , Big Data, The rapid development of artificial intelligence has injected new impetus for the development of traditional color TVs. With TV entering the era of intelligence, Skyworth has brought users healthier and more convenient through voice interaction, video sharing, and scene-based modes. Comfortable experience. In the face of new opportunities in the 4K industry, Skyworth is actively deploying in the 4K TV industry. Lai Weide reveals that Skyworth seriously implements In fact, Guangdong Province's “Implementation Plan for Launching New Digital Home Initiatives to Promote the Application and Industry Development of 4K TV Networks” proposed the '4K Color TV Industry Chain Construction Action Plan', focusing on accelerating the development of new products with 4K+AI capabilities. Network integration, accelerating the construction of 4K smart TV bases in Guangzhou, with a base investment of RMB 7 billion and an annual output of 10 million 4K TVs. Li Dongsheng: Complementing short board 4K industry applications will usher in a period of rapid development
By making up for the weaknesses in the construction of transmission channels and insufficient content of 4K programs, 4K industry applications will usher in a rapid development period. The television industry is one of the industries with the greatest changes in China. In the early days of reform and opening up, China's TV industry is almost zero, but after more than 40 years of development, China's color TV industry has become one of the largest, fastest growing, most market-oriented, and most globally competitive electronic information pillar industries. Ultra-high-definition video 4K technology After the digitization and high-definition, the new round of major technological iterations of the global television industry will reshape the industry chain of color TV. From a broader perspective, with the development of high-speed Internet and the development of ultra-high definition video technology. , not only will have a huge impact on the end product, but will also create a new industrial chain. Enterprises participating in the exhibition area of China Ultra High Definition Video (4K) Industry Development Conference are not only traditional TV manufacturers, but also include three major operations. Businesses, Internet application companies, etc. These leading companies will play an increasingly important role in the 4K industry, so that the industry chain will continue to improve and apply The value has rapidly increased. Currently, 4K TVs in China are becoming more popular. Last year, sales of 4K TVs in China reached 28 million units, and this year it is likely to further increase to 33 million units. By 2020, the popularity of 4K TVs in the Chinese market will be More than 75%. In the past few years, China’s broadband and network have achieved full coverage. Even some of the bordering townships and regions have been touched. These high-speed network coverage has created basic conditions for the rapid development of the 4K industry and the prosperity of 4K applications. In fact, 4K applications based on broadband Internet are being greatly promoted. In addition to applications in video, 4K applications can be widely applied in different fields, including online government affairs, smart communities, online services, and online services. Digital government, digital home, etc. Li Dongsheng believes that there will be a lot of new technological innovations and new products. The 4K HD industry has a very huge market prospect. From the development history of mobile communications, it was introduced more than 20 years ago. When communicating products, the price of a big brother needs more than 10,000 yuan, and it can only be called. After years of development, the network technology has been continuously upgraded from 2G, From 3G to 4G, to the coming 5G, you can see that mobile communication has formed a huge industry. From the simple call function evolved into thousands of new applications, the value brought by the mobile Internet is tremendous, and also spawned. Tencent, Huawei and a large number of leading companies worldwide. Compared with the mobile Internet, the television industry has lagged behind, but as the country continues to promote the development of high-definition video industry, it will create a huge opportunity for the development of this industry. The video industry, combined with artificial intelligence and big data, will promote the rapid upgrading of industrial applications. Televisions are not just a television network. It also has many new applications. These new applications will create a huge pillar for the enhancement of the value of the industry chain and will also spawn Many new technologies and new formats. Yanyan Chen: Strive to become the world's most important supplier of ultra-high-definition screens
BOE Hefei will achieve mass production on the 10.5-generation line. BOE will also deploy the second 10.5-generation line in Wuhan. BOE strives to become the world’s most important supplier of ultra-high-definition screens. In the era of “all things connected, everything senses”, the Internet of Things port The number is growing exponentially. It can be seen that from 1999 to 2015, it is the basic stage for the development of the Internet of Things. The number of IoT ports is growing steadily. In the Internet of Things 1.0 era in 2016, the number of smart ports has grown exponentially to 2017. It has already reached 20 billion. It is expected that this figure will increase to 1 trillion in 2035. By that time, the market for IoT will exceed US$58 trillion. The Internet of Things will bring huge economic growth to the transportation, retail, medical, and manufacturing industries. At the same time, it also greatly changes people's production and life. For example, the smart retail industry, because of the popularity of electronic payments, will reduce the waiting time for customers by 88%, and reduce the settlement cost of businesses by 75%. There are many examples of this. Not listed one by one. With the deep integration of big data, artificial intelligence, cloud computing and other technologies, the intelligent interaction in the Internet of Things era is more convenient, and the interactive ports will gradually be intelligently implemented. The display terminal is the most important port for intelligent interaction. The development of the Internet of Things technology has prompted the display port to be fully upgraded in terms of functionality, quality, and form. High performance, integrated ultra-high-definition display technology and industry development usher in major opportunities. According to industry agency forecasts, By 2025, the overall area of ultra-high-definition market will reach 183 million square meters. The penetration rate will reach 67%. The market output value is expected to exceed 70 billion US dollars. Since 2017, the compound annual growth rate will reach 8%, and the market has great potential. In the face of huge market opportunities, well-known global companies and organizations have attached great importance to and actively deployed ultra-high-definition. In terms of display terminals, BOE launched the 110-inch 4K and 98-inch 8K displays in 2012 and 2013 respectively; meanwhile, Samsung separately In 2013 and 2015, equipped with BOE display, introduced the 110-inch 4K and 110-inch 8K ultra-high-definition TVs; in addition, BOE launched the world’s first 82-inch 10K display in 2015. In terms of content and playback, 2016 At the Olympic Games, NHK used BOE's 98-inch 8K products to achieve the first 8K live broadcast in the world. Ultra-high-definition has become the focus and hot spot of the global industry. To meet the global With the advent of the Ultra HD era, BOE is actively preparing. BOE's business positioning is 'Internet of Things companies that provide smart port products and professional services for information interaction and human health'. Through long-term technological innovation, product innovation and business model innovation , BOE has formed three major business structures around the four core technologies: Display, Sensors, Artificial Intelligence, and Big Data: Display and Sensors, Smart Systems, and Health Services. BOE is based on 23 major support platforms. The four core technologies and more than 100 technological innovation platforms use the three main business pillars to create value for customers. According to reports, over the years, BOE has always insisted on independent innovation, and insists on R&D investment with an annual operating income of more than 7%. 2017 , BOE added 8678 new patent applications, of which invention patents exceeded 85%, and accumulated use of patents exceeded 60,000. US commercial patent data show that BOE’s US patent grants global ranking jumped from 40th in 2016 to 2017. The 21st place, for two consecutive years, has become the fastest growing company in the United States IFI TOP 50. World Intellectual Property Organization (WI) PO) released its global international patent application status in 2017. BOE ranks seventh in the world with 1,818 international patent disclosures. At the same time, BOE has been deepening its market segment, achieving a steady increase in market share in various market segments, including smartphones and tablets. The market share of computers and notebook displays has remained the highest in the industry in the world, with monitors and TVs ranked second. According to statistics from industry agencies IHS, BOE ranks first in the global industry, accounting for around the world, in terms of overall sales of display screens. %. To better lead the development of ultra-high definition display, BOE launched '8425' strategy, which promotes 8K applications, popularizes 4K applications, replaces 2K applications, and makes good use of 5G resources. Implementation of the '8425' strategy will drive photography. The rapid upgrade of key links such as transmission, display, etc. will greatly promote the rapid upgrading of smart phone products such as mobile phones, tablet computers, notebook computers, monitors, and TVs, and will bring trillions of market opportunities. In order to support the ultra-high-definition industry, rapid Development, BOE actively promotes product and technology innovation, and improves the layout of the production line. Currently, we have a total share in Beijing, Hefei, Chongqing, and Fuqing. Four 8.5-generation production lines. In December last year, we achieved mass production at the 10.5-generation line of the BOE Hefei, the world’s first highest generation line built by Hefei. At the customer delivery ceremony, Jingdong delivered 75-inch 8K 60Hz to customers worldwide. Large-size ultra-high-definition display screens such as 120Hz. In addition, BOE will also deploy the second 10.5 generation line in Wuhan. BOE strives to become the world's most important supplier of ultra-high-definition screens. While improving its production line layout, BOE takes advantage of strong technology. Innovating capabilities, continued to launch a series of ultra-high-definition display products. In September last year, BOE launched a series of 8K ultra-high-definition display products and other products in the 'Winter Fair', allowing consumers to experience the visual impact of large-scale ultra-high-definition display technology. In addition, BOE is committed to the wide application of 8K ultra-high-definition display in various fields. Currently BOE's 8K ultra-high-definition display has been used in remote education, telemedicine, ultra-clear entertainment and other fields, and will be displayed in the future, security monitoring and other fields Expand more extensive applications, and actively create a new era of ultra-high-definition display.