Ikoku is an exclusive lens supplier for the Sony PS 4 game console. The lens uses a 1G4P (one glass lens and four plastic lenses) hybrid lens design. Due to the PS VR craze, the demand for the PS4 lens has greatly increased. Double the volume of shipments to become a big momentum in performance.
SIE pointed out that the PlayStation VR PlayStation Camera bundled with the PlayStation Camera will be bundled on the 29th, Japan's price will be reduced from 40,000 yen to 344,980 yen (excluding tax); The price was lowered from US$399 to US$299, and the European price was lowered from EUR399 to EUR299.
According to the information released by SIE, the price reduction ranged from approximately 22% to 25%. According to SIE statistics, as of December 3, 2017, the cumulative sales volume of PS4 game consoles exceeded 70 million units, and the global sales volume of PS VR has been accumulated. Breaking 2 million units to dominate the console market. PS VR has been sold since October 2016. The number of supported game software has reached 300.
Japanese media reported that if you want to play PS VR, you must have PS4. Among the players who purchase PS4, the number of players who have not purchased PS VR is still huge. Sony expects to use this price cut to accelerate the popularity of PS VR, but because of the new game 'Monster Hunter's World (Monster Hunter: World) 'Driven by the hot sale, PS4 is currently out of stock, increasing production of the PS4 will be a challenge for Sony in the future. According to the supply chain, there is still no news of increased production.
The market is optimistic. In recent years, the prices of high-end VR devices that can be used by game consoles and gaming laptops have plummeted, accelerating the popularity of VR. Among them, the price of Facebook's Oculus Rift has dropped to 399 US dollars, HTC Vive also fell to 499 US dollars. The legal person expects that the price reduction of PS VR will help the current Guoguang, Group Power and other supply chain shipments.