On March 28th, Boxi Electric Appliance Group held a groundbreaking ceremony for the opening of the dishwasher factory and oven factory in the Boxi Home Appliance Industry Park.
The official production of the dishwasher factory has a total investment of 700 million yuan, a designed capacity of 2 million units, and a production capacity of 600,000 units/year; the total investment of the oven factory is 600 million yuan, and it is planned to be put into production in 2020. , The initial design capacity is 1 million units, and the future will have 2 million units of annual production capacity.
On March 27 of the previous day, Boxi Home Appliances also signed a new letter of intent for cooperation with the People's Government of Bozhou City, investing RMB 1.69 billion in the construction of the dryers and washing machines factory in Boxi (Zhangzhou) Home Appliance Industry Park and Boxi. (Zhejiang) Home Appliance Industry Park's smart manufacturing level has been improved. The dryer and washing machine factories have a designed capacity of 1.2 million units, and they are expected to be completed by 2020.
The series of measures of Boxi Home Appliances marks a new stage in its deep-going development in the Chinese market. As the most important strategic base for Boxi Home Appliances in China, Boxi (Zhangzhou) Appliance Industry Park boasts world-leading production and manufacturing facilities. Currently, the Bosch (Zhangzhou) Dishwasher factory has been adapted to the Industry 4.0 solution. It is expected that by 2020, the production base in Bozhou will be built into the leading intelligent manufacturing demonstration area of Bossi. The number of employees is expected to increase from 4,000 to 7500 people.
Bo Xi (Luzhou) Home Appliance Industry Park Dishwasher Factory Production and Oven Factory Groundbreaking Ceremony
The Groundbreaking Ceremony of the Oven Factory in the Home Appliance Industry Park in Bosi (Zhangzhou)
Bo Xi (Luzhou) Home Appliance Industry Park Dishwasher Factory Launching Ceremony
Shi He, member of the board of directors and COO of Boxi Home Appliances Group, attended the ceremony and said: 'The Bosch (Luzhou) dishwasher factory was formally put into production, which symbolizes that our localization strategy has taken a crucial step forward. Boxi Home Appliances will spare no effort. The company will introduce advanced technologies and production lines into the Bosi (Zhangzhou) Home Appliance Industry Park and strive to build it into an industrial 4.0 demonstration base of Boxi Home Appliances.'
Remarks by Shuhe, member of the Board of Directors and Chief Operating Officer of Boxi Home Appliances Group
When talking about the localization strategy, Geerke, chairman and president of Boss Household Appliances Investment (China) Co., Ltd., said: “Boshisi’s household appliances continue to increase investment in China. It is the company’s continued dedication to the Chinese market, and continues to promote its digital strategy. Strategic and consumer-centric development strategies are concentrated expressions. Boxi Home Appliances hopes to better serve Chinese consumers by continuously improving its production and R&D capabilities.
Remarks by Geelke, Chairman and President of Bosch Household Appliances Investment (China) Co., Ltd.
For a long time, Bo Xi’s home appliances through technological innovation, high quality products to fully meet consumer demand for high-end diversified products, the dishwasher plant will be produced this time will produce products that meet the special needs and preferences of Chinese consumers, such as specifically Chinese style tableware basket design and custom-made washing and cleaning procedures according to the Chinese cuisine custom. In addition, Bo Xi home appliances are specially designed for Chinese users to a dishwasher, its height can be perfectly embedded in Chinese style cabinets.
In response, Zhou Xiaotian, senior vice president and chief operating officer of Bosch Household Appliances Investment (China) Co., Ltd., stated: 'Boxi Home Appliances has always been committed to innovative development and continuous improvement of its manufacturing level. Luzhou dishwasher factory reflects the most With advanced technology and production level, the official launch of the dishwasher factory will promote the popularity of dishwasher products in the Chinese market, giving Chinese families a healthier, more efficient and environmentally friendly lifestyle.
Remarks from Zhou Xiaotian, senior vice president and chief operating officer of Boss Household Appliances Investment (China) Co., Ltd.
Signing Ceremony of Clothes Dryer and Washing Machine Project of Boxi (Zhangzhou) Home Appliance Industry Park
At present, Boxi Home Appliances has invested in the establishment of five subsidiaries in China. It has established three production bases in Zhangzhou, Wuxi and Nanjing, and has a global R&D center and Asia-Pacific data exchange center.
Bossi China has completed a complete home appliance industry chain system from procurement, research and development, production, sales, logistics and after-sales customer service. The business area has been involved in various fields of white goods. Since entering China, Bossi’s home appliances have been introduced one after another. The well-known international home appliance brands such as Siemens Home Appliances, Bosch Home Appliances and Gaggenau have formed a comprehensive and competitive brand portfolio to provide Chinese consumers with a better experience.