2018 is 40 years of China's reform and opening up, and it is also 40 years since Galanz started its business. Nowadays, China's economic development has entered a new era. The country clearly proposes that the promotion of high quality development is an important feature for the present and for a period of time to come.
On the 28th China Market Annual Conference held on March 28th, Galanz took the theme of “New Age and New Life”, closely followed the theme of the times, aggressively attacked, and worked hard to declare its rightness with the new concept of “National Appliances Quality Home Appliances”. The definition of a better life: The two key breakthroughs are lifestyle leadership and technological innovation. Focusing on the “smart home” spindle, we hammer out first-rate quality national appliances to meet and exceed the growing needs of consumers for a better life. Open a new chapter in the quality life of Chinese users.
Galanz Group President Liang Zhaoxian
The release of boutique strategic results, winning consumers to own the world
As China's reform and opening up entered a deep-water period, the younger generation of consumer groups rose rapidly, and nationals gradually upgraded from 'survival data consumption' at the beginning of reform and opening up to 'enjoy data consumption'. This is exactly what Galanz is trying to do for customers. The epitome of the era, toward the goal of 'increasing the user's happiness', is directed at the core demands of national consumption.
In the 2018 China Market Annual Meeting Galanz released more than ten new high-end kitchen appliances, including microwave ovens, electric steam ovens, and dishwashers, as well as G+ smart home solutions including Internet refrigerators, Provence air conditioners and drum washing machines. The results of mass production are presented to the public one by one. For example, for Chinese household dishwashers, 70-degree high-temperature hot water can effectively dissolve grease, and achieve high-temperature sterilization, drying, five major washing procedures to easily remove heavy oil stains in Chinese tableware; The epoch-making product micro-steaming machine meets the user's demand for functional integration and easy operation. The pure steamer p50 series created for Gourmet Coffee uses stainless steel imported from Germany. The steam on the surface of the cavity avoids backflow to the maximum extent to keep the color of the food. fragrance.
According to Liang Zhaoxian, President of Galanz Group, 'To manufacture, the first is quality, the second is quality, the third is quality, we must strive for excellence, we must make high-level products, and make products that move and scream consumers.' From 2012 onwards, in order to ensure the full implementation of quality strategy, Galanz's all-white industrial chain has invested huge resources in product innovation, R&D, and manufacturing. In recent years, the introduction of drum washing machines and other automated manufacturing lines have represented Global industry leading level.
It is Galanz's mission to embrace the new era. It is also the home appliance industry in China that has stood at the new starting point of 40 years of reform and opening up, embraced the tide of the times, and led the industry. Upgrade, a new stance to lead the industry change. Just as President Liang Zhaoxian said, only winning consumers will own the world.
The quality of home appliances has been scaled up.
With a large number of popular national appliances becoming an important part of the user's life circle, the boutique strategy ushered in a harvest period. Galanz still adhered to its existing strategy in 2018, and at the same time accelerated the progress of the spread of the national household appliances to truly solve the growing demand for better living of the people. The contradiction between development and imbalance.
President Liang Zhaoxian introduced that, in 2018, Galanz will pursue large-scale and high-volume production and sales in all categories; it should technically allow Galanz home appliances to cover modern family meals, pre-dinner and post-dinner home-life scenarios. G+ smart home has risen from the concept stage to a mature system that is practical and easy to use; Galanz is made into friends and family on brand marketing, and neighboring colleagues are rushing to buy good home appliances, making it easy for major channels around the world to rush to sell. Brand.
Obviously, behind this goal, we need strong support for the full industry chain competitive advantage. As we all know, in the past five years, Galanz has invested more than 3 billion yuan in talents and equipment upgrades. It has automated upgrades around its boutique strategy and has invested more in manufacturing transformation than in the past. The total investment for the past 20 years has been to create dishwashers, washing machines, microwave ovens, electric steamer automation industrial chain. Based on this, Galanz promotes the manufacture of 'automation + Internet, industrialization + information, lean production + big data applications' The industry's new production methods, based on 'G + wisdom home' steadily promote the construction of automated factories and Internet factories.
Galanz is still one of the few brands in the home appliance industry that has a full industrial chain: White Power's total strength in intelligence, self-development, design, production, and manufacturing equipment; magnetrons, transformers, compressors, circuit boards, motors and other core zeros Components, self-supporting capabilities of the components ensure product quality and leanness.
Under the background of a new era of innovation-driven industry development, Galanz proposed that 'hundred years of companies and world brands' do not shout slogans, but instead let high-quality growth come to the ground, adhere to independent innovation, achieve win-win cooperation, and adhere to the global expansion of independent brands. Consumers create conscience products and label 'Made in China' with high-quality, high-tech and high added value, and continue to lead the world's high-end consumer brands.
In the spring of the new era, the 328 annual meeting of the Chinese market in 2018 is a new starting point. It is Galanz's struggle to release the “heart” in the outside world. It is the sincerity of Galanz in pursuing quality home appliances, and it is also the Chinese household appliance enterprises leading the global new round of competition. Open the main line of development.
