In mid-March, the hotel was full of spring flowers. After dinner, Wang Qiang and the author took a walk in the path of the hotel park-like forest lake. After walking through a quiet road under a yellow light, he flew in. In an ecstasy, with gray and difficult to discern the night of things, Wang Qiang’s pace and rhythm are still firmer and more stable than before without the slightest change. The path to the dark night did not last long, and we walked in. The main road of the hotel.

This process is similar to that of Wang Qiang’s personal career in the past few years. On the morning of March 13, as the president of Ninghua Yuetu Rabbit Technology Co., Ltd., Wang Qiang expressed heartfelt emotion to the core businesses from all over the country: Rabbit air conditioning can be described as suffering. It is not easy to stand here today. 'It has experienced the twists and turns of the previous period, solved the problems left over from history, completed the technological transformation, and built a rabbit air conditioner to supply the supporting system, finally ushered in the moment. Freshman. Standing on a new starting point, Wang Qiang said that it is necessary to promote the healthy development of the rabbit and hopes to make room for a new world in the capital market.

Unprecedented industrial journey

When I saw Wang Qiang for the first time, it was fifteen years ago. However, the scene was still vivid. At the time, I was involved in the air-conditioning industry. His scale in air-conditioning circulation was not as good as it was before. Those who have contacted Wang Qiang should understand him well. Regardless of whether he is speaking or doing things, his rare and unpretentious style is particularly dazzling in the contemporary business environment. He is a man of life who has a style of saying things. His leading position in commercial circulation.

Prior to the inception of the manufacture of Air-conditioned Rabbit Air Conditioner, Wang Qiang's sales of air-conditioning products in the Henan market was nearly 1 billion yuan. At the same time, he also entered communications, education and other industries. Before 2015, he was a guest of many air-conditioning companies. , Super-large. But by chance, it made him look a bit confusing from the commercial circulation into the manufacturing industry.

In 2014, Wang Qiang had a cooperation business with Lao Yuetu at that time and had never heard back after giving money to them. Wang Qiang could only go to Wenzhou (the rabbit marketing team and factory in Wenzhou) to negotiate at this time, actually the old moon at that time. Rabbits have been shut down due to the debt crisis. 'I heard that the rabbit had a factory in Fujian and ran to see it. There was a wasteland there. The workshop had a few pillars. The top was uncovered.' In this situation, presumably Wang Qiang’s mood was bleak and cool.

Fortunately, the rabbit factory in Fujian where the local government of Ninghua seriously received them, Wang Qiang and Shi Quan and other partners together, with the support of the government, debt-to-equity conversion formally entered the rabbit air conditioner. Several years down , Wang Qiang and his partners have not only realized the wholly-owned holding of the rabbit, but also completely solved the debt and debt problems.

“We didn’t think about doing business at that time, but without doing so, the money that was voted on before would definitely not be able to come back. The change of debtor’s rights was also a mistake,” Wang Qiang smiled and said: It is also destined to be destined. ' This personal turning point of Wang Qiang is even the turning point of the old rabbit in the air-conditioning industry. Let the rabbits get a new life in the air-conditioning industry environment in the new period, once again prancing.

A painstaking journey of manufacturing

If you say that other brands are manufacturing layouts, they start from the flat ground; then Wang Qiang cuts into the industrial field with the rabbits and climbs up from a deep pit. From plant construction to equipment purchase, from the introduction of technical personnel to the management of the sales platform From the promotion of the brand to the development of the market, from the technological transformation to the construction of the supply chain... In the past few years, there have been too many things that have forced Wang Qiang to worry about himself. The vast majority of them have been in the past twenty years of commercial circulation. Did not encounter in the.

“It is very simple to do sales. I give you the money. You give me the goods. You have to worry about doing business. Every aspect of management, production management and so on is a big issue. Numbers are all counted. In addition, in the past few years, Wang Qiang and Shi Quan as the core team have been constantly investing in the rabbit business. It is impossible for the actual hundreds of millions of yuan to go down without any risk.

Therefore, Wang Qiang, like the parents of a family, set up a corporate management model, innovated employee incentive mechanisms, and established a complete marketing system. The once-charged Moon Rabbit finally got rid of the plight and made a breakthrough in 2017. About 500,000 sets of sales reached a record high.

The most troublesome thing is that Wang Qiang’s dilemma lies in the construction of supply chain. The rabbit factory in Ninghua, Fujian Province, unlike Guangdong, Anhui, Zhejiang, Jiangsu, Shandong, etc., which already has a complete supply supporting system, upstream components, and material support The scarcity of resources has forced Moon Rabbit to invest in the production of many parts through its own capital investment, and at the same time has done its best to attract supporting enterprises to station in Ninghua. With the rapid growth of the sales volume of Rabbit Air-conditioning in the past two years, both at home and abroad Mainstream upstream presses, motors, computer boards and other parts companies are building new manufacturing plants in Ninghua.

"Since we have already embarked on the road to manufacturing industry, we must do this with a bit of clenched teeth," Wang Qiang said with conviction. At the beginning of this year, Rabbit Air-conditioning completed internal technological transformation, manufacturing capabilities, quality control, etc. All of them have climbed to a new level. This allows Wang Qiang and his Moon Rabbit to have sufficient ability and confidence to meet the ever-increasing demands of customers and the market.

The path to survival for healthy development

On March 13th, Rabbit Air-Condition held the peak season start-up and national core business meeting in Hangzhou. It was also at this meeting that Moon Rabbit’s new product matrix, marketing thinking, and business layout were exposed in front of the national business. Wang Qiang After the meeting, the author also disclosed to the author that the production and sales target of the rabbit air conditioner in 2018 was 1 million sets. For the current rabbit and its Ning Hua Chemical Plant, it needs a certain scale to promote the further expansion of its supply system.

'It's definitely not okay, but I've been thinking about it. Even if it's a million sets this year, it's a good thing! Compared to big brands we all know in China, we're still a small business, like us. A small factory, at least to make 150 to 200 million units, 'Wang Qiang judged that only to reach this scale range, the survival and development of the rabbit is to find a safe margin.

Judging from the existing order of the rabbit and the order status of the factory, the achievement of 1 million sets of targets in 2018 is a high-probability event. On the one hand, the domestic air-conditioning market has been in another high-speed development cycle in recent years, with a large number of small and medium-sized brands. As a result, these brands mostly use the asset-light model to attack the market. Many of these brands have OEM or ODM cooperation with the Rabbit. Wang Qiang revealed that the order volume for OEM production within the next three months has already been filled up. In another aspect, The undulating Moon Rabbit brand has been carefully managed by the team with Wang Qiang, Shi Quan as the core, and has already walked out of the historical difficulties. Both the corporate and brand image have been reshaped and enhanced. The production and sales of self-owned brands also straightened out the development. Pathway. A new moon rabbit appears in the vision of the entire industry.

However, Wang Qiang did not have to worry about this, 'Many companies and businesses are still immersed in last year's market, as long as there is goods can be sold, this market can not be long-term replication, ' Wang Qiang to the rabbit in the short term The tone is very real, that is, the rabbits can survive in the domestic air-conditioner market where the brands are clustered, strong, and oligopolistic.

From the perspective of more long-term development, Wang Qiang hopes to promote the success of the Rabbit in the capital market. It is worth mentioning that a large company is currently negotiating with the Rabbit about capital-level cooperation matters if the cooperation can be successful. When landing, it will undoubtedly bring the rabbit belt into a new development environment.