Light fashion is not only synonymous with the trend, but now it has developed into a young people's attitude towards life. In the home field, it is mainly reflected in the taste of home appliances. On March 27, 'Light Fashion Kaixinsheng' commander's brand 2018 sets a new product launch event. Shanghai held a full-scale demonstration of the achievements of the transformation of light and stylish home appliances in one year, marking the official positioning of the commander’s electrical “light fashion appliances”. At the same time, the on-site commander refrigerator also announced that the light fashion L.ONE refrigerator new products will be listed on Tmall. From products, channels, terminals to lead the home appliance industry in a comprehensive fashion trends in light fashion.
Three major fashion keywords redefining a new generation of fashion appliances
Looking at the development path of the refrigerator industry in recent years, the ever-increasing complexity of functions and over-exhausted design abounds. However, what kind of refrigerators are needed for a new generation of young consumers? In the German iF design night that has just ended, whether it is Thin paper TVs, 'invisible' speakers or refrigerators like cabinets, are all reflected in the simple word, and this also coincides with the commander of the concept of light and stylish refrigerator appliance. In the brand conference, commander refrigerator With light design, light operation, and light intelligence, the three key words redefine the simple and comfortable light fashion life for the new generation of people.
Most of the refrigerators on the market today use fixed cold storage and frozen areas, which also creates the problem of inability to allocate the areas on demand. Ms. Xu, who has just been promoted to her mother, usually needs to store large amounts of breast milk. The refrigerator in her home is often full of frozen areas, but it is refrigerated. The district was vacant, which made her very upset. At the conference site, Ms. Xu was pleasantly surprised to find a refrigerator that could accurately control the temperature in the full temperature zone. She saw through a live demonstration that it was taken out of the room temperature control room at -4°C. A bottle of frozen Coke for two hours. After shaking, Coke's instant “changing the face” becomes a smooth and sandy shape. “I did not expect that the refrigerator could accurately control the temperature according to the degree, so that the freezer can be switched freely, and the refrigerator can be used rationally according to demand. Space, L. ONE is the refrigerator that our young people need!' Ms. Xu told reporters excitedly.
Ms. Xu received the praise of this commander L.ONE refrigerator, the day became the focus of the conference, whether from the design or function are perfectly interpreted by the commander of electrical appliances on the definition of light and stylish appliances. First of all, reflected in the 'light design' , The modern minimalist design is perfectly integrated with the magical glass technology. The large rounded arc edge is combined with the iPhone's three-stage process, eliminating the corner joints of the refrigerator, making the L.ONE refrigerator have an artwork-like visual effect; second, focusing 'Light operation', L.ONE refrigerator's Zhongyinmenchang greenhouse, achieves a total of 26 gears per degree from 5°C to -20°C. It can accurately control the temperature according to the characteristics of food ingredients. The essential function of food ingredients; Moreover, 'Light Smart' brings a more convenient experience for young people. Scanning the QR code on the L. ONE refrigerator can operate the home appliances, and at the same time realize remote control and mode expansion. Networking'. In combination with smart speakers, L.ONE refrigerator can also achieve voice control, so as to truly realize the liberation of hands, so that home appliances intelligence more intimate.
The L.ONE refrigerator is the epitome of the commander's refrigerator and light fashion transition. From the beginning of the transformation of the electrician in 2016, the electrician will begin to make a transition in 2017, and in 2018, the industry’s first light fashion set will be listed on the L.ONE Tmall. It is based on the needs of young users to drive product iterations and transform light fashion into practice. The concept of light design, lightweight operation, and light intelligence of the refrigerators has become the object that the industry is eager to imitate due to its deep integration with current consumer needs. Set off the refrigerator industry 'light fashion' trend.
Light fashion appliances L.ONE Tmall starts reshaping the brand channel pattern
In the Internet of Things era, buying appliances on the Internet is not a surprise. However, different prices of the same models have caused the problems of different quality for e-commerce to become the biggest obstacle for consumers to purchase refrigerators online. At this branding conference, , Commander Electric released to the industry to reshape the signal of e-commerce channel cooperation in a new situation, and strive to create a more dynamic market image.
It is reported that light fashion appliances L. ONE is not only the first set of light fashion appliances of the commander, but also the industry's first light fashion appliances, and the Tmall channel first is the first new retail cooperation. The commander L.ONE The refrigerator performed brilliantly at the branding conference. With simple and light design, full-time precision, warm and all-weather self-adapting high-quality features, it won the unanimous recognition of the industry, and its initial listing on Tmall opened the e-commerce cooperation. The new door. Commanding refrigerators to reshape e-commerce cooperation channels. Cooperation with Tmall caters to the needs of consumers for online shopping, narrowing the distance of interaction with young consumers, and bringing light consumer trends to consumers. Brand sales channels are also loaded with light fashion genes to revitalize the refrigerator industry's online sales.
At the same time, the commander's refrigerator has also formed alliances with fashion brands such as kitchen, palm reading, and chain, which are popular with young people, and has instilled a light and stylish lifestyle into many fields, bringing light and fashionable natural life to users. Light and trendy food trend; cooperate with independent designer Ms.Min to bring light and fashionable design to the user; cooperate with young fashion artist Sheng Yilun to create a light and fashionable view of life... Commander refrigerator constantly tries to cross Industry cooperation has not only broadened the brand development channels, but also continuously deepened the connotation of light and fashionable life, and has become a model for multi-channel innovation and development in the industry.
More and more companies are realizing that users are the root of everything. The first thing to get the right to speak in the industry is to acquire users. Since its development, General Electric has always been committed to meeting the needs of young consumers and achieving user value, with a simple design. , Innovative technology, a full range of services, harvested a large number of young users. In 2018, L.ONE Refrigerator Tmall went on the market as a young consumer, leading the refrigerator industry in light of new consumption patterns.