According to the latest data released by iResearch, a domestic professional third-party research institution, the sales of China's omni-channel appliances reached 790.5 billion in 2017, and Suning Tesco (002024) had the exclusive 20% share, ranking first in the entire channel. Jingdong was 12.3% The share ranks second.
It is worth mentioning that, while continuing to expand its growth advantage under the line, Suning's e-commerce leads the online channel with an average growth rate of 1.5 times higher than the industry. Regardless of whether it is online or offline, Suning Tesco is the No. 1 household appliance that is well-deserved. channel.
The report also pointed out that the online and offline sales of household electrical appliances are becoming more integrated and the two-tier layout enterprises are more competitive in the industry. After 80 and 90, they became the main consumer groups. Their shopping habits have affected the change of the entire business model. They buy home appliances online. At the time, channel considerations were basically concentrated in Suning, Jingdong, and Tmall.
With 31.5% of consumers' choices, Suning Tesco has become the first choice of offline platform preference, and the advantages of double-line layout are fully displayed. Combining the experience advantages of more than 4,000 stores across the country, Suning Tesco has created a 'side experience to buy' Immersive shopping model. Suning offline stores in the logistics distribution, installation, field experience, return policy, home repairs and trade-in 6 service links, consumer satisfaction are in the industry leading.
In the context of consumer upgrades, the sales structure of Suning's e-smart smart stores has also undergone major changes. Through its strong supply chain endorsement and dual-line channel advantages, Suning E-Commerce has enabled smart home appliances and high-tech high-quality products to enter ordinary families. Currently, at Suning, the number of new products for home appliance brands has exceeded 80%; based on its supply chain advantages, more than 50% of home appliance explosives are released in Suning. Appliances 3C as electronic products have become the best carrier for intelligent concepts. , Suning's new electrical life is smart at your fingertips.
On-line channels, logistics, customer service, and marketing have become the main battlefields for competition. Consumers have a good perception of the Suning platform in terms of logistics and distribution, on-site installation, rent-a-sale, trade-in, and other service links, among which rent-selling, trade-in service satisfaction occupy Leading the industry. This year, Suning Tesco launched the '30 days Baotui, 365 days replacement' to lead the industry service benchmark. Lynx platform in the customer service Q and other aspects of outstanding performance. Jingdong in the logistics distribution speed and other links to obtain consumer recognition .
The upcoming 418 big promotion will be e-commerce competitions, prices, services, and a major node for market share in the first half of the year. Analysts inside the industry said that after a rapid growth in the first quarter, the market share advantage of Suning's E-commerce home appliance retail continued. Expansion. As the 418 appliance 3C double 11, Suning Tesco's omni-channel, the full scene in the advantages of home appliances retail will continue to highlight.