On March 28th, Boxi Home Appliances held the groundbreaking ceremony for the opening of the dishwasher factory and oven factory at its home appliance industry park in Zhangzhou. This day was a three-door event for Bo Xi appliances: The dishwasher factory was formally put into production, and the oven factory was laid. And on the previous day, it signed a new letter of intent for investment of RMB 1.69 billion, including the construction of washing machines and dryers factories, with the Yuzhou City Government.
The Groundbreaking Ceremony of the Oven Factory in the Home Appliance Industry Park in Bosi (Zhangzhou)
Bo Xi (Luzhou) Home Appliance Industry Park Dishwasher Factory Launching Ceremony
Rooting in the Chinese Market and Increasing Investment in China
Due to the rise and impact of Chinese domestic brands, and the continued rise in the cost of production factors such as land and labor in China, foreign home appliance brands have shown a trend of shrinking strategically in China as a whole. Some foreign brands have even gradually withdrawn from the Chinese market. However, they are formed. In stark contrast, Bossi Home Appliances from Germany has continuously increased its investment in China in recent years, and its performance in the Chinese market has steadily increased.
In 2015, Boxi Home Appliances invested in the construction of a dishwasher factory in Zhangzhou Home Appliance Industry Park. The total investment of the factory is RMB 700 million, with a designed capacity of 2 million units/year and a capacity of 600,000 units/year. On the 28th, Bosch Home Appliances deliberately placed the dishwasher factory and the oven foundation laying ceremony in the factory of the dishwasher factory.
The oven factory that laid the foundation for the day, with a total investment of 600 million yuan, is scheduled to be put into production in 2020. The initial production capacity will be 1 million units, and it will have an annual production capacity of 2 million units in the future.
On March 27th, Boxi Home Appliances also signed a new letter of intent for cooperation with the People's Government of Bozhou City. In the future, it will invest RMB 1.69 billion for the construction of dryers and washing machines in the Bo Xi (Zhangzhou) Home Appliance Industry Park and Bo Xi (滁 ) 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电 家电.
Chairman and Chief Executive Officer of Boshi Household Electrical Appliances Investment (China) Co., Ltd.
Gilke, chairman and president of Bosch Household Appliances Investment (China) Co., Ltd., saw this event as another important milestone in the development of Bo Xi’s home appliances in China. He said that the continued investment in China reflects the West Home Appliances attaches great importance to the Chinese market. Bo Xi Household Appliances has invested in a dishwasher factory, an oven factory and a clothes dryer factory in Zhangzhou. This is the company's continuous dedication to the Chinese market, its continuous implementation of a digital strategy, localization strategy and consumer orientation. The concentrated expression of the development strategy.
Deputy Secretary of Luzhou Municipal Committee, Mayor of Zhuozhou City Xu Jiwei
Xu Jiwei, deputy secretary of Ganzhou Municipal Committee and the mayor of Luzhou City, stated that Bo Xi’s household appliances will continue to expand investment in Handan, which will definitely enhance the influence of Zhangzhou’s household appliances industry in the country. The Ganzhou municipal government will, as always, support the development of Bo Xi’s home appliances in Zhangzhou. Provide the best environment and best service for project construction and business operation.
Continuously Improving Manufacturing Levels to Promote Industrial 4.0 Landing in China
At the launching ceremony of the dishwasher, several senior executives of Bo Xi’s home appliances emphasized the localization strategy. Dr. Shu He, member of the Board of Directors and Chief Operating Officer of Boxi Home Appliances Group, said: “The Bosch (Zhangzhou) dishwasher factory was officially put into production. , Marking our localization strategy is a crucial step forward.'
Dr. Shuhe, Member of the Board of Directors and Chief Operating Officer of Boxi Home Appliances Group
It is understood that the dishwasher factory put into operation this time will produce products that meet the special needs and preferences of Chinese consumers, such as baskets designed specifically for Chinese-style tableware and washing and cleaning procedures tailored to Chinese cuisine, etc. A customized Chinese dishwasher, its height can be perfectly embedded in Chinese cabinets.
In addition, the dishwasher factory which was put into operation this time uses a large number of industrial robots and automated production solutions. It is one of the most advanced plants in the global manufacturing level of Boxi Electric Appliances. Senior Vice President of Bosch Household Electrical Appliances Investment (China) Co., Ltd. Chief Operating Officer Dr. Zhou Xiaotian said that the Luzhou dishwasher factory embodies the state-of-the-art technology and production level of the Boxi Home Appliances Group and adapted some of the Industry 4.0 solutions to the local market. As the output of the product increases, Bo Xi’s household appliances will also grow. Bring more industry 4.0 solutions to China.
Dr. Zhou Xiaotian, Senior Vice President and Chief Operating Officer, Bosch Household Appliances Investment (China) Co., Ltd.
Dr. Schuche also stated that Bosch Home Appliances will spare no effort in introducing advanced technologies and production lines into the Bo Xi (Zhangzhou) Home Appliance Industry Park, and strive to build it into an industrial 4.0 demonstration base of Boxi Home Appliances.
'In the era of Industry 4.0, as the leader of the industry, Boxi Home Appliances will continue to implement its commitment in China, continue to promote industrial innovation and upgrade, and promote the steady development of the Chinese home appliance industry. ' Dr. Zhou Xiaotian said.
Grasp the opportunity of consumption upgrade Accelerate the layout of emerging categories
The dishwasher factory that has been put into production, the oven factory to be built, and the dryer factory that has just signed the investment intention, each investment of Boxi Home Appliances in China, is the rise of new consumer hotspots in the Chinese home appliance market.
In recent years, dishwashers, clothes dryers, ovens and other emerging consumer electronics products that represent consumer upgrades and quality of life have seen explosive growth in China. Take dishwashers as an example. Market research institutes in Yikang data show 2017 China's dishwasher market reached 985,000 units in retail sales, a year-on-year increase of 129%, and retail sales reached 4.33 billion yuan, an increase of 119% year-on-year. It is expected that the dishwasher market in China will reach 2 million units in 2018.
Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that at present, the consumption upgrade in the household appliance market in China has promoted continuous innovation by companies, and has developed more diversified products suitable for market segments, such as dishwashers, ovens, and dryers. The attention of consumers has become a driving force for the growth of the Chinese market.
Chairman of the China Household Electrical Appliances Association, Jiang Feng
The consumption upgrade and emerging category in China's home appliance market have benefited Boss Home Appliances, which has a mature product line of dishwashers, dryers and ovens and is committed to improving the quality of Chinese consumers' lives.
Girke said that in FY 2017, Bosch’s home appliance sales reached new highs, with Greater China performing particularly well, achieving 18% revenue growth. Consumption upgrades are the key to Booz’s home appliance’s double-digit growth in the Chinese market. Incentives, consumers are more inclined to have higher quality and more technologically priced home appliances. Among them, dishwashers, ovens, dryers and other categories are becoming the key household appliances that improve the quality of life of users.
Jiang Feng hopes that Boxi Household Appliances will be able to grasp the opportunity of China's economic development, and believes that Bo Xi Household Appliances Dishwasher Factory and Oven Factory will surely have a great deal in China's vast market.
Dr. Zhou Xiaotian said that in the future, Boxi Home Appliances will continue to provide Chinese consumers with a higher quality home life experience, leading the continuous development of the Chinese home appliance industry.