Galanz is forging a new chapter for 40 years: National Appliances leads quality life

Standing at the key node of China’s 40 years of reform and opening up, Galanz again chose March 28th to host the 2018 China Market Annual Conference with the theme of “New Era, New Life”. Live release includes microwave ovens, electric steam ovens, and dishwashers. The balance of new high-end kitchen appliances and G+ smart home solutions including Internet refrigerators, Provencal air conditioners, and drum washing machines marks a 40-year trend of product innovation in a new and leading position. The company is focusing on innovation and the blueprint for industrial transformation. .

The annual 328 annual meeting is an important moment for Galanz to demonstrate the latest innovations and developments to the Chinese market. The body and shoulders have no fumes and no open flames. The pioneers of kitchen appliances and smart homes have a dual role, and Galanz shows up. The brand new idea of ​​“National Household Appliances, Quality of Life”. As an excellent enterprise of the same age as China’s reform and opening up, Galanz has taken the lead in China’s home appliance industry. Its “National Household Appliances” and “Quality Life” new strategies projected the Chinese home appliance manufacturing industry. From the quantity to quality, from manufacturing to wisdom, from product to brand in the development of the epitome.

'National Appliances' is strong, and strategic strategic results are released.

Galanz, a national brand that accompanies China’s reform, opening up, and entrepreneurial growth, has entered the new era with socialism with Chinese characteristics, and the continuous improvement of the lives of hundreds of millions of people. Following the fine-quality strategy of the entire industry chain in recent years, the “National Appliance” was proposed. , The new strategic direction of 'Quality Home Appliances' is the clarion call made by China's manufacturing to a new era. The core of the so-called 'National Appliances' is aimed at 'shared by all citizens', and 'Quality Home Appliances' is 'craftsmanship', and thus Satisfying the essential needs of the masses for a better life and becoming the best choice for a happy and new life for the people. This is the mission of Galanz to fight upwards and embrace a new era.

At the 328th annual conference this year, under the direction of the new strategic direction, Galanz fully released its brand bonus, innovated in dividends, developed bonuses, and released on-site 'no fumes, no open flames' series of new kitchen products, as well as refrigerators, washing machines, and air conditioners. G+ smart home solutions, innovative radiation from the kitchen to the living room, bedroom, from a new era to lead a new life, the perfect display of the 'national appliances, quality appliances' landing results, stir up the Chinese home appliance manufacturing upgrade another benchmark Flag.

Since the Internet economy has been surging, the March 28th is not only the Galanz China Market Annual Conference, but also a common festival for Galanz fans around the world. This year is no exception. Galanz invites fans to participate in the no-fire, smoke-free cooking experience. In the global consumer share with Galanz boutique strategy new results.

With the transformation of some brands, the pursuit of high-end and high prices is different. At the beginning of Galanz's venture, it aimed at popular services, and the elites of the masses were always active in the mainstream of household appliances consumption. This approach was similar to that of Panasonic, Sony became a Japanese national brand, Samsung, and LG became The Korean national brand is exactly the same. In the course of 40 years of entrepreneurial development, Galanz was repeatedly referred to by the industry as the 'price butcher'. The most typical is to lower the market price of microwave ovens by nearly 10 times, and let drum washing machines enter the thousand yuan stalls. For every Chinese family to enjoy a high-end, exquisite and beautiful life. As Galanz President Leung Chiu-hyun said, all consumers have access to the channels of Galanz brand marketing and customer service, more than 200 countries and regions in the world, The good life needs of every family are the driving force for Galanz to become bigger and stronger.

Endeavoring a New Era, Leading New Life with High Quality Home Appliances

As China's reform and opening up has entered a period of deep water, and the consumer groups of the new and younger generation have risen rapidly, nationals have gradually upgraded from 'survive material consumption' at the beginning of reform and opening up to 'enjoying data consumption'. The 'Glens' efforts to make customers move' is precisely The epitome of this era, toward the goal of 'increasing the well-being of users', is directed at the core demands of national consumption.

As a result, Galanz 'don't eat fireworks and only enjoy delicious' kitchen appliances and smart homes, from microwave ovens to pure steam cookers, steam ovens, IH sprouts, dishwashers, Internet refrigerators and other high-end appliances, smart kitchen appliances , Smart appliances almost cover the modern family meal, before meals, after dinner, most of the home life scene, to achieve pre-dining food, food and entertainment, after dinner, leisure integration of clothing, food, entertainment and entertainment.

Galanz's vision of transformation and upgrading is not only at home, but also relaxed to the world. Today, there are 100,000 Galanz microwave ovens of different specifications and different functions going down the assembly line all over the world. Galanz double conversion microwave oven, internet refrigerator, steam oven High-end appliances such as electric steam cookers, steam ovens, dishwashers, washing machines, clothes dryers, inverter air conditioners, etc. have been placed in the mainstream stores in developed countries, not OEMs, but global sales of their own branded products. Today, Galanz has more than 10 in the world. The developed countries have set up R&D centers and branch offices to use China to create and meet the world's quality of life needs.

In pursuit of high quality development, Galanz becomes China Zhizhi Business Card

Only by focusing on manufacturing high-quality products can we stand out in this torrent of transformation and development of the home appliance manufacturing industry. Most of the enterprises that entered the household appliance industry in the same period as Galanz are no longer focused on home appliance manufacturing, but have made cross-border real estate, finance, etc. Only Galanz does not follow suit, does not follow suit, and has been forging ahead with forty years, interpreting the ambitions of 'establishing a century-old enterprise and creating a world brand'.

Liang Zhaoxian stated that as part of 'Made in China', Galanz will uphold the spirit of craftsmen, persist in innovation, and support the backbone of Chinese manufacturing. In the past five years, Galanz has invested more than 3 billion yuan in personnel and equipment upgrades, focusing on quality strategy. With automation upgrades, the total investment in manufacturing transformation exceeds the sum of investment in the past 20 years, and the dishwasher, washing machine, microwave oven, and electric steamer automation industrial chain are successively built. On this basis, Galanz promotes 'Automation + Internet, Industrialization + Information' , lean production + big data applications' new production methods of manufacturing, based on 'G + wisdom home' steadily promote the construction of automated factories and Internet factories.

In addition, Galanz is a rare brand in the home appliance industry that has a full industrial chain. In addition to the strength of white machines, it can also independently develop, design, manufacture, and manufacture equipment. It also owns magnetrons, transformers, compressors, and circuits. Boards, motors and other core components, components self-supporting capabilities, ensure product quality and leanness.

Although China’s home appliance industry has grown rapidly in the past 40 years through its comparative advantages in quality, efficiency, and cost, the Chinese economy will pursue high-quality growth and pursue high-quality development and change in the next 40 years. Therefore, reshuffle the card. As an outstanding representative of the 'Great Power Brand', Galanz will stand at the forefront of the times, exert talents, technology, and capital to temper its manufacturing quality. It will grasp the essence of China’s wisdom-making and distribute it to lead a new era. Bright glare.

Global appliance manufacturing does not leave China. China's home appliance manufacturing cannot be separated from Galanz. In the new era of innovation-driven industry development, Galanz sword refers to 'hundred years of enterprise, world brand' instead of shouting slogans, but letting high-quality growth come to the ground. Adhere to independent innovation, cooperation and win-win, adhere to the global expansion of independent brands, persist in building conscience products for consumers, and label 'Made in China' with high-quality, high-tech and high added value, and lead the world's high-end consumer brands. Further, this is the 328 new starting point that Galanz has released to the outside world. It is also the main line of development that China's household electrical appliance companies are leading the global new round of competition.

2016 GoodChinaBrand | ICP: 12011751 | China Exports