'Better life, starting from water' ... As people's demands for water quality become higher and higher, water purifiers gradually become the 'new darling' of homes. In 2016, China's sales of water purifiers was 20.3 billion yuan, including offline sales. This was 4.05 billion yuan, an increase of 51.7% over the same period of last year. There is a saying that 'ten quick has three false'. The hot market has also exposed some problems.
Water purifier quality repeatedly
Zhang Qiang, who lives in the Chaoyang District of Beijing, hesitated after visiting the water purification market: 'The selling price of this home was only a hundred dollars, and the other one was sold for nearly 5,000 yuan. It looks almost the same, but it's really not good or bad. On March 13, after the reporter visited the market, he also discovered that there are many brands of water purifiers and the prices are very different. Among them, the cheapest one is priced at only RMB 196 and is directly installed on the faucet; the most expensive one is the Central Government. Intelligent water purifier, price of nearly 10,000 yuan.
In order to attract customers' purchases, the merchants have also played an active role in enriching the concept of oxygen and other health, 'beauty', 'freckle', 'can fight cancer' and other publicity is common. In a water purifier store, the clerk introduced a reporter The RO water purifier with a price of RMB 4,998 said that its 'filtering technology is the most advanced. It can remove 99% of impurities, and the water that comes out is the healthiest.' The reporter said that the price was a bit high, and the clerk introduced a price again. 998 yuan ultrafiltration water purifier, and said the filtered water is rich in minerals, beneficial to the body.
In addition to price confusion, the quality of water purifiers has been questioned. The General Administration of Quality Supervision, Inspection and Quarantine conducted a random inspection of the water purifiers of 33 companies across the country and found that 40% of them were unqualified. Director of the Center for Analysis and Testing of Healthy Household Appliances, China Household Electrical Appliances Research Institute Lu Jianguo stated that since 2014, AQSIQ has organized three national supervision and random inspections. The results show that the water purifier qualification rate does not exceed 70%, which is a relatively low level in the household appliance industry.
Industry insider Feng also broke the news to reporters, said a 2800 yuan RO water purifier, opened the look and found that the accessories for the ex-factory price of a 1.8 yuan meltblown filter, a 3 yuan compressed activated carbon filter, also There are two granular activated carbon filters with no more than 3.5 yuan, and a 60 yuan RO membrane. 'In addition to the low end of the accessories, some businesses do not dare to sell 'water batches' (sanitation permit for drinking water hygiene and safety products).'
Industry lacks strong supervision
Lu Jianguo believes that behind the phenomenon of high prices and ineffective reporting, several major problems have been exposed in the water purifier industry. First, there are standards that are difficult to implement. Currently there are GB/T30307 national standards and QB/T4143, QB/T4144 industries. Standards, standards are in place, but not widely adopted. Most companies always try to bypass the standard requirements, and some companies do not know how to enforce standards.
The second is supervised and difficult to cover. At present, the water purifier industry is in a state of multiple and scattered. Although there are more than 4,000 domestic water purifier brands, it can be one of the few national brands. Behind the prosperity of the industry, The existence of a large number of profit-driven small businesses has virtually increased the difficulty of monitoring and enforcement.
Third, there is technology that is difficult to distinguish. The biggest problem with water purifiers is poor experi- ence. Consumers rely on their appearance to make it difficult for them to distinguish between good and bad prices. Despite the fact that there are clean water testing agencies, they are small and expensive, and companies are reluctant to detect them. So that some products do not meet the standard requirements are also listed for sale.
The fourth is that consumers favor the psychology of foreign brands, giving some unscrupulous merchants a chance to win profits under the banner of “foreign name.” Lu Jianguo said that relying solely on government-led supervision, it is difficult to form a With the management of a small workshop-style enterprise, some companies have become netted fish. They have shown exaggerated efficacy, false propaganda and other issues. He believes that consumers' participation in market supervision is the best mode of supervision.
Filter element should be replaced regularly
The main function of the water purifier is to improve water quality and remove harmful substances such as residual chlorine, heavy metals, suspended solids, etc., but the use of unqualified water purifiers will pollute water sources. Lu Jianguo said: 'Some manufacturers say that their own water purification The device can remove 99% of impurities, can make magnetized water, or have some health functions. These arguments are mostly marketing gimmicks, lack scientific basis, and consumers need to be careful to choose. ' Pick qualified water purifiers, Lu Jianguo gave Several suggestions.
The first is to check the documents. It depends on whether the distributor's sales documents (business license, organization code certificate, tax registration certificate, etc.) are complete. In addition, is there a sanitation license issued by the national health department for drinking water health and safety? There is no such thing as a water purifier.
The second is to understand the water quality. In areas with good water quality, you can purchase filter water purifiers; in water-polluted areas with heavy taste, or in households with direct drinking needs, you can purchase reverse osmosis water purifiers. , The water purification device directly installed on the faucet, using a microfiltration membrane, will be slightly weaker than the ultrafiltration.
The third is to see the filter. In the high hardness water quality in the north of China and in the limestone area in the south, the content of calcium and magnesium ions in the water is relatively high. An advanced filtration water purifier with ion exchange resin filter should be selected. Chlorine in water, heavier odor in water In the area, you can purchase household water purifiers with more activated carbon load.
The fourth is to look at the waste water rate. It depends on whether the water purifier has a test report of a national accreditation body, whether it has a detailed manufacturer and water purifier wastewater rate. A similar water purifier, try to select a low rate of waste water.
The longer the water purifier is used, the more harmful substances the filter element intercepts, and its function is weakened. Lu Jianguo reminded that some consumers do not replace the filter element after installing the water purifier for a long time, not only does it have no effect on water purification, but also Cause secondary pollution to tap water. Regular water purifiers come with a post-sale contact card. The above will mark how long it takes to replace the filter. Consumers should find the purchased brand after sale and change it regularly.