On March 28, Xiao Bian visited Caparol Shanghai Shanghai Experience Center, 1515 Pusan Road, Shanghai. The store is located on the first floor of the paint zone of Tongfu Building Materials Co., Ltd., covering an area of approximately 120 square meters. The refined and ingenious coincides with the temperament of this city in Shanghai. The functional experience area is readily available.
The decoration design of the store upholds Caparol's style, mysterious and solemn black door symbolizes the 100-year history of the brand, and also reveals a high-end yet concise temperament. Three painted paints in the shop window. The barrel, but added a lively atmosphere to this mysterious atmosphere.
The six color bars on the floor and ceiling of the store are the six colors on the elephant's body and correspond to the six functional areas in the store.
Scrubbing test bench
On the day of the visit, many professionals came to visit and the staff of the experience center revolved around the offline recruitment of Caparol member dealers. The brand history, product features, operating models, welfare policies, and change and subversion of caparol's Aiwei were discussed. Made a detailed introduction.
Product explanation
Afterwards, on-the-spot personnel carried out lively discussions on the drawbacks of the traditional sales model of the paint industry based on their own personal experiences, and expressed great expectations for the change brought about by the new model of Caparol.
Place orders on the spot
As the first-tier cities in China, the completion of the caparol experience center marks an important step in the rapid expansion of this German brand in the Chinese market and an important step towards the new retail industry in the traditional paint industry.
The new retail itself is an upgrade in the traditional retail. The reason why the traditional retail gradually declines is the thinking problem. It does not change with the current era. Focus on customer experience, online and offline communication, supply chain optimization, cost-effective, New retail is bound to be the trend of traditional retail transformation.