Look at the Xinjiang Handheld Stabilizer Market from "Three Minutes"

    Perhaps one day, clunky camera equipment will be replaced by mobile phones that often do not leave their hands. More creative and exciting moments can be conveniently recorded by mobile phones. Everyone is the director of life.

    Before the Spring Festival this year, the short-term work of the famous director Chen Kexin - "Three Minutes" - blew up on the Internet. When everyone was touched by the short reunion of the mother and son in the short film, when everyone was beautifully pictured in the short film, unique When the perspective is shocked, the most amazing thing is that this exciting and moving short film is only shot by the Iphone X.

    (Figure: In the movie “Three Minutes” behind the scenes, Osmo Mobile sets up an IPhone X to shoot)

    However, while “Three Minutes” brushed the circle of friends, an article that questioned IPHONE X was booming in social networks. The article listed the various photographic assistive devices used by Chen Kexin in the filming of the film and expressed the Iphone. X is probably the least important piece of equipment in this film. Behind-the-scenes footage of Dji Osmo Mobile and other PTZ products has also confirmed this statement.

    (Picture: Chen Kexin looks at the phone shooting screen)

    (Figure: Da Jiang Yun Taiwan used during the "Three Minutes" movie)

    Indeed, PTZ technology has allowed humans to break through the limitations of physiology, allowing video shot on mobile phones to have large textures. The picture is neither shaky nor deformed, and is exceptionally smooth and smooth, giving a professional-level visual experience. The most difficult to overcome is the jitters caused by heartbeat, breathing, road vibration, etc.

    The earliest camera stabilizer, Steine ​​Nikon, solved the problem of camera shooting in mobile cameras in the age of the camera. However, its purely mechanical structure is not only heavy and expensive, but also has a high level of control and experience for the photographer. Requirement. The electronic stabilizers that have emerged in recent years are simple to operate and have significant effects. Therefore, more and more filmmakers have started to choose the combination of Stan Nikon + electronic stabilizers and even directly select electronic stabilizers.

    (Figure: Steadicam Stabilizer)

    So how did the electronic stabilizer (also known as the cloud platform) come into being, and it became a good helper for everyone to make big movies step by step. Behind this is the decades-long efforts of the scientific and technological community. Is the creator of this field can not be mentioned.

    It is said that the earliest gimbal was an optoelectronic pod in the military field. It was mainly used for reconnaissance and monitoring. Its high cost and difficulty in obtaining it were self-evident. Later, manned aircraft aerial pods and model helicopter servos gradually appeared. PTZ. The principle of the servo head is to use the fly control to calculate the attitude angle to the servo. When the servo turns the angle, the camera is swung back. However, due to the large gap of the servo, the response speed is slow and the performance is very poor. When Dajiang was doing helicopter flight control in 2007, it had begun to think of ways to deal with the problem of jitter when helicopters mounted cameras.

    (Figure: Early Servo Heads)

    At that time, many aerial photography companies and equipment companies were trying to improve the performance of the servo head, but they could not solve the jitter problem very well.

    In addition to using servos at the time, there is another kind of image stabilization technology in the world that is stable on the laser gyro and the redundant axis. However, this solution weighs several tens of kilograms and is generally mounted on a manned machine. This solution is obviously not Suitable for small multi-rotors.

    (In the early aerial photography, helicopters were used to mount cameras for shooting, which was not only costly, but also had poor picture stability.)

    However, just as the song sings, 'I don't understand, it's the world that is changing fast'. The development of technology can often make some companies with keen senses take the lead in discovering and seizing opportunities.

    According to the grapevine, Dajing's whim of three years in 2009 was just set up. The attempt was made to use a brushless motor as a direct drive for PTZ. At that time, the concept of motor direct drive was just beginning to be transmitted in industry. Because this technology was reduced. In the subdivision of the reducer, the granularity required for the control of the motor itself was instantly increased by two orders of magnitude. It is almost impossible for the industry to think that using a motor to directly drive a pan tilt is absolutely impossible.

    (Figure: direct drive of the motor)

    But you can never underestimate the power of an innovative company. They seem to be born for 'subversion'. Many great companies in history have also been so early in their careers, at a particular The opportunity to start a change eventually changed the industry.

    As a matter of fact, in 2012, Dajiang finally made a breakthrough in the direct drive three-axis stabilizer, and officially released Z15 at the toy fair in Nuremberg, Germany. This is the world's first brushless direct-drive gyro stabilization and stabilization cloud. Taiwan is the world's first civilian high-precision PTZ. This PTZ can mount NEX5 / NEX7 micro-single, with the S800 series of multi-rotor aircraft and Wukong M flight control, for the first time reduced the remote control aerial plan to the public can afford price.

    (Photo: Dajiang Z15 Series PTZ)

    Since the launch of the Z15, the open source code for the Russian 2-axis head has begun to appear on the market and on some open source platforms. With this set of 2-axis code, the domestic PTZ products have started to derive, but at the time they were all 2-axis and then added. The realization principle of 1 axis, the performance can't reach the tabletop.

    In April 2014, Dajiang introduced the first hand-held pan/tilt Ronin. It was from this time on, Dajiang transplanted its own technological advantage in the sky to the ground and quietly completed the strategic layout of the ground end. A strategy is summed up as 'high walls, wide-grained foods, and slow king'. Ronin aims at the professional camera market, with larger motors to carry the weight of professional cameras and photographers' requirements for smooth pictures.

    (Figure: In April 2014, Dajiang introduced the first hand-held pan/tilt Ronin)

    At the same time as Ronin, the new on-board head is also under development. After the launch of the phantom 2 vision series aircraft/camera integrated machine, Dajiang continued to dig deeper in the technological breakthrough of the on-board heads. Later on in 2014 The phantom 2 vision plus, which was launched in April of that year, became the world’s first aerial camera at the time; the phantom 2 + H3-3D 3-axis gopro heads were also released. These two models overcome the small pan/tilt technology. Bottleneck machines, making PTZ technology in the low-end aerial photography market has been developed and popularized.

    (Picture: phantom 2 vision overcomes the technical bottlenecks of small-scale PTZs and lays the foundation for the adoption of PTZ technology.)

    (Figure: PTZ camera mounted on the Inspire 1)

    In November 2014, Dajiang released the inspire1 + x3 camera platform kit. At this time, Dajiang has completed the initial accumulation of technology, especially after joining Olympus and Matsushita’s M4/3 camp. The large-scale CMOS imaging solution (Anba Solutions) and higher imaging quality imaging solutions. After nearly one year of intensive research and development, Dajiang introduced the M4/3 frame with integrated pan-tilt camera, the qualitative leap in imaging quality made Inspire 1 Quickly dominated the quasi-professional aerial equipment market.

    With the compactness and portability of the integrated PTZ camera, DJI launched the OSMO series in 2015. This is also the world's first all-in-one handheld PTZ camera, which basically laid the foundation for all handheld PTZ models in the market and its working principle. .

    So far, in the field of handheld gimbal, DJI has already had two 'fist' products, namely the Ronin series for professional photography and the OSMO series for mass consumption. With the help of technological advantages, DJI quickly completed its strategic layout on the ground side. .

    (Figure: Xinjiang OSMO series handheld gimbal)

    By 2016, Dajiang once again created a new record for airborne heads: The PTZ cameras mounted on Mavic Pro are the smallest 3-axis mechanical heads (width 36.5mm) in mass production consumer products.

    In the same year, the domestic mobile internet market developed rapidly. The replacement of smartphones accelerated, and short video became the hottest outlet in the industry. This year, advertisements for papi sauce shot a stellar price of 22 million yuan; the APP with the highest per capita consumption of traffic was not WeChat, but Short video application fast handing; Today's headline announced that it invested RMB 1 billion to subsidize short video creators; Yu Qiu founder Qiu Bing resigned to set up Pear Video in the sea; Weibo, Tencent, Alibaba and other giants all worked together to subsidize policies to fight traffic, raging, and content. The business is magnificent.

    (Figure: Short video outlet emerges)

    Compared with the professional-grade drone market, the hand-held image market is 'lower threshold' and full of imagination. The competition in the domestic hand-held PTZ market has intensified. Major manufacturers have launched new products, and it is also in this year's September. , Dajiang created the first mobile phone stabilizer OSMO Mobile.

    In April 2017, Dajiang made further efforts on professional camera stabilizers to launch Ronin's upgraded version of Ronin 2, with greater load capacity, stronger power system and stability to carry the stringent requirements of professional photographers and More creative, further expand its position in the professional video production market.

    (Figure: Dajiang's first hand-held mobile phone platform Osmo mobile)

    In early January of this year, DJI released two handheld stabilizer products at CES2018, one-hand-held PTZ for SLRs and micro-singles, and the much-anticipated upgraded version of OSMO Mobile from Osmo Mobile. Compared with the previous generation, OSMO Mobile 2 uses a new structural design. The industrial design of the original magnesium alloy body was replaced with a high-strength composite material. The overall body weight is only 485g, and the volume is also higher than the first The generation is smaller and the shape is more regular, which makes it more convenient to store and more portable. The most exciting thing is that, while cruising on the voyage, OSMO Mobile 2 is priced at only 899 yuan, down to the previous generation. .

    'This may be the lowest price in the history of DJI's history.' Some media have interpreted this as an adjustment of DJI's thinking in the development of the handheld stabilizer market, ie, lowering 'professional-level mobile photography' through low-cost and high-quality goods. The threshold, to cultivate user habits, and then open a broader consumer blue ocean.

    (Figure: OSMO Mobile 2)

    Now, let’s re-create how DJI lays its groundwork in the industry of brushless direct drive heads step by step.

    In 2009: DJI's innovative ideas began to try to use motor direct drive to do Yuntai.

    2012: The world's first brushless direct-drive gyro stabilized stabilizing platform, the ZJiang Z15 was launched, laying the foundation for DJI's absolute technological superiority in the field of air.

    2014: In the air field, 'Duogu defeated,' Dajiang introduced the first hand-held Yuntai Ronin, and began to transplant the technical advantages of the sky to the ground, first targeting the professional-level video market.

    2015: Dajiang introduced the world's first integrated handheld camera OSMO, officially entering the consumer-level imaging market. Let ordinary people feel the charm of PTZ.

    2016: Dajiang introduced OSMO Mobile to make PTZ and mobile phones become 'partners'.

    With the introduction of Mavic Pro, the world’s smallest head, DJI’s technology breaks

    2017: Dajiang Releases Pantai System for Professional Cameras Ronin 2, Further Enters into Professional Video Production

    2018: OSMO Mobile 2 is available, the price is more 'close to the people', the threshold for purchase is even lower.

    Since Dajiang created a brushless direct drive platform technology, it has become a pioneer in the industry. In the past five years, it has continuously established a new benchmark for the industry and has always maintained the status of a leader. According to the rough statistics of Xiao Bian, as of now, Dajiang More than 30 models of products related to brushless heads have been introduced. The successful application of this technology has enabled more professional users and mass consumers to enjoy the convenience and changes brought about by the technology. We hope that DJI will continue its efforts and introduce more orders. Amazing pan/tilt products. Let's wait and see.


    Perhaps one day, clunky camera equipment will be replaced by mobile phones that often do not leave their hands. More creative and exciting moments can be easily recorded by mobile phones. Everyone is the director of life.

    Before the Spring Festival this year, the short-term work of the famous director Chen Kexin - "Three Minutes" - blew up on the Internet. When everyone was touched by the short reunion of the mother and son in the short film, when everyone was beautifully pictured in the short film, unique When the perspective is shocked, the most amazing thing is that this exciting and moving short film is only shot by the Iphone X.

    (Figure: In the movie “Three Minutes” behind the scenes, Osmo Mobile sets up an IPhone X to shoot)

    However, while “Three Minutes” brushed the circle of friends, an article that questioned IPHONE X was booming in social networks. The article listed the various photographic assistive devices used by Chen Kexin in the filming of the film and expressed the Iphone. X is probably the least important piece of equipment in this film. Behind-the-scenes footage of Dji Osmo Mobile and other PTZ products has also confirmed this statement.

    (Picture: Chen Kexin looks at the phone shooting screen)

    (Figure: Da Jiang Yun Taiwan used during the "Three Minutes" movie)

    Indeed, PTZ technology has allowed humans to break through the limitations of physiology, allowing videos shot on mobile phones to have large textures. The picture is neither shaky nor deformed, and is exceptionally smooth and smooth, giving a professional-level visual experience. The most difficult to overcome is the jitters caused by heartbeat, breathing, road vibration, etc.

    The earliest camera stabilizer, Steine ​​Nikon, solved the problem of camera shooting in mobile cameras in the age of the camera. However, its purely mechanical structure is not only heavy and expensive, but also has a high level of control and experience for the photographer. Requirement. The electronic stabilizers that have emerged in recent years are simple to operate and have significant effects. Therefore, more and more filmmakers have started to choose the combination of Stan Nikon + electronic stabilizers and even directly select electronic stabilizers.

    (Figure: Steadicam Stabilizer)

    So how did the electronic stabilizer (also known as the cloud platform) come into being, and it became a good helper for everyone to make big movies step by step. Behind this is the decades-long efforts of the scientific and technological community. Is the creator of this field can not be mentioned.

    It is said that the earliest gimbal was an optoelectronic pod in the military field. It was mainly used for reconnaissance and monitoring. Its high cost and difficulty in obtaining it were self-evident. Later, manned aircraft aerial pods and model helicopter servos gradually appeared. PTZ. The principle of the servo head is to use the fly control to calculate the attitude angle to the servo. When the servo turns the angle, the camera is swung back. However, due to the large gap of the servo, the response speed is slow and the performance is very poor. When Dajiang was doing helicopter flight control in 2007, it had begun to think of ways to deal with the problem of jitter when helicopters mounted cameras.

    (Figure: Early Servo Heads)

    At that time, many aerial photography companies and equipment companies were trying to improve the performance of the servo head, but they could not solve the jitter problem very well.

    In addition to using servos at the time, there is another kind of image stabilization technology in the world that is stable on the laser gyro and the redundant axis. However, this kind of solution weighs several tens of kilograms and is usually mounted on a manned machine. This solution is obviously not Suitable for small multi-rotors.

    (In the early aerial photography, helicopters were used to mount cameras for shooting, which was not only costly, but also had poor picture stability.)

    However, just as the song sings, 'I don't understand, it's the world that is changing fast'. The development of technology can often make some companies with keen senses take the lead in discovering and seizing opportunities.

    According to the grapevine, Dajing’s whim of three years in 2009 was just set up. The attempt was made to use a brushless motor as a direct drive for PTZ. At that time, the concept of motor direct drive was only beginning to be transmitted in industry. Because this technology was reduced. In the subdivision of the reducer, the granularity requirement of the motor itself has been increased by two orders of magnitude at a moment. It is almost impossible for the industry to think that using a motor to directly drive a pan tilt is absolutely impossible.

    (Figure: direct drive of the motor)

    But you can never underestimate the power of an innovative company. They seem to be born for 'subversion'. Many great companies in history have also been so early in their careers, at a particular The opportunity to start a change eventually changed the industry.

    As a matter of fact, in 2012, Dajiang finally made a breakthrough in the direct drive three-axis stabilizer, and officially released Z15 at the toy fair in Nuremberg, Germany. This is the world's first brushless direct-drive gyro stabilization and stabilization cloud. Taiwan is the world's first civilian high-precision PTZ. This PTZ can mount NEX5 / NEX7 micro-single, with the S800 series of multi-rotor aircraft and Wukong M flight control, for the first time reduced the remote control aerial plan to the public can afford price.

    (Photo: Dajiang Z15 Series PTZ)

    Since the launch of the Z15, the open source code for the Russian 2-axis head has begun to appear on the market and on some open source platforms. With this set of 2-axis code, the domestic PTZ products have started to derive, but at the time they were all 2-axis and then added. The realization principle of 1 axis, the performance can't reach the tabletop.

    In April 2014, Dajiang introduced the first hand-held pan/tilt Ronin. It was from this time on, Dajiang transplanted its own technological advantage in the sky to the ground and quietly completed the strategic layout of the ground end. A strategy is summed up as 'high walls, wide-grained foods, and slow king'. Ronin aims at the professional camera market, with larger motors to carry the weight of professional cameras and photographers' requirements for smooth pictures.

    (Figure: In April 2014, Dajiang introduced the first hand-held pan/tilt Ronin)

    At the same time as Ronin, the new on-board head is also under development. After the launch of the phantom 2 vision series aircraft/camera integrated machine, Dajiang continued to dig deeper in the technological breakthrough of the on-board head. Later in 2014 The phantom 2 vision plus, which was launched in April of that year, became the world's first aerial camera at the time; the phantom 2 + H3-3D 3-axis gopro heads were also released. These two models overcome the small pan/tilt technology. Bottleneck machines, making PTZ technology in the low-end aerial photography market has been developed and popularized.

    (Picture: phantom 2 vision overcomes the technical bottlenecks of small-scale PTZs and lays the foundation for the adoption of PTZ technology.)

    (Figure: PTZ camera mounted on the Inspire 1)

    In November 2014, Dajiang released the inspire1 + x3 camera platform kit. At this time, Dajiang has completed the initial accumulation of technology, especially after joining Olympus and Matsushita’s M4/3 camp. The large-scale CMOS imaging solution (Anba Solutions) and higher imaging quality imaging solutions. After nearly one year of intensive research and development, Dajiang introduced the M4/3 frame with integrated pan-tilt camera, the qualitative leap in imaging quality made Inspire 1 Quickly dominated the quasi-professional aerial equipment market.

    With the compactness and portability of the integrated PTZ camera, DJI launched the OSMO series in 2015. This is also the world's first all-in-one handheld PTZ camera, which basically laid the foundation for all handheld PTZ models in the market and its working principle. .

    So far, in the field of handheld gimbal, DJI has already had two 'fist' products, namely the Ronin series for professional photography and the OSMO series for mass consumption. With the help of technology, DJI quickly completed the strategic layout of the ground end. .

    (Figure: Xinjiang OSMO series handheld gimbal)

    By 2016, Dajiang once again created a new record for airborne heads: The PTZ cameras mounted on the Mavic Pro are the smallest 3-axis mechanical heads (width 36.5mm) in mass production consumer products.

    In the same year, the domestic mobile internet market developed rapidly. The replacement of smartphones accelerated, and short video became the hottest outlet in the industry. This year, advertisements for papi sauce shot a stellar price of 22 million yuan; the APP with the highest per capita consumption of traffic was not WeChat, but Short video application fast handing; Today's headline announced that it invested RMB 1 billion to subsidize short video creators; Yu Qiu founder Qiu Bing resigned to set up Pear Video in the sea; Weibo, Tencent, Alibaba and other giants all worked together to subsidize policies to fight traffic, raging, and content. The business is magnificent.

    (Figure: Short video outlet emerges)

    Compared with the professional-grade drone market, the hand-held image market is 'lower threshold' and full of imagination. The competition in the domestic hand-held PTZ market has intensified, and major manufacturers have launched new products. It was also in September of this year. , Dajiang created the first mobile phone stabilizer OSMO Mobile.

    In April 2017, Dajiang made further efforts on professional camera stabilizers to launch Ronin's upgraded version of Ronin 2, with greater load capacity, stronger power system and stability to carry the stringent requirements of professional photographers and More creative, further expand its position in the professional video production market.

    (Figure: Dajiang's first handheld mobile phone platform Osmo mobile)

    In early January of this year, DJI released two handheld stabilizer products at CES2018, one-hand-held PTZ for SLRs and micro-singles, and the much-anticipated upgraded version of OSMO Mobile from Osmo Mobile. Compared to the previous generation, the OSMO Mobile 2 uses a new structural design. The industrial design will replace the original magnesium alloy body with a high-strength composite material. The overall body weight is only 485g. The generation is smaller and the shape is more regular, which makes it more convenient to store and more portable. The most exciting thing is that, while cruising on the voyage, OSMO Mobile 2 is priced at only 899 yuan, down to the previous generation. .

    'This may be the lowest price in the history of DJI's history.' Some media have interpreted this as an adjustment of DJI's thinking in the development of the handheld stabilizer market, ie, lowering 'professional-level mobile photography' through low-cost and high-quality goods. The threshold, to cultivate the user's habits, and then open a broader consumer blue ocean.

    (Figure: OSMO Mobile 2)

    Now, let’s re-create how DJI laid a step-by-step approach to its pioneering position in the brushless direct drive platform.

    In 2009: DJI's innovative ideas began to try to use motor direct drive to do Yuntai.

    2012: The world's first brushless direct-drive gyro stabilized stabilizing platform, the ZJiang Z15 was launched, laying the foundation for DJI's absolute technological superiority in the field of air.

    2014: In the air field, 'Duogu defeated,' Dajiang introduced the first hand-held Yuntai Ronin, and began to transplant the technical advantages of the sky to the ground, first targeting the professional-level video market.

    2015: Dajiang introduced the world's first integrated handheld camera OSMO, officially entered the consumer video market. Let ordinary people feel the charm of PTZ.

    2016: Dajiang launched OSMO Mobile to make PTZ and mobile phones become 'partners'.

    With the introduction of Mavic Pro, the world’s smallest head, DJI’s technology breaks

    2017: Dajiang Releases Pantai System for Professional Cameras Ronin 2, Further Enters into Professional Video Production

    2018: OSMO Mobile 2 is available, the price is more 'close to the people', and the purchase threshold is even lower.

    Since Dajiang created a brushless direct drive platform technology, it has become a pioneer in the industry. In the past five years, it has continuously established a new benchmark for the industry and has always maintained the status of a leader. According to the rough statistics of Xiao Bian, as of now, Dajiang More than 30 models of products related to brushless heads have been introduced. The successful application of this technology has enabled more professional users and mass consumers to enjoy the convenience and changes brought about by the technology. We hope that DJI will continue its efforts and introduce more orders. Amazing pan/tilt products. Let's wait and see.

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