Indonesia has a population of 260 million people and is an important country along the 'Belt and Road' initiative. It is also one of the fastest growing Internet users in these two years. In 2017 Indonesia had billions of smartphone users, second only to China, India and the United States. Ranked fourth in the world.
In April of last year, Ant Financial and Emtek, Indonesia’s second-largest media group, established a joint venture to combine the advantages of both parties to jointly develop mobile payment products and provide digital inclusive financial services to Indonesian users.
Through DANA Wallet, Indonesian users can conveniently pay mobile phone bills and fixed phone bills, pay utility bills, pay social insurance, and pay bills instalments and other common e-wallet services. Follow-up, DANA will also appear on the local e-commerce platform Bukalapak and movie purchases. On the ticket platform Tix.ID., and further extended to buy tickets, buy group tickets, store-to-store payments, and more, fully unlock online and offline payment barriers.
As early as 2014, the Bank of Indonesia began to promote the creation of 'cashless countries', and data from the survey agency Provetic showed that most Indonesians who tried cashless transactions complained about the inconvenience, mainly because of relevant channels and facilities. Not enough, so cash is more convenient. And DANA's on-line is expected to improve this situation.