The Zero Micro Technology, which was established in Beijing in May 2017, is a true industry recruit. However, the three major brands of Casa Di, Haier and Net Mess under their umbrella are all well-known in the industry. Obviously, they are veterans. Identity, why do we need to re-enter the environmental protection field with the attitude of recruits? What strategic intent behind this integration of zero-scale technology? What are the strategic intent behind this adjustment? With these intricacies and doubts, Aiken’s home network interviewed zero. Mr. Liu Daren, executive vice president of Microtech.
Executive Vice President of Beijing Zero Micro Technology Co., Ltd. Liu Daren
Combination of strengths and strengths, plus code, Zero Microtech completed the layout of all categories of products in the environmental field
Jingmei Shi, focusing on the air-cleaning industry for 15 years, has deep technical accumulation and rich market experience; Haier has both unquestionable brand rally and huge channel network. The combination of the two is a shared resource. , Complementary advantages, market drivers that maximize brand value, also meet the needs of the era of bringing users a one-stop smart environment solutions.
According to Liu Daren’s introduction, in the new strategic system of Zero Micro Technology, the three brands of Casa Di, Haier and Net Mess will operate in parallel, but with different division of labor, the overall solution is based on the overall environmental protection industry solution. Targeting high-end, audiences are middle-class families pursuing quality of life; Haier, positioning high-end and middle-end, is mainly promoting one-stop, integrated solutions for home temperature, humidity, cleanliness, etc.; More biased towards younger, smarter consumer groups.
From the individual soldier battle to the group transformation, this forward-looking layout of zero-micro-technology has strengthened its strength. It has obviously provided a strong footnote for establishing a leading position for Chinese brands in the field of professional environmental protection.
'Until now, ZMF's product line has covered all aspects of home life such as air purifiers, humidifiers, dehumidifiers, new fans, vehicle idling, deodorization machines, air alarm clocks, and environmental detectors. Frankly, 'integrated zero-micro technology, regardless of technical strength, product category or marketing and promotion capabilities, have a qualitative improvement and leap forward.'
Zero Micro Devices Brings First-Generation Lineup to AWE2018
Environment-friendly, promising, zero-micro technology pioneered the MI-IOT system to seize the commanding heights of the smart environment
Less than one year after its establishment, it has become one of the few companies in the environmental protection field to achieve a full-scale layout. It shows the technical strength of zero micro technology, but this is only the first step in its solid foundation. .
At the beginning of 2018, Zimtech pioneered the MI-IOT intelligent environmental ecosystem, which is equipped with intelligent integrated modules and integrated technologies such as mobile Internet, Internet of Things, big data, and intelligence. Under the unified coordination of the system, it includes air purifiers, Humidifiers, dehumidifiers, fresh air systems and other products used in all life scenarios can achieve intelligent linkage and real-time optimization of the entire house's air environment.
Zero Microtech's flagship new product, simple but not simple in design
Relying on the MI-IOT system and the development concept of technology, intelligence, and environmental protection, Zimtech will also be involved in more fields in the future. 'This includes four major sectors. The first is our industry, which includes humidification, dehumidification, purification, etc. The intelligent eco-layout of traditional home appliance hardware will take the Internet of Things as its development direction, and carry its own research and development intelligent integrated module to realize interoperability between products, and more intimately provide consumers with customized home environment solutions; These are the areas of public governance that are about to enter. They mainly provide air solutions for schools, hospitals, highways, subways, etc. The third sector is atmospheric governance. It helps the country find pollution sources, and then assists factories in desulfurization, denitrification, and dust reduction. And other improvement programs; The fourth sector is focused on R&D of core components, such as sensors, materials, aerodynamics, etc. Integrating upstream and downstream resources, expanding the environment to solve new areas, truly picking up the banner of an integrated solution for the smart environment. Liu Daren talked to Aiken’s home network.
As a result, Zimtech’s strategy map for the Chinese market has become increasingly clear, that is: to realize the entire industrial chain layout from various aspects of environmental ecology such as personal home extension to public domain and atmospheric governance, and this is precisely the original intention of the establishment of the company. And mission.
Zero Microtech Intelligent Detector
The ambition of 'improving the living environment of mankind' must have its full strength. On the one hand, environmental governance and ecological restoration that accompany rapid economic development in China will eventually be a long-term and gradual process. Having determined the potential of the environmental protection industry, Zimmer Technologies has built a 'big stage' for exerting its footwork. On the other hand, the hot air purifier market that was once set off due to hazy days is cooling down, and the industry has thus entered the upper hand. Accelerating the reshuffling period, coupled with consumers' rational return and quality upgrade, will all test the overall strength of the company. This is a profound technical background, sharp market response, and zero-micro technology with abundant financial strength. a good thing.
Moreover, according to Liu Daren, although the haze management in the north has improved significantly by the end of 2017, it does not mean that the empty net market is shrinking, 'because the powerful function of the air purifier is far more than reflected in the removal of PM2. 5. On particulate contaminants such as PM10, it can also solve more harmful indoor pollutants, such as: formaldehyde produced from decoration, second-hand smoke, living odors and other gaseous pollutants, and bacteria, ticks, dander and other microorganisms. Contaminants. These, with the increase in people's health awareness and the reversal of consumer consciousness, will undoubtedly open up a broader battlefield for air purifiers.
In addition, in the positive contest with foreign brands, Liu Daren believes that ZMF, as a local brand that understands China's national conditions, not only will understand the actual needs of Chinese consumers in product development, but will also be more responsive to market changes. Speedy and efficient, and make more adjustment measures in response to local conditions, to seize the opportunities. This time, taking the air purifier as an entry point, integrate the industry's superior resources, speed up the intelligent break, and actively explore the higher level of environmental protection. Xintiandi is a good start.
