In February, due to the impact of the Spring Festival holiday, the consumer demand in the entire kitchen and electric market fell into a downturn. According to the statistics of the month's smoke stove retail sales data, the total retail sales and retail sales data have a greater degree of decline. Compared with February 2017, the market performance was not as good as that of the same period of last year, but even so, the price of the product in the stove market still showed an upward trend, and the high-end trend continued unabated.

Range hood: In February, sales of hoods reached 80057 units, a decrease of 117.76% from the previous month and a year-on-year decrease of 40.54%. Retail sales amounted to retail sales of 21,526,000 yuan, down by 152.91% from the previous month. It fell 44.58%.

In the case of a weak overall market, many brands have suffered serious declines in share changes. In the middle of the month, the leading bosses and Fangtai fell drastically. Among them, the boss’s retail sales and retail sales accounted for a decline. 4.85% and 5.05%, the parties dropped 5.25% and 5.80% too. It is worth mentioning that the United States, by virtue of the 1.45% and 1.94% growth in the retail ratio, this month's retail sales accounted for more than the proportion of the party overtook In second place. In addition, including Haier and Fadio also achieved a contrarian increase this month.

Compared with the same period of last year, including the bosses, Fang Tai, Vantage and Siemens suffered a decline in retail sales, while brands like Midea, Haier, Fadio, Wanhe, and Wanjiale all achieved certain growth.

From the cumulative statistics of the previous two months, Haier’s performance was the most prominent, with the two retail sales ratios up 1.27% and 1.33% year-on-year. The leading boss and Fangtai also maintained a stable growth trend, both in terms of retail sales and retail sales. The proportions of items accounted for 0.70% and 0.40%, and 1.06% and 0.42% respectively.

In terms of analysis of product structure changes in the range hoods, Chinese-made machines performed well in the month, with retail sales and retail sales taking up 4.38% and 2.03% of the previous month, year-on-year growth of 1.84% and 1.18%, respectively. In the more obvious downturn, the two retail sales ratios fell 5.62% and 3.74% month-on-month, and they both fell 4.08% year-on-year. The market performance of another major mainstream product near-sucker was relatively stable, with the two ratios achieving an increase of 1.23% compared to the previous quarter. 1.71%, a year-on-year increase of 2.24% and 2.90%. In the first two months, the ratio of near-intake retailers has surpassed that of European-style machines, and the proportion of retail sales has gradually narrowed the gap with European-style machines.

In the middle of the month, the products with exhaust volume ≥ 17m3/min appeared to have fallen month-on-month, but benefited from the high-end development trend of kitchen appliances, the products of the large exhaust capacity segment maintained a strong momentum of development. Compared with the same period of last year, the proportion of this type of product increased by 0.88% and 2.12%, respectively. In the first two months of cumulative statistics, the year-on-year growth rate of this product reached 5.96% and 4.83%.

Reflected in price, it is also a development situation in which the monthly decline, but the overall development of rising. In the middle of this month, the average price of domestic brands and foreign brands fell by 13.84% and 13.65% respectively. There were also 7.31% and 2.80. % drop. In the first two months, the product prices of the above two camps both showed an upward trend, rising 6.15% and 8.05% respectively.

Gas stoves: In February, the retail sales of gas stoves reached 125,403 units, a decrease of 38.16% from the previous month and a decrease of 22.04% year-on-year. In terms of retail sales, the retail sales amounted to RMB164,534 thousand, a decrease of 46.89% from the previous quarter and a decrease of 25.94% year-on-year. .

From the analysis of brand share changes, compared with the previous month, the decline of the boss and Fangtai was more obvious. The proportion of the two retail sales of the boss fell 5.92% and 6.64% month-on-month, and the decline of Fangtai also reached 5.68% and 6.94%. The gas stoves also maintained a good momentum of development. The two retail sales accounted for an increase of 1.65% and 2.60%, respectively. In this shift, Midea jumped to the top of retail sales in the middle of this month. In addition, brands including Wanhe, Wanjiale, and Haier also achieved a certain ring growth.

Compared with the same period of last year, the gas stove market also saw the emergence of bosses, the decline of Fang Tai and Vantage, and the growth of the United States and other brands. Among them, the United States accounted for an increase of 0.67% and 2.85% respectively, but for the past two months. According to the accumulated statistics, the boss and the requester are still maintaining a relatively good development trend. Specifically, the two retailers’ share of the bosses increased by 0.78% and 0.59% respectively, while Fang Tai’s sales volume increased by 0.44. %. Retail sales accounted for 0.59% of the decline. In addition, Haier’s growth was also outstanding. The two retail sales increased by 0.83% and 1.19% respectively.

In the aspect of product change this month, the embedded double-focus stoves occupying the mainstream of the market suffered a decline, and the desktop-selling double-focus stoves in the 3rd and 4th markets had a brief outbreak. The two retail sales increased by 3.00% compared with the previous month. And 1.24%, compared with the same period last year, there are also 1.25% and 0.68% growth. However, as for the overall development of the first two months, the two retail share of the embedded double-focus stove increased by 1.53% and 0.33%, respectively. The market advantage will become increasingly obvious.

The price trend of gas stoves is basically the same as that of smoke hoods. This month also saw a drop in the prices of domestic and foreign brands. At the same time, when statistics were accumulated for the first two months, the prices of the two camps were the product prices. It still maintains a rising trend. Among them, the price of domestic brands rose by 8.47% year-on-year, foreign brands by 8.48%. (Zhang Yuhuai)

annex: China's hood market monthly retail monitoring report 2018

China's gas stove market monthly retail monitoring report 2018 February