Recently, Fangtai Group ended the 2017 sales revenue of Fangtai Kitchen Appliances Co., Ltd. exceeded 10 billion yuan, setting a record of China's kitchen electrical industry's 'Guinness', becoming the first domestic high-end kitchen electric brand that exceeded 10 billion yuan.
To this end, Guo Meide, vice president of Owe Cloud Network, stated: 'Fangtai Group's sales revenue has exceeded 10 billion for the first time, becoming the first billion-dollar kitchen power company in the industry in China is expected. Over the past few years, Fanta Group in brand building, product optimization And the industrial layout and other aspects have made remarkable achievements, running faster than the industry.
Guo Meide especially emphasized that he is very optimistic about this "brand+product" model of Fanta Group. Under this model, Fangtai's smoke stove, burning heat and the three major industrial segments of dishwashers can develop in a coordinated manner and will speed up the pace of development. The second distance in the industry is expected to lead the global kitchen and electric industry uplift.
What is the 'brand + product' model?
All the time, Fangtai has paid great attention to product development, production and user word-of-mouth. Putting user word-of-mouth as the core of the company's brand has continued to shape. In the area of brand building, Fangtai tried its best.
It is understood that from 2008, Fangtai imported strong Chinese traditional culture with a strong sense of cultural self-confidence, and initially formed a 'modern Confucian management model' with Chinese characteristics, and became the forerunner of Chinese companies exploring the Chinese-style management model. Fang Tai formed Chinese characteristics. The corporate culture system, which consists of innovation culture, quality culture, and traditional culture, constitutes the three core cultures of Fanta, and cultivates the love, mission and sense of responsibility of all employees with excellent traditional culture, thereby forming a comprehensive and in-depth innovation culture and quality culture. Employees from top to bottom all include such a feeling, projected to product innovation and user operations, they naturally form an internal driving force for enterprise development.
With the escalation of consumer demand, Fanta's brand positioning and product selling point continue to cater to consumers, occupy consumer minds, and secure the top position for high-end kitchen appliances. Fang Tai has already positioned itself as an early kitchen appliance expert, successfully transitioning to today’s high-end kitchen and electric power expert positioning. .
In terms of products, Fangtai constantly pursues quality, breaks through innovation, and strives for excellence. At present, Fangtai range hoods and gas stoves have reached the global level, representing China's kitchen electrical product technology and products in opposition to foreign brands.
Mao Zhongqun, chairman of Fanta Group, once said: 'Without a good product, you don't want to be a brand for original products, let alone high-end.' Formally, this company's business philosophy is that Fangtai continues to build the brand's high-end products to become a 'brand + product' The co-advancement model, whether the user is a single appeal of the brand to the product, or dual pursuit of the brand and the product era, Fang Tai will be able to win development.
'Troika' is in parallel
In the past two years, the overall development of the home appliance industry has been sluggish. TVs, refrigerators, washing machines and other industries have even experienced negative growth. Kitchen appliances have already been considered by the appliance industry collectively as the final field of the decisive battle. Many comprehensive large-scale home appliance companies have exerted their efforts. Competition in the electric power industry will become increasingly fierce. Due to the strong status of the smoke hood, the trend of the gas water heater industry and the core technology of sink dishwashers, Fangtai brings smoke stoves, burning heat, and dishwashers. Carriage's go hand in hand, and companies in the industry have struggled to catch up.
In terms of the share of smoke stoves, Fang Tai has always been at the top of the list. As the product upgrades, the new product models are eventually sold as explosive models. In the new technology leads, Fang Tai launched a new generation of wind Rubik's Cube, the cloud Rubik's Cube, released in 2016 in Europe. The near-cross-border range hood Star Cube has achieved the effect of a smoke-free fume extractor. The smart lift hood introduced in 2017 is a radical change to the way in which oil fumes are manipulated, bringing the hood into the 'unmanned' at one stroke. In the era, it brings users a 'just right' smart experience and further promotes the quality upgrade of Chinese home kitchens.
With the implementation of national policies such as coal to gas conversion in China, a large number of gas pipelines have opened up, creating more opportunities for gas-fired products. The growth of FTC gas water heaters is very obvious. According to the latest data from Ove Cloud, 2017 Water heater sales of 44,800 units online, an increase of 73%; offline sales of 50,700 units, an increase of 36.5%, has become the 2017 gas water heater industry's fastest-growing brand.
After more than ten years of arduous development, our dishwasher has been tepid. After a thorough understanding, it is not the lack of demand from our country's users, but the products on the market that do not satisfy the users. Fang Tai has many years of experience in professional kitchen electrical products. Market insight, through continuous injection of R&D technology to iterate products in just 3 years, finally Fangtai quickly detonated with the best sink dishwasher products, directly opening the dishwasher market. Fangtai sink dishwasher, let hundreds of thousands The middle-class family realized the dream of eating only and not washing dishes. According to the latest data from Ove Cloud.com, 2017 Fangtai Dishwasher sold 21,000 units online, up 220.2% year-on-year; offline sales 3.84 Million, an increase of 113.8% over the same period.
Dishwasher experts believe that with the development of sink dishwashers and the popularization of consumer applications, the dishwasher market is rapidly opening up, and the appliance sector will usher in the application and popularity of dishwasher products.
Senior experts in the industry said that it was Fangtai’s differentiated layout of product categories in recent years that was at least five years ahead of peers, opening up new areas such as dishwashers, and increasing the popularity of various product industries. + Product's co-advancement model works, FantaGroup will usher in a very significant leap-forward development.