Endeavoring to enter a new era and create new life, Chinese manufacturing must achieve quality improvement through innovation, promote consumption upgrade with quality, lead the world trend with brands, and expand into the global market, do 'national appliances', and also need to reach the global market. Benefits: To be a 'quality home appliance', to enter a new era with a new image that is more efficient, more quality, and more connotative.
Picture: Galanz Group President Liang Zhaoxian
At present, Chinese manufacturing is at the forefront of a great change. Based on a new generation of technology, 'Made in China', which focuses on smart manufacturing, is pushing us to embrace a new era and create a new life.
The report of the 19th CPC National Congress pointed out that socialism with Chinese characteristics has entered a new era. The major social contradictions in our country have transformed into the contradiction between the people’s ever-growing needs for a better life and unbalanced and uneven development; the 13th National People’s Congress has just concluded. A meeting outlined a 'roadmap' for the development of a new era of high quality and a new life. This not only instilled strong confidence in the development of 'Made in China', but also pointed out the direction of struggle and the path of achievement for everyone. The longing for a better life is becoming the goal of 'Made in China'.
Break the 'cost advantage' 窠臼
After 40 years of reform and opening up, China’s home appliance industry has experienced extensive market baptism, and has made every effort to ensure that it has been able to stand firm in the forests of the world's home appliance powers. With the profound changes in the world market structure, the simple “cost leadership” advantages of the past have not adapted to the new Competition requirements, new era, new life calls for high quality development.
In order to enter a new era of high quality development, we must first create 'high efficiency'. In the past, we achieved a competitive advantage by relying on low-cost and large-scale production of labor and related production factors. At present, the factor cost has undergone great changes and is facing us. The urgent task is how to establish new competitive advantages. 'Made in China' needs to be based on the world's leading large-scale production and large-scale sales, boldly improve quality and efficiency, and replace the 'low cost' advantage of the past with 'high efficiency'. Is a 'Made in China' very potential advantage.
Secondly, in the new era, new life calls for 'Made in China' to enter the high-tech industry. Technological innovation is endless and there is no boundary to satisfy people's longing for a better life. Chinese manufacturing companies must take technology and innovation as their guides, and constantly increase new ones. Technology research and development, to strengthen the application of new technologies; on the other hand, we must give full play to the role of market players, adopt market forces, and allow innovation to infiltrate every cell in the enterprise and upstream and downstream industrial chains.
Third, in the new era, new life calls for Chinese manufacturing to further realize 'high circulation'. With high-quality products, with high efficiency, if the circulation system is still in the hands of others, it is also subject to people. In the past, Chinese manufacturing relied on OEM (original Equipment manufacturing), ODM (Original Design and Manufacturing) quickly seizes the global market. Now we are fully committed to making our own brand globally and localizing our marketing globally. We can only manufacture from China to our own brand if we are successful in retail and independent brands. , World Brand.
Leading the world with brands
Endeavoring to enter a new era and create new life, Chinese manufacturing must realize quality improvement through innovation, promote consumption upgrade with quality, and lead the world trend with brands. Riding on the 19th-largest Dongfeng and the spring breeze of the 40th anniversary of reform and opening up, it is made in China. A business card, Galanz must be more active and progressive.
First of all, we want to expand to the global market and do 'national appliances'. From China to the world, all consumers have access to brand marketing and customer service positions. More than 200 countries and regions around the world, each family's beautiful Life needs are the driving force for Galanz to become bigger and stronger. As a synonym for 'national appliances', Galanz's core categories must aim at sharing with the entire people, fully meet the needs of the broad masses of people for a better life, and strive to become a life partner for a global happy family.
At the same time, we want to be effective in the global market and do 'quality home appliances'. R&D has unique features, high production quality, and high efficiency in the entire industry chain. Galanz's entire industrial chain must continue to implement in-depth quality strategy. However, Galanz's products are not just a few. The exclusive. Galanz quality appliances to serve consumers, we must insist on the idea of 'serve for the consumer' throughout the fine engineering of the entire industry chain.
Efforts to make customers move! This is the starting point of all Galanz's work. To be a company is to create value. By working hard to create high-quality, high-value-added appliances, thousands of consumers can have more time to enjoy a better life with their families. Let people spend more every penny is more valuable, this is our purpose and significance of 'national appliances' 'quality appliances'.
Win in the pattern Victory in action
In 2018, Galanz has to pursue large-scale and high-volume production and sales in all categories; technically, it must allow Galanz home appliances to cover modern family meals, eat before meals, eat after meals, eat, wear, live, and entertain most of the time. Home life scenes, let G + smart home from the development of ideas to the consensus of consumption, become a truly useful and mature system; in the brand marketing efforts to make Galanz make the mainstream channels around the world are rushing on the good brand.
Standing on the new starting point for the 40th anniversary of the company's business, centering on the orientation of 'Home Appliances' and 'Home Appliances', Galanz needs to further enhance its basic competitiveness, effectively enhance its competitiveness, win efficiency, innovate, and manage three major challenges, and fully release it. Management, innovation, struggling, four talents and talents, steadily promote the 'hundred years of corporate world brand' dream to achieve.
Winning in a pattern wins in action. Relying on independent innovation accumulated over the past 40 years, self-core supporting ability, integration of world-class talents, and industry-leading equipment, China Manufacturing will be more efficient, more quality, and more content The new image of the company is moving into a new era. With first-class quality, first-rate design, first-class technology, and first-rate products, it meets and exceeds the growing needs of global consumers for a better life.