'Traditional foreign trade business development is in a bottleneck period, and cross-border e-commerce exports will develop faster and faster.' The largest e-commerce show in China held in Guangzhou - 2018 IEBE (Guangzhou) International E-Commerce Expo and Internet New Business Exhibition On the reporter, Huang Zirong, chairman of the Guangdong Province Netcoms Association, said in an interview.
According to reports, under the rapid development of cross-border e-commerce, a number of new overseas e-commerce platforms are rapidly emerging, especially emerging markets. For Chinese manufacturing, this means new opportunities. Sellers all stated that the market has a lot of dividends but the threshold is also rising, which will force China's manufacturing to accelerate the 'branding' process.
According to statistics, in 2017, the cross-border e-commerce export transaction volume was 33.65 billion yuan, a growth rate of 41.3%, and the momentum was strong.
It is worth noting that e-commerce in emerging markets is entering a period of rapid development. In June last year, Alibaba injected $1 billion into Lazada, increasing its shareholding from 51% to 83%. Basically, Lazada can be said to be Southeast Asia. Alibaba branch company. Jingdong is actively exploring markets such as Russia. Amazon has a strong market position in India. Quanyue CEO Lin Zhuangchao believes that 'emerging markets can be said to be new blue ocean electricity providers.'
On the one hand, Chinese manufacturing is looking for new markets; on the other hand, emerging market e-commerce also needs high-quality Chinese-made goods.
But this does not mean that there is no threshold. Song Xiaojun, vice president of Amazon China and head of China Merchants Investment at Amazon.com, stated that in the new era of trade, one of the necessary capabilities of Chinese companies is brand building and management capabilities. eBay has retired in recent years After a large number of small sellers, in 2018, it also focused on supporting branded sellers. Huang Zirong believes that cross-border e-commerce is also undergoing changes, and brand sellers will become mainstream in the future. For Chinese manufacturing that seeks 'to go to the sea', this will be forced Branding' transformation and upgrading.
In the wave of cross-border e-commerce, Guangdong is at the forefront of the country. According to Huang Zirong, cross-border export e-commerce in Guangdong Province still has great potential, especially in the various industry belts in Guangdong Province, 'to develop new markets. The demand is very strong. '