In the new era, young users of the 90s pursued fashion, vitality, individuality, and desire for quality of life, but they also advocated the unique values of low-cost, and they have become self-contained in the household appliance consumption pattern.
In order to meet the young people's demand for home appliances energy-saving intelligence, the home appliance market began a new round of evolution. In recent years, many home appliance companies have launched their own private brand for the young consumer groups. For example, Oaks shouted 'do young "People's favorite home appliance brands', product intelligence must have fashionable and youthful tone. In order to cater to the 80, 90 young generation of consumer forces, Galanz launched the industry-wide Internet exclusive brand UU in 2014 as early as possible. It's just 'to touch the young you'. TCL Communication, which has always been calm, also sells up its own brand. It has launched an independent Internet brand - Mody.
Recently, Haier’s brand, General Electric, released the industry’s first fashion home appliances in Shanghai, filling the gaps in the industry’s full range of young home appliances, and continuously establishing its leading position in the market.
How does the commander do it? We know that in today's society, we must seize the hearts of young people and win their trust. It is simple to say, but it will undoubtedly test the brand's understanding of the youth market.
The product design manager of this commander stated that after finding the target consumer group 90 and talking to them in the 90's, they analyzed their behavior patterns and consumption habits, and then they showed all their solutions and squeezed into their sights and cut into theirs. Life, occupying their mental heights, allows users to pay for the product and pay for the brand.
Of course, the premise of brand rejuvenation needs high-quality products to guarantee.
Take this release of the L.ONE series of new products, first of all, from a visual point of view, the overall white appearance, with smooth lines, gives home appliances a flat feature. On the surface of the product, it is uniquely youthful. The human symbol makes the product easily recognizable, and at the same time provides users with guiding and indicating functions. Again, from the operation point of view, the set of product operation is more simple and convenient. As the air conditioning HOME key comfort technology, just a key to open, The intelligent adjustment of cooling and heating modes can be completed independently, which greatly reduces the burden of frequent changes in temperature settings. The touchscreen controls of washing machines also greatly cater to young people's 'lazy' features.
In particular, it is worth mentioning that the design team of General Electric developed a smart model that can be quickly connected to achieve intelligent control of the product and fully meet the young people's living habits.
Nowadays, the era of the brand's “sell old” is over. To move closer to young people and seize young consumers has become a major challenge for traditional household appliance companies in the process of Internet transformation. In this era of new and old handovers, General Electric has taken the lead in launching a full range of products. Department of new products, even more community-based 'experience economy' applied to the extreme.
Looking at 2018, people's living standards and spiritual pursuits will further increase, and the demand for young household appliances will be even wider.