With the continuous escalation of consumption, the high-end kitchen and electric market is developing rapidly. However, homogeneity is still a chronic problem that hampers the innovation and development of the kitchen and electric industry. At the just-concluded AWE in Shanghai, a series of patent wars broke out in the home appliance market, and kitchen electricity was also affected. field.
Hong Shibin, an appliance observer, said that home appliances are durable consumer goods, and that it is very particular about the precipitation of patented technologies. Appliance manufacturers also attach great importance to the protection of patents. At present, traditional home appliance companies and the entire Chinese manufacturing industry are facing a shift from blue oceans to the Red Sea, seeking high-end breakthroughs. The most important feature of high-end is innovation, because high-end means high-quality products and services, and a tasteful lifestyle. If there is no innovation, there will be no such thing and it will not be possible to create high-end brands.
“The correct and innovative concept is to 'take root with creativity and develop with innovation'. ' Zhao Hongxia, the brand director of Shuaikang, said in an interview with the Beijing Commercial Daily reporter that innovation does not mean that it is a matter of fact, but it is to do solid work first, and there is a spirit of craftsmanship. On this basis, we can develop with innovation, or it will flow into impetuousness and superficiality. It is understood that Shuaikang will spend no less than 5% of its annual income on R&D investment, resulting in innovation. And there are numerous reputations, with more than 500 kinds of national patent technologies, of which nearly 200 smoke hood patents, is one of the most patented technology companies in the domestic kitchen industry.
In the field of kitchen-brand kitchens, an endless stream of imitative phenomena has weakened the industry's ability to innovate and slowed down the development of the industry. In the hood industry of the household appliance market, the phenomenon of imitation is very common. These companies mainly carry out the “trimming ball style”. Imitation, that is, many small business products often imitate other products in terms of function setting, technical content, etc.
The market is full of various pseudo-innovation eras of 'black technology.' Analysts inside the industry said that if you want to achieve a good brand, you must first get rid of the rough 'imitation show' and do not go with the tide. You must step out of your own innovation. One day. Such as Shuaikang on the AWE released smart fast range hood innovative research and development of the hood turbocharger technology. It is reported that this wind cube hood or veritable 'cross-border three-in-one', combined with European hood , Near-suction range hood, integrated stove design in one, the subtlety of this subversion lies in the intelligent sinking smoking cavity below the hood, closer to the smoke source, smoking faster, and sinking smoking cavity is not All hidden under working condition, the appearance is more fashionable.
According to AVC forecast, the kitchen electric appliance market will continue to grow in the next few years, and the kitchen and electric power industry scale is expected to exceed 100 billion yuan in 2018. The Forward-looking Industry Research Institute believes that the kitchen electrical industry in our country will be good for a long time. The trend of reshuffling may be maintained. This means that kitchen and electric companies need to benefit from it, and they need to work steadily and step by step in order to stand out from the fierce competition. Experts said that the kitchen electric industry in the future will inevitably accelerate its brand reshuffle, and its reputation will be high. The guaranteed brand will gain greater market share, and the stock of scattered small businesses will be further devoured by the brand enterprises.