On March 28th, 2018, the launch ceremony of the Cubel Royal Platinum Series of Panasonic Cabinet Washing Machines with the theme of "Plain and Unusual · Purify the Cabinet Life" was held at GOME's Beijing Dazhong Zhongta Store. It was developed by Panasonic washing machine. The industry's first cabinet washing machine was officially unveiled. Its artistic appearance and brand-new design concept also attracted extensive attention from the on-site guests.
Break the Design Confinement and Open up a New Idea of Cabinet Aesthetics
Since 2018, under the influence of weak market demand and continued cooling of real estate demand, the washing machine market has entered the consolidation period. According to AVC forecast data, in 2018, the retail sales of the washing machine market reached 74.3 billion yuan, year-on-year. Growth of 3.5%, retail volume of 37.3 million units, an increase of 1.1%. In the case of a slowdown in market growth and high product saturation, structural adjustment and product upgrades have become the only way for the development of the washing machine industry.
Hu Jinxi, Marketing Director of Hangzhou Matsushita Electric Appliance Co., Ltd., said that as a functional household appliance, traditional washing machines in the past often overlooked the appearance design, resulting in a stereotyped stereotype of the product, and also caused consumers' “aesthetic fatigue.” Panasonic cabinet washing machine Cuble Royal The innovation of the new platinum series lies in the organic integration of artistry and practicality. Whether placed in the bathroom, balcony, kitchen, or in the living room, it can be used as a work of art and integrated into modern home furnishings. The dual quality of user quality and taste.
In response, Wen Jianping, president of Beijing Aowei Cloud Network Big Data Technology Co., Ltd., also gave full affirmation. He believes that with the upgrading of consumption and product technology, the trend toward high-end washing machines and personalization will become more pronounced. With the washing machine market becoming saturated, new breakthroughs in structural design, industrial design, etc., will all likely become important breakthrough points in stimulating a new round of washing machine growth.
Injecting artistic genes to interpret new definitions of high-end appliances
Compared with ordinary washing machines, the biggest highlight of the new Cuble Platinum Series washing machine for Panasonic cabinet washing machines is the adoption of a cabinet-type integrated door design, which upgrades the common 'window opening' of drum washing machines to 'opening doors' for easy access to clothing. At the same time, the design and craftsmanship have been brought into full play; at the same time, the flat cabinet design, with the ultra-slim body 585mm ultra-thin body, does not take up space, and placed freely; In addition, the whole machine is equipped with 38-inch crystal diamond super flat tempered glass , Equipped with a star pupil LED aperture and optical anti-reflection 7-inch TFT touch screen, easy to observe, simple operation, full of sense of technology.
In addition to the subversive design, the new Cuble Platinum series of Panasonic cabinet washing machines are also equipped with high-end features that match their product positioning. In terms of health care, the Care+ health net protection system on this washing machine can achieve deodorization. , Sterilizing, removing phlegm and other multiple functions, fully meet the needs of the modern family's health care. In the intelligent washing, APP remote intelligent control system, so that users can remotely order the washing machine through the phone; ECONAVI energy-saving navigation, so that washing machine It also has a smart mind and understands the water temperature and the material of the clothes better than the owner. The large capacity drying will not affect the quality of life in the weather and seasons. Even the rainy weather can enjoy the convenience of washing and drying.
Hand in hand with Gome Appliances
While aggressively promoting the landing of new products, Panasonic Washing Machine further strengthened its strategic cooperation with Gome in the channel sector. Jin Liang, general manager of the white goods division of the retail division of Gome Retail Holdings, said that as an internationally renowned brand, Panasonic washing machines have been Since then, they have been trusted and supported by Chinese consumers. In particular, Panasonic washing machines attach importance to quality, which is exactly the same with the quality consumer advocate advocated by Gome. As the domestic industry leader in home appliance retail channels, Gome has more than 1,600 stores nationwide. Home physical stores, strong supply chain and logistics channels, Internet big data and cloud computing as the background technology guarantee, will provide strong support for Panasonic washing machine new product promotion.
Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, said that the artistic development of home appliances is based on product maturity and technology upgrades. It is a result of continuous progress in industrial design. Panasonic cabinet washing machine Cuble Yu platinum series from the aesthetic point of view, It not only broke the traditional design prohibition of washing machines, satisfies the current needs of Chinese consumers for high-end appliances, but also provides a new way for innovation and development of the washing machine industry.
