Home appliances 3C double 11 come! Suning 418 stir 2018 electricity supplier

Since the beginning of 2018, the e-commerce market has been a bit quiet. The insider's buying, buying, buying, and buying has been irrepressible. On March 28th, Suning Tesco took the lead in stirring up e-commerce rivers and lakes in 2018 and started the 418 shopping festival. The annual home appliance 3C double eleven carnival.

In the domestic home appliance 3C market, Suning has always played the role of 'big brother' and sat firmly in the first place in home appliance 3C. At the 418 conference, Suning Tesco President Hou Enlong once again emphasized that looking at the domestic appliance 3C market, 'From Online to offline, Suning Tesco's home appliance omnichannel share first.

Hou Enlong spoke at the press conference

Of course, this is not the first time, according to the latest data released by iResearch, a domestic professional third-party research institution, the overall home appliance market share in 2017 was 790.5 billion yuan, and Suning Tesco’s 20% share of the total.

IResearch Announces 2017 Household Appliance Market Consumption Data

Appliances 3C 'big brother' most concerned about is the quality

Sitting in the first place in the home appliance 3C industry, Suning is only concerned with quality.

This year 418, Suning proposed a brand-new concept—new electrical life style. It hopes to give users a new concept of electrical life. Suning Tesco needs to change from an electrical appliance retailer to a quality service provider through various online and offline Internet consumption. Scene, providing quality products, quality service, quality of life.

Suning 418 proposes new appliance lifeism

Hou Enlong said that the scene of the Internet era has come, Suning to bring consumers the most complete consumer scene experience, not just online and offline O2O channels, as well as the latest home intelligence scenes and the most FUN entertainment sports scene.

During the 418 period, Suning Tesco will launch the Biu + Suning smart home to create a VR real-life family home, where users can browse and play while buying, VR real-time single-click orders. At the same time online, there are BIU+ era experience home, in the country Select 100 Suning Yun stores to build interactive experience scenarios to make offline consumption more intelligent.

Positioning quality service provider, Suning launches 'Basic Law'

Suning changed from an electrical appliance retailer to a quality service provider. First, he laid down the first axe to develop a set of new services for the consumer market of 3C appliances: the 'Basic Law': 30365+46 service + two-line seven days no reason to return.

Suning set the basic law of quality service providers

The so-called 30365, that is, 30 days return, 365 days replacement, product range includes large appliances and living appliances, and 46 services cover shopping, O2O services, distribution, after-sales, customer service, return, green sharing and other seven Links, no reason to return the two-day seven-day is to give consumers eat a 'centering pill'.

At the same time, at the press conference, Hou Enlong once again talked about the issue of logistics price hikes in the industry, and promised at the scene that 'the basic freight costs will not rise for 3 years'.

Suning 418 announced the basic freight for 3 years without price increase

In addition to three years of non-price increase, during this year's 418 period, Suning's E-Commerce has also made four basic commitments, namely, you will pay for and pay later, and you will send it and install it free of charge. Each item directly protects consumer rights. A sincere move to enhance the consumer experience.

Happy New Year, 28-year-old member witnessed new electrical life

Focusing on the users and focusing on services, Suning has always been the heart of the company since its establishment 28 years ago. At this year's 418 conference, Suning invited several special guests, including Suning's 28-year-old member, who had met each other in Suning stores. The young couples, also Hani boys from Yunnan, are all loyal users of Suning. Everyone has their own story.

Suning members at the 418 conference site

Mr. Jun from Nanjing bought a Chunlan air conditioner at Huaihai Road Suning store 28 years ago. It was personally received by Zhang Jindong, chairman of Suning. Talking about the scene at the time, Mr. Jun jokingly said, 'I regret not talking to Zhang Jindong more. Sentences, if young, it would be better to join Suning.'

In order to thank the 28-year-old members for their support, Suning sent a new air conditioner to Mr. Qi at the conference. He invited Mr. Qi to witness the arrival of the new electrical life.

At the same time, in order to bring new electrical lifeism to more consumers, Suning 418 invited 7 artists to form a 'genius alliance', including Hollywood Chinese composer Wang Zongxian, rumored stylist Chen Minzheng, Golden Horse Award for Best Editor. Zhang Yifan and so on. Suning will work with these 7 artists to create a quality home appliance art exhibition. Combining home appliances with the arts, the users will feel the quality of electrical appliances more intuitively.

The brand is behind us. The annual home appliance 3C double 11 comes

Suning 418, as the first consumer spree to stir the e-commerce rivers and lakes in 2018, assembled major brands such as Gree, Midea, Skyworth, Haier, Lenovo, Xiaomi, Huawei and other domestic and foreign home appliances 3C, and strongly built a household appliance 3C double 11 carnival.

Suning 418 assembly 10,000+ carnival

For brands, Suning proposes new empowerment, empowers brand suppliers through data, operations and services, opens up data products, enables direct connection of order systems, and launches 'Starship Plan' and 'Sky Plan'. , Suning 418 proposed that everyone has an electric warehouse with one, enjoy the industry price of 20% discount, the goal to become China's largest FMCG warehousing services, improve efficiency, reduce costs, so that more benefits fall on consumers.

For consumers, the Suning 418 can be said to be the best time to buy, buy, buy and buy in the first half of the year. Xiaomi mix 2s, Huawei P20, Midea WDBA3 air conditioner, small BIU smart speaker, stone sweeping robot and other latest and hottest home appliances 3C products In Suning Tesco's first release, the price level of home appliance products was reduced by thousands, and 600 yuan worth of mobile phone products were credited to large coupons. No matter whether it is new products or price, they are called home appliances 3C's double eleven.

The once-a-year home appliance 3C double 11 has come. The first e-commerce war in 2018 will kick off. Suning's 3C “big brother” of home appliances will have what kind of performance. It is worth looking forward to.