The industry's first cabinet aesthetic design | Panasonic washing machine new national premiere

On March 28th, 2018, the launch ceremony of the Cubel Royal Platinum Series of Panasonic Cabinet Washing Machines with the theme of "Plain and Unusual · Retaining the Cabinet Life" was held at GOME's Beijing Dazhong Zhongta Store. It was developed by Panasonic washing machine. The industry’s first cabinet washing machine was officially unveiled. Its artistic appearance and brand-new design concept also attracted extensive attention from the on-site guests. At the meeting, Panasonic washing machines and Gome also announced a strategic cooperation plan between the two parties. Deep cooperation on the high-end washing machine market.

Break the Design Confinement and Open up a New Idea of ​​Cabinet Aesthetics

Since 2018, affected by the weak market demand and continued cooling of real estate demand, the washing machine market has entered the consolidation period. According to AVC forecast data, in 2018, the retail sales of the washing machine market reached 74.3 billion yuan, Growth of 3.5%, retail volume of 37.3 million units, an increase of 1.1%. In the case of a slowing market growth and high product saturation, structural adjustment and product upgrades will become the only way for the development of the washing machine industry.

Hu Jinxi, Marketing Director of Hangzhou Matsushita Household Electrical Appliances Co., Ltd., said that as a functional appliance, traditional washing machines in the past often overlooked the appearance design, resulting in a stereotyped stereotype of the product, and also caused consumers' "aesthetic fatigue." Panasonic cabinet washing machine Cuble Royal The innovation of the new platinum series lies in the organic integration of artistry and practicality. Whether placed in the bathroom, balcony, kitchen, or in the living room, it can be used as a work of art and integrated into modern home furnishings. The dual quality of user quality and taste.

In response, Wen Jianping, president of Beijing Aowei Yunwang Big Data Technology Co., Ltd., also gave full affirmation. He believes that with the upgrading of consumption and product technology, the trend toward high-end washing machines and personalization will become more apparent. With the washing machine market becoming saturated, new breakthroughs in structural design, industrial design, etc., will all likely become important breakthroughs in stimulating a new round of washing machine growth.

Injecting artistic genes to interpret new definitions of high-end appliances

Compared with ordinary washing machines, the biggest highlight of the new Cuble Platinum series of Panasonic cabinet washing machines is the adoption of the cabinet-type integrated door design, which upgrades the common 'window opening' of the drum washing machine to 'opening the door' for easy access to clothing. At the same time, the design and craftsmanship have been brought into full play; at the same time, the flat cabinet design, with the ultra-thin body 585mm ultra-thin body, does not take up space, and placed freely; In addition, the whole machine is equipped with 38-inch crystal diamond super flat tempered glass , Equipped with a star pupil LED aperture and optical anti-reflection 7-inch TFT touch screen, easy to observe, simple operation, full of sense of technology.

In addition to the subversive design, the new Cuble Platinum series of Panasonic cabinet washing machines are also equipped with high-end features that match their product positioning. In terms of health care, the Care+ health net protection system on this washing machine can achieve deodorization. , Sterilizing, removing phlegm and other multiple effects, fully meet the needs of the modern family's health care. In the intelligent washing, APP remote intelligent control system, so that users can remotely give commands to the washing machine through the phone; ECONAVI energy-saving navigation, so that washing machine It also has a smart mind and understands the water temperature and the material of the clothes better than the owner. The large capacity drying will not affect the quality of life in the weather and seasons. Even the rainy weather can enjoy the convenience of washing and drying.

Hand in hand with Gome Appliances

While aggressively promoting the landing of new products, Panasonic Washing Machine further strengthened its strategic cooperation with Gome in the channel sector. Jin Liang, general manager of the white goods division of the retail division of Gome Retail Holdings, said that as an internationally renowned brand, Panasonic washing machines have been Since then, it has been deeply trusted and supported by Chinese consumers. In particular, Panasonic washing machines attach great importance to quality. This point also coincides with the quality consumer advocate advocated by Gome. As the leading home appliance retail channel in the domestic industry, Gome has more than 1,600 countries throughout the country. Home physical stores, strong supply chain and logistics channels, Internet big data and cloud computing as the background technology guarantee, will provide strong support for Panasonic washing machine new product promotion.

Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, said that the artistic development of home appliances is based on product maturity and technology upgrades. It is a result of continuous progress in industrial design. Panasonic cabinet washing machine Cuble Yu platinum series from the aesthetic point of view, It not only broke the traditional design prohibition of washing machines, satisfies the current needs of Chinese consumers for high-end appliances, but also provides a new way for innovation and development of the washing machine industry.

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