2017, for Koobee Mobile phones are a harvest year. Koobee Deng Chao was invited as the brand spokesperson for the mobile phone, and launched hard and wide coverage in major TV stations across the country. It sponsored variety shows. A series of big moves not only caused intense concern on the online network, but also caused the online mobile phone circle, which caused great shock in the suppliers. From 2017 to 2018, there is a lot of foreshadowing and accumulation. Koobee The mobile phone seems to have developed even more rapidly. Coolbee’s offline stores have spread all over the country in 23 provinces, and the sales network has reached an astonishing 30,000! The number is expected to be even more alarming in the middle of 2018!
As for why Coolo chose Deng Chao as the first hand to enter the online line, Chen Dong used the media at the press conference to negotiate the following: Deng Chao was very consistent with the tone of the cooler than the spokesperson, and our spokesperson must be famous. And consumers need to be familiar with him. The most important thing is that the artist itself has no scandal, and his personal and cool than the "righteous, do a fine" style is very close.
Cool than the marketing routine is more than just a spokesperson:
Coolbee’s online marketing layout is far more than just finding a high-end celebrity endorsement. Although Deng Chao's joining helps Coolbee’s channel sales, popularity, etc., but in order to further expand the brand's influence, it puts entertainment marketing routines. Integrated into Celebrity Endorsement + Satellite TV Advertising + Variety Sponsorship. So Kubi and Deng Chao made a TV series of “Perfect Holidays”. The number of TV commercials broadcast in each David was as high as several hundred, even in the strong starting of Liaoning Satellite TV in 2018. Spring evening.
The sponsorship of the variety shows did not drop, and Coolbee released a 'TV Media Listing' in a high-profile manner on the official website. Since Anhui TV's "Tonight's Ode to Joy" started, it has sponsored special programs including Shenzhen TV's "Love Finding Right Door," Shandong Satellite TV's "Super." Eight-player variety shows such as "The Voice of the Sea" and "Cross-Sea." Even Coolby has been working closely with major new media platforms. The big surprise.
Coolby uses marketing as a means rather than a goal:
Return to the product, return to the core selling point:
When Coolbee promoted his mobile phone, he did not take the initiative to affix gold to his own brand or emphasize the characteristics of the brand on the tall brand. After all, the ironclad needs to be tough. The product is not good enough for marketing. It is futile. It is an empty shelf. Koobee F1, they are more willing to return to the core selling point of the product when they advertise, including the comfortable feeling and high facial value brought by the full screen of the glass body, even the unprecedented black technology '80 million images, enlarged 26 times more clearly', Both are directly related to the core selling point of the product.
Line down to secure online marketing, is Koobee In the face of today's market's set of combo continuum technology, this continuous technique has yielded a lot of benefits for Coolbee. Since September last year, Coolbee has become a dark horse in China's mobile phone line under the first-line brand, continuing in Hubei. , Hebei, Henan and Heilongjiang provinces entered the list of sales of local mobile phone brands TOP 20. Even when the global mobile phone sales have fallen significantly, the domestic cool ratio has quickly stopped the trend, and on the other hand, at least, other manufacturers have fallen by 20.7. %, OV growth rate is far less than in 2016.
And with the intensification of market competition and the slow pace of new technology research and development, the mobile phone industry has gradually encountered bottlenecks in innovation.Koobee ) Such products that only focus on some of the core selling points are like fish. Because for these old companies, the powerful rallying power accumulated over the years is enough to prove the strength of the product, so we develop products in the focus area and choose the right time to spread. Their own brand, not far from their own line of mobile dreams.
I believe this is just the tip of the iceberg of Cooler Marketing, because the Cooler Brand and its Koobee F1 has already won six heavyweight awards including China Mobile's 'Best Camera Phone of the Year' and Technology Media's IT168'2017 Product of the Year award. Among these, we can easily see the ambitions of Cool Mobile Phones. In a short period of time, the brand's online popularity and market share have been greatly improved, and efforts have been made to leap forward to domestic brands.
Cooler than the future of mobile phones can be:
Excellent marketing is the user and brand are happy to see, because cool than Koobee Instead of marketing as a goal, it is regarded as a means to create better products for users. Today, the number of domestic mobile phone brands has become less and less, but this is a good thing, the survival of the fittest, only the smart The brand can survive. I believe in the near future, you will see a newer cool than Koobee Mobile phone.
2017, for Koobee Mobile phones are a harvest year. Koobee Deng Chao was invited as the brand spokesperson for the mobile phone, and launched hard and wide coverage in major TV stations across the country. It sponsored variety shows and made a series of big moves. This not only caused intense concern on the online network, but also caused the online mobile phone circle to fluctuate. From 2017 to 2018, there is a lot of foreshadowing and accumulation. Koobee The mobile phone seems to have developed even more rapidly. Coolbee’s offline stores have spread all over the country in 23 provinces, and the sales network has reached an astonishing 30,000! The number is expected to be even more alarming in the middle of 2018!
As for why Coolo chose Deng Chao as the first hand to enter the online line, Chen Dong used the media at the press conference to negotiate the following: Deng Chao was very consistent with the tone of the cooler than the spokesperson, and our spokesperson must be famous. And consumers need to be familiar with him. The most important thing is that the artist itself has no scandal, and his personal and cool than the "righteous, do a fine" style is very close.
Cool than the marketing routine is more than just a spokesperson:
Coolbee’s online marketing layout is far more than just finding a high-end celebrity endorsement. Although Deng Chao’s joining helps Coolbee’s channel sales, popularity, etc., in order to further expand brand influence, it puts entertainment marketing routines to the forefront. Integrated into Celebrity Endorsement + Satellite TV Advertising + Variety Sponsorship. So Coolbee and Deng Chao made a TV series of “Perfect Holidays”. The number of TV advertisements broadcast in each David was as high as several hundred, even in the strong start of Liaoning Satellite TV in 2018. Spring evening.
The sponsorship of the variety shows did not drop, and Coolbee released a 'TV Media Listing' in a high-profile manner on the official website. Since Anhui TV's "Tonight's Ode to Joy" started, it has sponsored special programs including Shenzhen TV's "Love Finding Right Door," Shandong TV. Eight-player variety shows such as "The Voice of the Sea" and "Cross-Sea." Even Coolby has been working closely with all major new media platforms. The big surprise.
Coolby uses marketing as a means rather than a goal:
Return to the product, return to the core selling point:
When Coolbee promoted his mobile phone, he did not take the initiative to affix gold to his own brand or emphasize the characteristics of the brand on the tall brand. After all, ironsmiths need to be hard on their own. Product marketing is futile, and marketing is futile. It is empty shelves. Koobee F1, they are more willing to return to the core selling point of the product when they advertise, including the comfortable feeling and high facial value brought by the full screen of the glass body, even the unprecedented black technology '80 million images, enlarged 26 times more clearly', Both are directly related to the core selling point of the product.
Line down to secure online marketing, is Koobee In the face of today's market's set of combo continuum technology, this continuous technique has yielded a lot of benefits for Coolbee. Since September last year, Coolbee has become a dark horse in China's mobile phone line under the first-line brand, continuing in Hubei. , Hebei, Henan and Heilongjiang provinces entered the list of sales of local mobile phone brands TOP 20. Even when the global mobile phone sales have fallen significantly, the domestic cool ratio has quickly stopped the trend, and on the other hand, at least, other manufacturers have fallen by 20.7. %, OV growth rate is far less than in 2016.
And with the intensification of market competition and the slow pace of new technology research and development, the mobile phone industry has gradually encountered bottlenecks in innovation.Koobee ) Such products that only focus on some of the core selling points are like fish. Because for these old companies, the powerful rallying power accumulated over the years is enough to prove the strength of the product, so develop products and select the right time in the focus area. Their own brand, not far from their own line of mobile dreams.
I believe this is just the tip of the iceberg of Cooler Marketing, because the Cooler brand and its Koobee F1 has already won six heavyweight awards including China Mobile's 'Best Camera Phone of the Year' and Technology Media's IT168'2017 Product of the Year Award. Among these, we can easily see the ambition of Cool Mobile Phones. In a short period of time, the brand's online popularity and market share have been greatly improved, and efforts have been made to leap forward to domestic brands.
Cooler than the future of mobile phones can be:
Excellent marketing is the user and brand are happy to see, because cool than Koobee Instead of marketing as a goal, it is regarded as a means to create better products for users. Today, the number of domestic mobile phone brands has become less and less, but this is a good thing, the survival of the fittest, only the smart The brand can survive. I believe in the near future, you will see a newer cool than Koobee Mobile phone.
