On March 22nd, 2018, Nubian smartphones announced the launch of Nubian V18, the first new one-thousand yuan machine, at the Beijing Jingyuan Arts Center. This opened up the thousands of Nubian smartphone market. Unlike the previous Z-Series flagship and N-series long-term battery life, this V-series is not only a new product line, but also led Nubian smart phones officially 'Sword' thousand Yuan machine market.
Throughout the conference, the comprehensive image of the “Five Young People” with better look/better use/more durable/smarter/fairplay runs through them. It can be said that this is remarkable, whether it is for Nubian mobile phone manufacturers or Many cowboy fans are a new start and start, and to a large extent witnessed the determination and preparation of the Nubian mobile phone manufacturers to enter the thousands machine market. This single point from the Nubian V18 this long life comprehensive The new screen will be able to get a glimpse of one or two, so it's not accidental that the Nubian smart phone's involvement in this time, but the timing is truly mature.
Mr. Ni Fei, General Manager of Nubian Smartphone (right)
Thousand yuan machine market development to meet the user cost performance
According to the trend of past models, in addition to the N series long battery life, Nubia smartphones are actually more focused on the Z series flagship. Therefore, Z series flagships can see the top hardware and the most Good software optimization. The official launch of the Nubian V18 thousand machine may have a little surprise for the cowboy fans, but the Nubian side has already step by step and plans to come.
Ni Fei, the general manager of Nubian smartphones, mentioned that he believes that the user demand for the entire mobile phone industry before 5G is relatively weak. Relatively speaking, the market tends to have user preferences in both innovative products and cost-effective products. Therefore, in addition to Nubian’s innovative flagship product, he also hopes to provide users with some good-looking, easy-to-use, durable, fun, and smarter, cost-effective products. It is the protagonist of the conference V18. In addition, from the perspective of the market research data, there is still a relatively large demand for the smart phone market in the thousands or so, and the thousand yuan machine actually meets the user's replacement requirements in the past two years, and the cost is relatively low. Therefore, it is bound to become a contested one. , so that the current mobile phone market can see the major mobile phone manufacturers in the price of 1,000 yuan -2000 yuan for the key competition.
As for the birth of Nubian V18, it means that Nubian smartphones are entering the market for thousands of machines, and they hope to increase the overall sales volume through higher-quality 1,000-yuan products, and then push down the overall product cost to meet the users. The use of basic machine demand leads to the maintenance of basic profit, said Mr. Ni Fei.
Alien comprehensive screen plan in the international market is accelerating
The term “full screen” has begun to take root in the mobile phone market since the second half of last year. However, it is currently the closest thing to a full-screen visual effect feedback. It is undoubtedly a full-scale, comprehensive screen. To put aside the Nubian V18 thousand yuan machine , Even the Z17S flagship did not use a full-size screen (normal full screen + no border, the effect still lever), so has always been looking forward to the cowboy fans.
In the exchange process, Mr. Ni Fei said that Nubia has his own Liu Haiping plan (and design ideas), and personally thinks that this presentation method is a compromise solution. In the future, this technology will be transferred to the past. In the true sense of the overall development of the direction of the screen; and Nubian's ultimate goal is such a comprehensive screen, Liu Haiping plan in the polishing of Liu Hai continue to make small, even removed.
As for the current layout of Nubian smart phones in the international market? Mr. Ni Fei revealed that this international market has been carrying out Nubian, of course, the main force is still on the domestic market, while foreign markets have several key directions this year. Mainly in Southeast Asia market and European market. (And some areas in the synchronous layout, such as North America / India, will use mature channels and e-commerce model)
The former has the opportunity to gradually elevate e-commerce. Compared to the domestic market, the Southeast Asian market will have more than 10 times growth, so the e-commerce business will focus on the Southeast Asian market; the latter will have entered a completely open stage, if the brand can In the European market, the formation of brand awareness, then you can radiate Southeast Asia and the Asia-Pacific market, and then affect Southeast Asia, including the Asia-Pacific region, and the next is expected to launch e-sports phone will get action in the European market.
High-end technology sinks in video core competitiveness
In the Thousand Yuan machine market, due to the competitive forces of major mobile phone manufacturers, higher-end configurations will be pulled down, thereby gaining more user approval, and Nubia is no exception. Based on the trend of gradual allocation of hardware, Decentralizing mature high-end technologies after several generations of flagship iterations, giving users a better product experience also brings advantages for Nubia's competition at this stage.
As Nubia’s first Thousand Yuan Machine V18, it focused on the young user group and made many improvements in the design and technology optimization. Therefore, the “Five Young People” specially marked by Mr. Ni Fei at the press conference was presented. The title is to allow these young consumers to get good-looking/easy-to-use/fun/not expensive mobile phones, and to incorporate new features such as AI Make-up/Face Recognition/Maverick Voice into the thousands of machines to enhance their use. Experience. In response to this, Mr. Ni Fei said in particular: Nubian hopes to provide users with a more suitable and better mobile phone product through appropriate hardware performance combined with software innovations, including user experience. .
This is obviously predictable in terms of Nubia’s core competitive image! The Nubian V18 Thousand Yuan Machine not only has a thousand-dollar camera function, but also features the highly acclaimed NeoVision 7.0 image engine, allowing users to accept In addition to the photographic performance of Thousand Yuan’s machine, the Nubian’s flagship model has experienced the most pure experience after the transition from the technical level to the experience level, ie, it is getting more and more useful... Moreover, Nubia also has Camera family rich shooting modes, such as electronic aperture, time camera, cloning camera and so on.
At the end of the interview, Mr. Ni Fei also said that the NeoVision 8.0 image engine will be released on the next flagship Z18. At that time, the image of the entire mobile phone will be upgraded to be even larger, equipped with more powerful hardware configuration, and brought more through NeoVision. Playability and technicality, so that the simultaneous rise of hardware and software.
For this visit, it can be seen that the Nubian smart phone (V18) is indeed ready to enter the Thousand Yuan machine market and the time is ripe. It not only shows its confidence in the high-end flagship market, but also The planning and layout of the international market can also achieve the sinking of the flagship technology for the Thousand Yuan Machine Market, and ultimately bring a better experience to the user (harvesting the market). This is rare.
