According to Wamsi Mohan, analyst at Bank of America Merrill Lynch, Apple is developing a collapsible iPhone that is likely to come out in 2020.
2020 seems to be still far away. On the other hand, it is said that Samsung will soon launch the Galaxy X, a revolutionary foldable smartphone. In fact, this smartphone has been at the forefront for the past three years. , Samsung executives are said to have publicly stated that this smart phone will soon be on the market.
That may not be. An executive at Qualcomm disclosed to TechRadar last week that the display technology that allows OLED screens to bend and move is not yet ready. Qualcomm executive Salman Saeed stated that mobile phone manufacturers 'There is currently no real crack in the science of materials. It is not yet possible to produce electrodes that can withstand repeated bending and folding.'
It sounds like we are still a long way from the commercialization of the foldable display. This is a bad news for Samsung. This is mainly because Samsung and other manufacturers' Android smart phones are cheap and innovative alternatives to the iPhone. Products.
Of course, the latter is not always the case. Apple occasionally leads in areas such as Face ID, and it will take Android manufacturers at least two years to replicate this technology. But overall, the progress in the field of screen technology has been Samsung is in their hands.
However, unless Samsung achieves a major breakthrough, the South Korean tech giant is likely to lose this valuable lead. Samsung needs to compete with Apple's superiority to gain this advantage. It needs to develop its fanatical pursuit of Apple and Perfect and unremitting pursuit of corporate culture.
Speaking of Apple, the company is likely to become the leader in collapsible technology because of its fanatical pursuit and effective marketing. Collapsible technology is easily synonymous with Apple.
Apple is likely to do better than Samsung. It usually waits longer before adopting new technology than other companies.
There are also related issues such as screen proportions and shapes that need to be cleverly addressed. Instantly changing the screen aspect ratio will make certain content such as videos and games particularly ugly, which may completely subvert the concept. How to deal with this problem will be The key to success is the same for every company, and it is also true for this concept. Smart consumers will spend money on Apple because it comes up with some clever user experience design to solve this problem.
In a sense, leading in the competition is very important for the foldable display. The second is the smart user experience design. If Samsung can not be the first to bring its solution to market, then it will be even more difficult in the future. It's better.