The image of a brand is ultimately reflected by the strength of the product. Instead of gloriously promoting its own products, it is better to focus on producing better products to surpass its rivals. On March 26, 2018, it was definitely worth being developed by China's commercial vehicles. The history of the Institute bears in mind that China's Euro VI emission standard heavy truck products have entered the international market for the first time. Hong Kong's first batch of Euro VI street car procurement was completed by China National Heavy Duty Truck. Once again, it reflects China National Heavy Duty Truck's leading position in the domestic heavy truck industry.
China National Heavy Duty Truck fills a number of market gaps
To be a brand to the world
When it comes to Hong Kong, many people will surely have the same insights as reporters presenting fragments of Hong Kong movies: the beautiful Victoria Harbour, the prosperous Canton Road in Tsimshatsui, and the neat and clean high-rise streets. As the world's financial center and transportation center, Hong Kong is in the eyes of everyone. But for our domestic truck brands, the Hong Kong market is not so 'beautiful'. The Hong Kong region is known for its stringent standards. It has historically implemented the most stringent automotive fuel and exhaust emission standards, and the level of use of its vehicles is basically Synchronized Europe. While observing the Hong Kong truck market, the high-end truck market was dominated by European brands, while the low-end market was dominated by Japanese brands. In such a highly competitive market, the inland trucks in the past had no place at all.
China National Heavy Duty Truck HOWO-T5G Euro VI Street Washer
It was the first time that the China Truck Network reporter was able to come to Hong Kong in the name of a business trip. Because China National Heavy Duty Automotive Europe VI products landed in Hong Kong, 34 Euro VI Street Washers were handed over to the Hong Kong Special Administrative Region Government. This is the first time for the Hong Kong SAR government. Bulk purchase of Euro VI product heavy trucks is also the first time that the mainland brand Euro VI Heavy Trucks has achieved sales in the Hong Kong market. Even the reporter himself felt that he had face.
Delivery at the scene
With the in-depth understanding of reporters, as early as 2013, the first batch of 300 Euro V heavy trucks of China National Heavy Duty Truck entered the Hong Kong market. At that time, the European V heavy trucks produced by heavy truck manufacturers in the Mainland entered the Hong Kong market for the first time in large quantities and were also the first A Chinese commercial vehicle manufactured in Hong Kong. Over the past five years, China National Heavy Duty Truck has achieved sales of more than 1,000 heavy trucks in Hong Kong. It has always maintained the position of a mainland brand leader in Hong Kong. Not only in Hong Kong, but also in Taiwan, Brazil, New Zealand, and Ireland. , Similarly, China National Heavy Duty Truck Co., Ltd., and even the factory, created a precedent for high-end heavy trucks in China to enter the developed regions.
Chairman of China National Heavy Duty Truck Group, Wang Bozhi, Chairman of the Board of Directors of China National Heavy Duty Truck (Hong Kong) Co., Ltd.
Chairman of China National Heavy Duty Truck Group, chairman of China National Heavy Duty Truck (Hong Kong) Co., Ltd. Wang Bozhi, said: 'In recent years, China National Heavy Duty Truck aims to enter the high-end market of international heavy trucks, and its international brand 'SINOTRUK' has become a user in developing countries. After recognition of heavy-duty heavy-duty vehicle brands, China National Heavy Duty Trucks began to adjust its product line, trying to use high-end products to enter the markets of developed countries such as Europe and the United States, laying the foundation for the future development of heavy truck. In 2017, it successfully introduced products into the Irish market and became The first Chinese truck brand to enter the Western European market is also the first Chinese truck company to carry out CKD assembly locally.
As we all know, China National Heavy Duty Truck is a brand that has entered the world and has been ranked first in the domestic heavy-duty truck industry for 13 consecutive years. From January to February this year, China Heavy-duty trucks exported a total of 6,484 heavy trucks, an increase of 76.05% year-on-year; 1.74 billion yuan, a year-on-year increase of 67.9%. This performance has a face.
Satisfy the needs of vehicles in Hong Kong
In front of people, it is inseparable from the core values of CNHTC's use of character to build high-quality boutiques and contributing to society. It is understood that it is not easy for China National Heavy Duty Truck to win 34 Euro VI Street Washers from the Hong Kong SAR Government. As early as March 2016, the Hong Kong SAR Government has invited 34 public water trucks to replace the old models for public bidding. The CNHTC immediately realized that this is an excellent opportunity to enhance the image of high-end international brands through the Hong Kong distributors. DCH Group fully communicated and finally participated in the bidding.
China National Heavy Duty Truck Products won the bid and its significance is extraordinary
Executive Director and Chief Executive Officer of Hong Kong Dah Chong Group, Mr. Li Xiong, said: 'Ten years ago, we had won the bid for the street car project of the Hong Kong Special Administrative Region Government. At that time, more than 60 cars were all MAN brands in Germany. Ten years later, there were more than ten. Among the bidding companies, we once again won the bid for 34 street cars with our strength. This time we would like to thank China National Heavy Duty Trucks. 'As a number of brand agents, DCH will eventually win the bid with CNHTC.
Delivery site
After the project won the bid, Qingdao Heavy Industry, a designated subsidiary of China National Heavy Duty Truck Co., Ltd., carried out vehicle top-manufacturing, which not only increased the cost-effectiveness of the entire vehicle, but also enhanced the compatibility of the chassis and tops as the bidding highlights. At the same time, in accordance with the tender, CNHTC was ready to include More than 20 European Union ECE certificates, including the European Union VI experiment report, also made China National Heavy Duty Truck MC07 the first domestic engine to obtain the EU ECE certificate. At the same time, the Hong Kong government required four cabs, high and low pressure water gun conversion, China National Heavy Duty Truck The products are of high quality.
Realize remote control of 100m water pipe automatic reel remote control
In addition, China National Heavy Duty Truck Group also organized relevant production and design departments to conduct on-site investigations in Hong Kong, focusing on the use of municipal sprinkler trucks, the existing sprinkler trucks and the use of Euro VI emissions in the Hong Kong market, and carried out the use of vehicles. In-depth exchanges. According to the people-oriented design concept for Hong Kong people's average height and work habits, a lot of humanized design improvements.
After a round of intense and rigorous sample vehicle review and rectification, on March 5, 2018, the Hong Kong Electrical and Mechanical Services Department, the FEHD conducted a final acceptance of the prototype vehicle, fully affirming the quality and condition of the vehicle, especially for 100m. The remote control design of the water pipe automatic reel gave a high evaluation, which greatly reduced the labor intensity of the staff and improved the work efficiency.
Product performance meets HKSAR government requirements
As Chairman of China National Heavy Duty Truck Group and Mr. Wang Bozhi, Chairman of the Board of China National Heavy Duty Truck (Hong Kong) Co., Ltd., said: 'The success of this project has once again demonstrated the status of China National Heavy Duty Truck Group in the domestic heavy truck industry, and at the same time, it has become the national heavy truck trend. The developed countries laid the foundation to expand the influence of national brands in the international arena and set a milestone for the development of high-end market of China National Heavy Duty Truck, and set a clear benchmark for the construction of the “International Heavy Duty Truck”.
Issuing a proxy for distributors
The power of benchmarking is a standard in a certain sense. At the delivery site, after major local customers in Hong Kong witnessed China National Heavy Duty Truck Co., Ltd. turning to the Hong Kong Special Administrative Region Government, they have expressed that vehicles capable of meeting the needs of the Hong Kong government must be proven vehicles. The site has also evolved into an ordering event. Four customers from different fields have ordered 73 units of different models of China National Heavy Duty Truck on the spot. The product attraction is evident. At the same time, Dachang conducts heavy truck sales in Hong Kong and also develops distributors. Issue the commission of the latest year.
In the future, China National Heavy Duty Truck and dealers will work together to deepen their cooperation in the Hong Kong market, in-depth cooperation, and stand together with European and Japanese products to achieve one-third of the world's goals.