The MBO Meibo, which is based on the Internet of Things innovation and shared air-conditioning business model, is creating yet another new phenomenon of the rapid rise of China's air-conditioning industry's cutting-edge brands. On March 26th, MBO Meebo Shandong's regional market launch and new product launch event was held in Qingdao. Imagine that a dealer meeting in a provincial market actually attracted the participation of more than a thousand merchants, which is enough to prove that MBO's popularity in the local market and even in the national channels, which also reflects the MBO from another side Meibo air-conditioning in the moment showed the momentum.
Mr. Jiang Jianguo, General Manager of MBO Meibo Domestic Sales, Mr. Cheng Libin, Sales Director of North China Region, Mr. Du Ximing, General Manager of Shandong Meibo Refrigeration Equipment Co., Ltd., and Wang Fujie, Marketing Director of Shandong Province, etc., and more than a thousand merchants in Shandong Province witnessed the meeting. The beginning of a new stage of development of MBO Meibo Air Conditioning in Qilu.
The regional market peak season starts to refresh records
Those who do not work for the overall situation do not seek a single domain, but do not do a good job in each regional market. The overall layout is not only grandiable, but also difficult to implement on the ground. In recent years, with the shared mode of hosting the Internet of Things intelligent air conditioning, MBO Meibo in the country The trajectory of the rapid rise of an atypical and cutting-edge brand has been interpreted in the context. These are fully reflected in this provincial market in Shandong.
According to Mr. Gan Jianguo, MBO's director of domestic sales, in 2017, the sales volume of MBO Mebi Air-conditioning in the Shandong market exceeded 60,000 sets. After meticulous efforts in the past few years, MBO Mebi Air-conditioning has 1,500 channel networks in the Shandong market. The scale is unsurpassed in similar brands. It is worth mentioning that, as of the end of March, MBO Meibo has established nearly 500 franchised stores in the Shandong region, which can already reach the level of first-line brands.
At the start of the peak season on March 26th, MBO Meibo Air Conditioning realized a collection of more than 30 million yuan on the spot, and this revenue also refreshed the record of MBO Mebi's collection during the same period in the Shandong market.
Looking at Shandong and knowing the domestic market
In fact, MBO's rapid development in the Shandong market in recent years is also a reflection of its overall development momentum in the domestic market. Gan Jianguo also disclosed to the author that based on the scale of more than 60,000 units in 2017, MBO will be able to Shandong's sales plan target is 100,000 sets.
Before March 26th, MBO Meibo has held several regional peak season dealer conferences in Beijing, Tianjin, Shijiazhuang, Xuzhou, Tangshan, Suqian, Nanchang, Zhangzhou, Jiangmen and other places, and benefit from these regional conferences. Look, whether it is the popularity of the meeting or the collection, it has set a new record. The scale of the 1,000 people in the Shandong Regional Conference and the on-site payment of more than 30 million yuan is a time-honored brand influence and corporate competitiveness of MBO. Focus on exposure.
Just as more than 500 stores have been opened in Shandong, MBO Microblogging has built specialty stores as a strategic commercial terminal in recent years. It is reported that as of the end of March, the number of specialty stores built by MBO in the domestic market has been More than 2,000 companies can also see from this set of data that Shandong has become a model area for MBO Mebi air-conditioning domestic sales market.
System-wide upgrade promotes sales innovation
The development momentum from the Shandong region can reflect the sales status of MBO Memba Air in the national market. In fact, since entering the 2018 fiscal year, almost every time, the production and sales scale of MBO Mebi has reached a record high in the same period. Although the industrial environment in both domestic and foreign markets provides abundant opportunities, it is essentially the upgrade of the entire system of MBO Mebi Air-conditioner in terms of research, production and sales, which has promoted the continuous increase of sales in the market. Close to 30%.
In terms of manufacturing layout, not only factories in Guangdong have achieved technological upgrading and their production capacity has jumped to 1.5 million units; furthermore, the planned production capacity of 5 million units was finalized at the end of September last year, and the Wuhu base project with a total investment of 1.08 billion yuan was at the beginning of March this year. It has been put into production, making MBO Mebi build a manufacturing system that integrates both the north and the south.
In terms of brand promotion, the title sponsored the New Zealand Men's Basketball Team and focused on the transformation of the luxury and youthful fashion to make MBO Mebi stand out among its peers. In terms of business model construction, MBO Mebo innovated the intelligent sharing model of the Internet of Things. To traction, and fully integrated into the excellent sales rules of the air-conditioning industry, we have built a dual-scale commercial mechanism featuring MBO and MBO. In terms of market layout, international sales have also achieved breakthroughs and have shown a momentum of geometric growth. .
It is based on such a brand-new development status that it is precisely because of this complete R&D, manufacturing, business and brand promotion system that Gan Jianguo proposed to the author that in 2018, the production and sales scale of MBO Mebi’s air-conditioning plan will be 2 million sets. .
