With the rise of young consumer groups, coupled with the problem of secondary pollution caused by the drying of clothes, concerns have arisen. Easy and healthy drying methods have gradually been adopted by more Chinese families. The business opportunities in the dryer market are highlighted. In 2017, the overall dryers Retail sales increased by as much as 123.6% year-on-year; it is expected that the dryer market will reach 1.67 billion yuan in 2020
With the rise of quality consumption, dryers are becoming the new darling of the consumer electronics market. As a pioneer in the promotion of dryers, retail giant Gome has tasted the sweetness. Since 2015, Gome has been actively developing its products for dryers. Promotion, to guide the people to improve their washing habits. At present, this company has set up a clothes dryer experience area in more than 200 stores nationwide. The data shows that the sales volume of dryers in the Gome channel has increased by more than 200% in the past three years. .
Dryer is a household electrical appliance with a high penetration rate in Europe and the United States. It achieves clothing that is dry, dry, clean, fluffy, and comfortable to wear. In China, the popularity of dryers is still low, but with the The rise of young consumer groups, coupled with the tendency of laundry drying to cause secondary pollution and other issues, has drawn attention. Easy and healthy drying methods have gradually been adopted by more Chinese families. The business opportunities in the dryer market have been highlighted.
The “White Paper for Domestic Household Clothes Dryers in 2017” published by China Yikang and other institutions shows that the product structure of China's dryers has been significantly upgraded and is undergoing a transition to large capacity. In 2017, the overall retail sales of dryers increased by 123.6% year-on-year. Heat pump dryers have become the main force in the dryer market.
Zhong Yikang expects that by 2020, the dryer market will reach 1.67 billion yuan. To seize new business opportunities, many home appliance companies competed in the layout of the dryer market. Recently, Hisense Master Master dryer appeared on AWE2018, marking this The overall layout of the company in the field of washing machines is becoming more perfect.
According to Duan Yuebin, general manager of Hisense Group's washing machine division, Hisense Washing Machine will start a high-end strategy around quality life, starting with Master Master Washing Machine and Master Master Dryer, upgrading its product structure, creating high-end products, and promoting its products to high-end, intelligent. , the direction of humanization, leading the industry to upgrade, help quality of life.
According to reports, the clothes dryer is aimed at the high-end market with a simple and beautiful appearance. With a large window of 499 mm and a large space, it adopts a heat pump structure, a wide range of drying, and a smart temperature and humidity. Through dual control of humidity and temperature, Clothing is free from ironing, clothing is dry, and it is worn immediately after drying. In addition, the product is self-cleaning, low-temperature drying, sterilization is not hurting clothing, automatic addition of fragrance and other characteristics, favored by consumers.
Zhu Guosheng, the deputy general manager of Hisense Washing Machine Division, is the general manager of the R & D project of dryers. He believes that technological innovation must solve the 'pain points' of consumers, and it must further gain deep insight into the deep needs of consumers. Clothes dryers are extremely fast drying in clothes and show high strength in high-end care.
For the consumers' general concern about the selection of clothes dryers, professionals have also given suggestions. The person in charge of Zhong Yikang said that, relative to the washing and drying machine, the stand-alone clothes dryer has a large drying capacity, high speed, and effective Better, cleaner, more cost-saving advantages, etc. Consumers need to consider placement, capacity, size, etc. before purchasing. Different dryers have different characteristics: Straight-line dryer price Cheap, but the installation is relatively complex; air condensing clothes dryer power consumption is lower than the straight row; heat pump type clothes dryer low energy consumption, good drying effect. In addition, a small amount of clothing quickly drying, steam care, add clothing , Condensate discharge, multiple fluff filtration, water hardness sensor and other functions have more practical value.