Recently, Fangtai Group ended the 2017 sales revenue of Fangtai Kitchen Appliances Co., Ltd. exceeded 10 billion yuan, setting a record of China's kitchen electrical industry's 'Guinness', becoming the first domestic high-end kitchen electric brand that exceeded 10 billion yuan.
Fantasy's brand + product's succession model worked to drive the development of the three major sectors. To this end, Guo Meide, vice president of Ove Cloud Network, stated: 'Fangtai Group's sales revenue exceeded RMB 10 billion, becoming the first billion-dollar kitchen and electric power company in the industry in China. Unexpectedly, over the past few years, Fanta Group has achieved outstanding performance in brand building, product optimization and industrial layout, and has run faster than the industry.
Guo Meide especially emphasized that he is very optimistic about this "brand+product" model of Fanta Group. Under this model, Fangtai's smoke stove, the hot industry and the dishwasher industry's three major business segments can develop collaboratively and will speed up the pace of development. The second distance in the industry is expected to lead the global kitchen and electric industry uplift.
What is the 'brand + product' model?
All the time, Fangtai has paid great attention to product development, production and user word-of-mouth. Putting user word-of-mouth as the core of the company's brand has continued to shape. In the area of brand building, Fangtai tried its best.
Fang Tai's 'brand + product' cooperation model worked to drive the development of the three major sectors. It is understood that from 2008, Fangtai imported strong Chinese traditional culture with a strong sense of culture and confidence, and initially formed a 'modern Confucian management model' with Chinese characteristics. Chinese companies have explored the pioneers of Chinese management. Fangtai has formed a corporate culture system with Chinese characteristics. It consists of innovation culture, quality culture, and traditional culture to form the three core cultures of Fangtai, and cultivates the love of all employees with an excellent traditional culture and a sense of mission. Responsibility, thus forming a comprehensive and in-depth innovation culture and quality culture. When employees from top to bottom include such a feeling, projected to product innovation and user operations, it naturally forms an internal driving force for enterprise development.
With the escalation of consumer demand, Fanta's brand positioning and product selling points continue to cater to consumers, occupy consumer minds, and secure the top position for high-end kitchen appliances. Fang Tai has been positioned as an early kitchen appliance expert, successfully turning to today’s high-end kitchen and electric power expert positioning. .
Fanta's 'brand + product' cooperation model worked to drive the development of the three major sectors. In terms of products, Fanta continuously pursues quality, breakthroughs in innovation, and strives for excellence. At present, Fangtai range hoods and gas stoves have reached a global level, representing China’s kitchen appliances. Product technology and products are resistant to foreign brands.
Mao Zhongqun, chairman of FantaGroup, once said: 'Without a good product, you don't want to be a brand for original products, not to talk about high-end products. 'Formally, this company's business philosophy is that Fangtai continues to build the brand's high-end products and become a 'brand + product'. The co-advancement model, whether the user is a single appeal of the brand to the product, or dual pursuit of the brand and the product era, Fang Tai will be able to win development.
'Troika' is driving side by side
In the past two years, the overall development of the home appliance industry has been sluggish. TVs, refrigerators, washing machines and other industries have even experienced negative growth. Kitchen appliances have already been considered by the appliance industry collectively as the final field of the decisive battle. Many comprehensive large-scale home appliance companies have exerted their efforts. Competition in the electric power industry will become increasingly fierce. Due to the status of the party’s solid smoke hood, the development of the gas water heater industry and the core technology of sink dishwashers, Fangtai brings smoke stoves, burning heat, and dishwashers. Carriage's go hand in hand, companies in the industry have been hard to catch up.
Fang Tai's 'brand + product' cooperation model worked to drive the development of the three major new plates in the share of smoke stoves. Fang Tai has been ranked first. Since the products have been continuously upgraded, new product models have finally been sold as explosion models. In terms of new technologies, The new generation of wind magic cubes launched by Fangtai, the cloud Rubik's cube, and the Starbucks Cube of the European-European cross-border range hood released in 2016, all achieved the effect of a smokeless fume. The smart lift hood introduced in 2017 was even more thorough. Changing the control method of the cooking fumes, the hood will be brought into the era of 'unmanned' at one stroke, which will bring the user a 'just right' intelligent experience, and further promote the quality upgrade of the Chinese home kitchen.
With the implementation of China's coal to gas and other national policies, a large number of gas pipelines have been opened, creating more opportunities for gas appliances. The growth of FTC gas water heaters is very obvious. According to the latest data from Ove Cloud, 2017 Water heaters sold 44,800 units online, an increase of 73% year-on-year; offline sales were 50,700 units, an increase of 36.5% year-on-year, and have become the fastest growing brand in the 2017 gas water heater industry.
Fangtai's brand + product's co-progressive model worked to drive the development of the three major plates. The development of dishwashers in our country has experienced more than a decade of arduous development. It has been tepid. After an in-depth understanding, it is not the lack of demand from our users. It is not on the market. To meet the user's products. With many years of professional kitchen electric products, Fantaside’s keen insight into the market, through a short period of 3 years, constantly inject R & D technology to continuously iterate products, finally Fangtai quickly detonated with the best sink dishwasher products, direct Open the dishwasher market. Fanta too sink dishwasher, let hundreds of thousands of middle-class families realize the dream of 'just eat and not wash dishes'. From the latest data of the monitoring of Ove Cloud Network, 2017 side too dishwasher Online sales of 21,000 units, an increase of 220.2% year-on-year; offline sales of 38,400 units, an increase of 113.8%.
Dishwasher experts believe that with the development of sink dishwashers and consumer applications, the market for dishwashers is being rapidly opened, and the appliance sector will usher in the application and popularity of dishwasher products.
Senior experts in the industry said that it was Fangtai’s differentiated layout of product categories in recent years that was at least five years ahead of peers, opening up new areas such as dishwashers, and increasing the popularity of various product industries. + Product's co-advancement model works, FantaGroup will usher in a very significant leap-forward development.