In recent years, people’s pursuit of a better life and quality has been continuously improved. Along with the continuous increase in per capita income, the kitchen and kitchen appliances market that represents quality of life has become popular. In the past 2017, the scale of the kitchen and toilet market has exceeded two. One hundred billion, of which the dishwasher has become the fastest growing category of kitchen appliances.
According to statistics from China Yikang, the dishwasher market has seen a ramped growth in recent years. In 2016, the market scale reached 1.98 billion yuan and 429,000 units, an increase of 105% and 102% respectively. The market size in 2017 reached 4.33 billion yuan. And 985,000 units, once again achieved double the scale, the year-on-year increase of 119% and 129%, respectively.
Jia Dongsheng, general manager of Zhong Yi Kang, said that the wave of popularity of the Chinese dishwasher market has arrived. From the external environment, with the continuous improvement of per capita income levels, high-quality consumer willingness will gradually increase; modern people have a tight rhythm of life and gradually Accelerate, eager to get rid of the heavy domestic chores outside of work, free hands to enjoy more after-dinner time; enterprises accelerate the layout of the dishwasher industry, actively launch new products to push the market, the above and other multiple factors are accelerating the advent of the era of dishwashers.
Dishwasher will become the favorite of future kitchen appliances
According to Zhong Yikang’s intention survey data on consumers purchasing kitchen appliances in the next three years, dishwashers dominate the whole kitchen appliance category with an intention of 36%, and will become the darling of consumers’ kitchen appliances in the future.
At the same time, Yikang expects that the dishwasher market will be close to 2 million units in 2018, and the retail volume will achieve over 90% and 80% growth, respectively.
User awareness is still not enough, product upgrades are a long way
However, in recent years, the amount of the dishwasher market has doubled. However, from the consumer perspective, the current consumer awareness in the dishwasher market is still insufficient, there is a large size and is not easy to install, and it is suspected that the dishwasher is not clean and the price is too high. High-level questioning, there are preferential treatment for long-term guidance.
According to the results of the consumer survey conducted by China Yikang Online, consumers still have many doubts before buying dishwasher products. They need correct cognitive guidance. In the survey, 55% of consumers responded to the dishwasher products. The bulkiness is not easy to install, 50% of consumers suspect that the wash is not clean; 37% of consumers think the price of the dishwasher product is too high; 29% of consumers say that the dishwasher is not easy to clean and maintain; and a few consumers question the wash Bowler fee water fee electricity.
At the same time, many pain points in the course of users' use have not yet been resolved, such as the imperviousness of tableware, the long washing time, and so on.
According to the results of consumer survey conducted by Zhongkang Online, there are still many pain points in the process of using dishwashers, and the product performance still needs to be improved. In the survey, 53% of dishwasher users said that tableware was not dried; 47% of users responded to the dishwasher for too long; 28% said that the cutlery was not easy to place; 25% considered the use of detergent too fast.
The overall trend of the dishwasher industry is good
It is gratifying that the overall trend of the dishwasher industry in the past two years is positive. Among them, the dishwasher industry standards have been continuously upgraded, the new national standard in 2017 has been the sterilization of the dishwasher, antibacterial scope, terms, definition requirements, test methods and Signs to make a detailed description and regulations; channel activities are also synchronized force, activity forms and promotional efforts continue to increase, accelerate the universal consumer awareness of dishwasher products and the use of habits.
In addition, dishwasher companies are constantly pushing for diversified solutions. In terms of products, dishwashers currently have a variety of desktop, embedded, free-standing, sink-style and other types. In the first few, the advantages of the sink dishwasher became more and more obvious.
It can be said that since the company introduced the sink dishwasher category in 2015, it has been used by the market and consumers because it maximizes the use of kitchen space, saves space, frees the user’s hands, and facilitates the user’s daily life. At the same time, it has also brought a drastic proliferation effect to the Chinese dishwasher industry. Nowadays, more and more kitchen appliances and even home appliance companies are rushing to enter the dishwasher market, and they are more suitable for the unique cooking habits of the Chinese people. Chinese consumer dishwasher products.
According to industry sources, the consumption level of Chinese residents continues to rise, and the rise of the middle class will also provide a strong impetus for the dishwasher market. With the continuous innovation of brand companies, dishwashers in the future have the potential to become a 'big' home appliance category. .