At Xi'an International Port No. 2 Primary School, the pipes of the Haier air-conditioning outdoor unit were delicately wrapped and arranged neatly on the exterior wall of the teaching building. On March 26th, the reporter learned from Haier air-conditioning that last October, this The school has installed more than 140 Haier air conditioners. The biggest difference from previous installations is that all outdoor units are 'exquisitely installed' and the appearance of the installation is integrated with the teaching building. It is reported that this is the first 'fine installation' service of Haier air conditioner. , The largest installation case at a time. Currently, the 'exquisite installation' service model has caused the industry to follow up.
According to reports, the service is not equal to after-sales installation, but it should be a full-process service system. At present, Haier Air-conditioner has formed a whole-process service system for products, sales, interaction, and after-sales installation to provide users with a healthy air experience. After-sales service is taken as an example. Haier air conditioning can provide users with on-site design, installation, cleaning, extended warranty, new recycling and other after-sales service.
Haier's 'exquisite installation' broke the industry's difficulties in the country
The air-conditioning industry is known as the “three-point quality, seven-point installation”. The national standards stipulate the capacity of air-conditioning installation brackets, install avoidance of aisles and exits, minimize the length of connection between indoor and outdoor units, and other rigid installation specifications. , but the lack of user experience installation standards.
With the upgrading of consumption, users tend to purchase high-end smart air-conditioners, and at the same time, they have also put forward individual requirements for installation. For the outdoor installation of aesthetic needs, Haier has launched the 'exquisite installation' differentiated service model in the industry. In addition to guaranteeing an attractive appearance, the air-conditioning pipeline can also be used as a waterproof and insect-proof bite. Since October last year, the refined installation service model has been piloted in cities such as Shanghai, Jining, Qingdao and Xi’an. The country began to promote it.
Taking the Xi'an International Port No. 2 Primary School as an example, after the school started in September 2017, the school decided to install air-conditioning for the school building to further enhance the school campus environment. At the same time, the school principal also put forward an additional requirement that the school building must be guaranteed. The overall appearance is elegant. To this end, Haier air-conditioning engineers carried out on-site surveys for each classroom, and put forward a differentiated service program—exquisite installation of outdoor units. The external machine pipes were sheathed and packaged, and the jackets were routed from left to right. From top to bottom, it is uniform, beautiful, and in the end, this program has won praise from the school.
Xi'an International Lugang Second Elementary School 'exquisite installation' effect
Service is not equal to after-sales installation Haier's only push full-process service system
In today's era, users are paying more and more attention to the service experience brought by the products. The “exquisite installation” launched by Haier is part of its full-process service system. Haier’s full-process service system penetrates the needs of users into products. Sales, interaction and after-sales, and other links, to create the best experience for users.
At the product end, Haier has developed a self-cleaning air-conditioner that will take a bath. Through patented self-cleaning six major innovations, it quickly strips evaporator fouling, blows out clean air, solves air-conditioning labor-intensive manual cleaning, secondary pollution of dirty air, and other challenges from the source. ;
On the sales side, based on self-cleaning, Haier iterated out self-cleaning air conditioners that can 'swallow' the net, and moved the 'Tongguang' air-conditioning lab to the national 100 stores, allowing users to see the air conditioners intuitively. Blowing clean wind to the user to breathe fresh air;
At the interactive end, Haier is based on the social interactions of the platform and accurately grasps the user's pain points and consumer trends. This provides Haier's full-process service system with a strong community foundation and user orientation, driving products, and upgrading services under the guidance of user needs. Iterative
In the back-end of sales, Haier Air-Con is building a nationwide mobile service station for users' home life needs, creating a 2-hour service circle, and providing one-stop service for users in the whole process of designing, installing, cleaning, extending warranty, renewing and recycling. , Bringing higher quality of life services to our customers.
Imitation of Haier, has become the industry's 'convention', Haier launched the 'exquisite installation' service to trigger industry follow-up. Not only is the service model, Haier's innovative products and technology have also been imitated by the industry a total of 18 times. In 2010, Haier introduced touching In 2015, Haier launched a self-cleaning air-conditioner capable of bathing and led the industry into the 'self-cleaning era'; in 2017, it launched the first 'air-cleaning-one' smart air-conditioning system. , once again refreshed the industry technology threshold ......
Haier's exploration of the 'one person in one' model has yielded fruit in the field of smart life for 13 years. Haier's full-process service system is a part of it, and continues to innovate based on intelligence and user experience, from air-conditioning to user creation. Air's transformation will provide users with complete set of smart air solutions. In 2017, Haier won the world's No. 1 sales for 2 consecutive years with a market share of 30.5%, becoming the first brand of air-conditioning in the era of the Internet of Things.